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About us

Learn more about Confused.com, the first ever comparison site

Who are we?

In 2002, we became the first comparison site. Our purpose? To take customers from confusion to clarity. We exist to give you the confidence to know what product or service you need and provide it for you at our best price.

Lets face it, insurance and finance can be a bit of a chore. And with all the choice and options, you don’t want to use up your time only to find out you may have done it wrong later.

That’s where Confused.com come in to help.

Why trust Confused.com?

We’re impartial and have to be. We follow the Financial Conduct Authority (FCA) rules to ensure you get fair and honest information. Our customers are important to us, as without you we wouldn’t have a reason to exist. 

We can’t recommend a company or price over another, we’re also not here to overcharge. We simply empower people to make confident decisions. 

We empower you by having a fantastic team of product experts who use their understanding to get you a great deal. We also have a brilliant content team who work with our experts and put together guides and tips to make your money go further or help explain things. 

It’s this, paired with our marketing that has won us awards year after year. 

We’re the longest running comparison site for a reason - we adapt with what you need in an ever-changing market. 

What services do Confused.com offer?

We offer a range of insurance types and financial services. From car insurance to pet insurance to mortgages.

We work with a wide range of brands, insurance companies and brokers. Everyone we work with is approved by the FCA and are regulated, see the full list of our providers.

When you get a quote, you may not see all the providers in your results. This is because your quotes are based on your personal details, so may not fit the criteria for some providers. Find out more about how comparing quotes work.

How does Confused.com make money?

After you’ve bought a policy through us, we get paid. The insurance company pays us a fee for getting them your business. The amount we get paid has no bearing on the premiums you pay or the order of your insurance results. The insurance company also don’t - and legally can’t - inflate the prices based on how much they pay us.

Whatever you do on our site, it’s always free for you to use!

What’s more, we have agreements in place with our insurers that are designed to look out for you. Our agreements make sure that the price you see on Confused.com is at least as good as what you’d see by going to the insurer. You can see how we work in more detail.

Why am I seeing a different price on your site compared to other comparison sites?

We understand that you may use our site for car insurance, for example, then go to another comparison site to see what prices they offer. If you see different prices, this isn’t cause for concern or the other site trying to get more money from you.

Every comparison site has their own quote form. As there’s slightly different questions on each, you may find that your prices differ. The same goes for any offers that might be available, these can vary, so not all sites will have the same promotions available at any one time.

How is Confused.com regulated?

Confused.com is fully regulated by the Financial Conduct Authority (FCA), our firm reference is no. 310635. You can check this on the FCA's Register by visiting the FCA's website or by contacting the FCA on 0845 606 1234.

The FCA regulate the financial industry to protect consumers and ensure you get a fair deal. The brands we work with are also all FCA regulated.

What do you do with my data?

We have a robust security and privacy policy in place and promise to look after your personal details with the utmost care.

All personal information is held in the strictest confidence. We use industry-standard technology to ensure that all personal information is encrypted. The closed padlock icon shows you our site is secure. Our robust security policies safeguard your privacy from unauthorised access and improper use. We continue to implement ever-more secure technology as it becomes available.

We take privacy seriously, and we’ll always treat your personal data with respect and design our products and services with your privacy in mind.

Who owns Confused.com?

Confused.com is part of the ZPG comparison group of companies, otherwise known as RVU. Other brands in this group include money.co.uk and Uswitch. However, we’re a completely separate business, and pride ourselves on impartiality and independence.


Where is Confused.com based?

Confused.com is based in Cardiff. With over 250 members of staff, we’ve developed a strong and vibrant culture, where people who enjoy doing what they do are constantly finding ways to do it even better. Our passion, our honest and open approach and our focus on collaboration mean that we were recently named the fourth best large marketing place to work by Campaign. 

If you’d like to come and join us, see our latest job opportunities.

How can I contact you?

You can contact us through our contact page.

Our office address is 2nd Floor, Greyfriars House, Greyfriars Road, Cardiff, CF10 3AL, United Kingdom.

You can also follow us on twitter or Facebook.

Our authors and product experts

To help remove the confusion around financial products and services, we've created a suite of pages, articles and guides across a broad range of topics.

Our authors produce our editorial content using their years of expertise and experience across insurance and other financial services to help you make more informed financial decisions. Learn more about who our authors are.

We feature insights from our product experts across site, including our product pages and guides. They also regularly comment on industry changes and news stories affecting customers. You can find them adding featured on sites such as The BBC, This is Money and the Daily Express. Learn more about who our product experts are.

Our editorial policy

At Confused.com, our purpose is to remove the confusion around financial products and services. We're here to help you make more informed financial decisions. To do this, we've created a suite of articles and guides across a broad range of topics.

To ensure we maintain the highest standards, we've set out these principles that all our editorial must adhere to:

  • We're here to help you - we want to ensure that you have a clear understanding of any topic by reading our guides.
  • We use internal and external expertise - our in-house writers and product experts have years of experience but we also use a core of experienced and award-winning freelance writers.
  • We update our editorial regularly - we check and update our guides regularly to ensure we're continuing to give information that's accurate and up-to-date.
  • We hate jargon - we ensure that our editorial content is clear, concise and written in plain English.
  • Our work reflects the diversity of our audience - we avoid gendered or exclusionary language that could risk alienating our readers.

If you'd like to know more, you can explore our editorial principles in more detail.