Why trust Confused.com?
We’re committed to providing trustworthy information and services. But don’t just take our word for it; 96% of our car insurance customers recommend us on Reviews.io1.
We’re FCA regulated
We’re impartial
We’re experts
We’re the longest running comparison site for a reason - we adapt to what you need in an ever-changing market.
What services do Confused.com offer?
We offer a range of insurance types and financial services. From car and pet insurance to mortgages.
We work with a wide range of brands, insurance companies and brokers. Everyone we work with is approved and regulated by the Financial Conduct Authority (FCA), see the full list of our providers.
Helping people save money for over two decades
We’ve come a long way since 2002. At that time, the process of comparing insurance prices was time-consuming and often involved contacting multiple insurers individually. We changed all that by allowing people to compare prices from different insurers in one place, and ever since, we’ve continued to grow and evolve to match an ever-changing market.
2001-2003
2003-2005
2004-2007
2008-2013
2013-2022
2022-Present
How does Confused.com make money?
Confused.com is always free for our customers to use, with no hidden charges or fees. Here’s a breakdown of how we make money across our different products and services:
Insurance products
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Car insurance
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The insurance provider pays us a flat fee for every policy bought after getting a quote through Confused.com
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Home insurance
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The insurance provider pays us a flat fee for every policy bought after getting a quote through Confused.com
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Van insurance
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The insurance provider pays us a flat fee for every policy bought after getting a quote through Confused.com
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Motorbike insurance
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When you buy a policy via Confused.com, our partner Vast Visibility Ltd pay us an agreed flat fee per policy sold
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Taxi insurance
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When you buy a policy via Confused.com, our partner i-Wonder pay us an agreed flat fee per policy sold
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Multi-car insurance
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Our multi-car partners pay us a flat-fee for every policy which is bought after a referral from Confused.com
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Temporary car insurance
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When you take out a loan via Confused.com, our partner Tempcover pay us an agreed percentage of their commission received from the provider.
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Life insurance
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When you buy a policy via Confused.com, our partner Direct Life & Pension Services Ltd pay us an agreed percentage of their commission received from the provider.
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Income protection insurance
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When you take out a policy via Confused.com, our partner Direct Life & Pension Services Ltd pay us an agreed percentage of their commission received from the provider.
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Pet insurance
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When you buy a policy via Confused.com, our partner theidol.com pay us an agreed flat fee per pet insured
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Travel insurance
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When you buy a policy via Confused.com, our partner theidol.com pay us an agreed percentage of their commission received from the provider.
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Business insurance
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When you buy a policy via Confused.com, our partner Simply Business pay us an agreed percentage of their commission received from the provider.
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Health insurance
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When you take out a policy via Confused.com, our partner Assured Futures pay us an agreed percentage of their commission received from the provider.
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Finance products
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Car finance
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"When you take out a car finance agreement via Confused.com, our partner Carfinance 247 pay us an agreed fee based on the value of the loan."
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Personal loans
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"When you take out a loan via Confused.com, our partner Monevo pay us an agreed percentage of their commission received from the provider."
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Mortgages
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Confused.com introduces customers to our sister brand Mojo mortgages. We are in the same wider group as Mojo mortgages so indirectly benefit from any revenue they generate but Confused.com does not receive any specific payments for leads or mortgages taken out by Confused.com customers
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Buy a car
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Our partner Motors.co.uk pays us a flat fee for our partnership
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Sell a car
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"When you sell your car via our partner Motorway, they pay us an agreed percentage of their commission received from the sale of the vehicle."
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Utility products
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Broadband
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When you buy a deal via Confused.com, our partner Uswitch pay us an agreed flat fee per broadband package sold
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Business broadband
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When you buy a deal via Confused.com, our partner Uswitch pay us an agreed flat fee per broadband package sold
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The amount we get paid has no bearing on the premiums you pay or the order of your insurance results. The insurance companies also don’t - and legally can’t - inflate the prices based on how much they pay us.
What’s more, we have agreements in place with our insurers that are designed to look out for you. Our agreements make sure that the price you see on Confused.com is at least as good as what you’d see by going to the insurer.
How is Confused.com regulated?
Confused.com is fully regulated by the Financial Conduct Authority (FCA), our firm reference is no. 310635. You can check this on the FCA's Register by visiting the FCA's website or by contacting the FCA on 0845 606 1234.
The FCA regulate the financial services industry to protect consumers and ensure you get a fair deal. The brands we work with are also all FCA regulated.
This commitment ensures that our customers receive the best possible service and protection, and we’ll continue to prioritise this principle in all aspects of our business.
Who owns Confused.com?
Meet our experts
Stephen Dukes, Chief Executive Officer
Steve is an accomplished executive with a 20-year career in the financial services industry. As CEO of Confused.com…
Sam Day, Chief Marketing Officer
Sam is a customer-focused marketing leader with a proven track record of delivering exceptional results for leading…
Rowan Whittington, Director of Product
Rowan started her career with Admiral on their General Management Graduate Scheme…
Louise Thomas, Motor Insurance Expert
Louise joined us in 2020 from Veygo UK where she spent time in marketing before becoming…
Matthew Harwood, Home & Lifestyle Insurance Expert
Matthew joined the Confused.com team in 2020, bringing with him…
Our editorial policy
Our authors produce our editorial content using their years of expertise and experience across insurance and other financial services to help you make more informed financial decisions.
- We’re impartial and independent of any insurer.
- Our content is written and reviewed by experts.
- Led by data, our editorial standards ensure that all content is accurate and reliable.
- We’re regulated by the Financial Conduct Authority (FCA).
- We regularly update all content to make sure all information is up-to-date.
- Transparency is key. We’ll be upfront about who we work with and how we make money.
- We strive to be inclusive and accessible in all of our content. Everyone should be able to access the information we provide.
- We aim to cut out the financial jargon – taking you from confusion to clarity.
If you'd like to know more, you can explore our editorial standards in more detail.
What do you do with my data?
All personal information is held in the strictest confidence. We use industry-standard technology to ensure that all personal information is encrypted. The closed padlock icon shows you our site is secure. Our robust security policies safeguard your privacy from unauthorised access and improper use. We continue to implement ever-more secure technology as it becomes available.
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cookie usage
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