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Confused.com editorial policy

Find out how we fight to help customers make more informed financial decisions

At Confused.com, our purpose is to remove the confusion around financial products and services. We're here to help you make more informed financial decisions. To do this, we've created a suite of articles and guides across a broad range of topics.

To ensure we maintain the highest standards, we've set out these principles that all our editorial must adhere to:

We're here for you

Our editorial content is there to take away the confusion surrounding financial products and services. We want to ensure that you have a clear understanding of any topic by reading our guides. That means no jargon, no exclusionary language, no nonsense.

We use internal and external expertise

Our in-house writers and product experts have years of experience in personal finance, insurance and the motoring industry. We also use a core of experienced and award-winning freelance writers who've written for several prestigious publications.

We update our editorial regularly

We check and update our guides regularly to ensure we’re continuing to give information that’s accurate and up-to-date. We also work with our product experts and compliance teams to check all of our information is factually correct.

We hate jargon

At Confused.com we believe that big financial institutions sometimes use jargon as a weapon to confuse customers into making poor decisions. We can’t stand that. We ensure that our editorial content is clear, concise and written in plain English.

Our work reflects the diversity of our audience

We avoid gendered or exclusionary language that could risk alienating our readers. All are welcome at Confused.com, and we want to ensure that’s reflected in our editorial.

We strive to make sure that all stock imagery on our editorial pages is diverse, inclusive and doesn’t play to potentially harmful stereotypes.

We also work with our business Equality, Diversity and Inclusion teams to ensure our editorial maintains this inclusive mindset.

Spotted something not quite right

If you see something on our site that you feel goes against any of these principles, please let us know. You can contact us at editorial-confused@rvu.co.uk and we'll get right on it.