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Social and safe?

All over the UK, people are using social media sites such as Twitter and Facebook to update their status, post photos, and check into places they go. We explore whether social media puts your home at risk.

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How Social Media Use Could Put Your Home in Danger

All over the world, people are taking to social media platforms to update their status, post photos, and check in to places they go. But all that online sharing could put people at risk for home burglary — consider the status update announcing you’ll be on holiday for the next two weeks. We explore whether social media use really puts you at risk, and how many people could be susceptible.

Does Social Media Use Put You At Risk?

A UK survey of 50 convicted burglars suggests yes, using social media to update your whereabouts puts you at increased risk of home burglary.

>> 78% of burglars polled said social media platforms like Facebook, Twitter, and FourSquare are being used to target properties.

>> 54% said updating a status and whereabouts on social networking sites is a common mistake made by homeowners.

>> 74% said Google Street View plays an important role in home thefts today.

What’s At Risk

For homeowners who post on social media, leaving themselves susceptible to home burglaries, it takes a surprisingly short amount of time for someone to take a hefty sum. That’s in addition to lost peace of mind.

10 Minutes = Average time it takes burglars to commit a home burglary

2 Minutes = Average time it takes burglars to break into a household with no security system

£487 = Average value taken during one burglary

More than £1200 = Average insurance claim after one burglary

Places At Risk of Burglary Today

Though the number of total home burglaries was smaller at the end of 2011 than the same period in 2010, burglaries in London are on the rise. Overall, London has the highest home burglary rate followed by Yorkshire and the Humber.

Social Media Use Prevalent in the UK

As of September 2011, more than three-quarters of the adult population in the UK were using Facebook regularly. That amounts to roughly 37 million people posting status updates and potentially leaving themselves at risk.

>> 77% of UK adults use Facebook regularly
>> 32% of UK adults use Twitter regularly
>> 15% of UK adults use FourSquare regularly

Total UK Adult Users
37.4 million Facebook
32.1 million YouTube
15.5 million Twitter
7.9 million LinkedIn
7.2 million FourSquare
6.7 million Flickr

Places With High Social Media Usage — Potentially At Risk

A survey of more than 2,000 UK adults, revealed that the numbers of social media users vary by region. The South East has the highest number of residents using social media platforms.

>> Greatest Overall Social Media Adoption: SOUTH EAST
>> Least Overall Social Media Adoption: NORTHERN IRELAND



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