Find out how we fight to help customers make more informed financial decisions
At Confused.com, our purpose is to remove the confusion around financial products and services. We're here to help you make more informed financial decisions. To do this, we've created a suite of articles and guides across a broad range of topics.
To ensure we maintain the highest standards, we've set out these principles that all our editorial must adhere to:
We're here for you
Our editorial content is there to take away the confusion surrounding financial products and services. We want to ensure that you have a clear understanding of any topic by reading our guides. That means no jargon, no exclusionary language, no nonsense.
We check and update our guides regularly to ensure we’re continuing to give information that’s accurate and up-to-date. We also work with our product experts and compliance teams to check all of our information is factually correct.
We hate jargon
At Confused.com we believe that big financial institutions sometimes use jargon as a weapon to confuse customers into making poor decisions. We can’t stand that. We ensure that our editorial content is clear, concise and written in plain English.
Our work reflects the diversity of our audience
We avoid gendered or exclusionary language that could risk alienating our readers. All are welcome at Confused.com, and we want to ensure that’s reflected in our editorial.
We strive to make sure that all stock imagery on our editorial pages is diverse, inclusive and doesn’t play to potentially harmful stereotypes.
We also work with our business Equality, Diversity and Inclusion teams to ensure our editorial maintains this inclusive mindset.
Spotted something not quite right
If you see something on our site that you feel goes against any of these principles, please let us know. You can contact us at firstname.lastname@example.org and we'll get right on it.
Our product experts work with our editorial team to ensure we're giving you the most up-to-date insight and advice around the products we compare.