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Our editorial standards

At Confused.com, we aim to empower our customers by providing clear and transparent information about financial products and services.

To ensure we maintain the highest standards of integrity, accuracy and impartiality, we’ve created this set of principles that all of our content must adhere to.

Our top editorial guidelines

  • Impartial and independent of any insurer. We’re there to provide the information you need to make confident decisions.
  • Written and reviewed by experts. Our content is carefully crafted to provide the most comprehensive information available.
  • Led by data, our editorial standards ensure that all content is accurate and reliable. This gives you the tools you need to compare quotes with confidence.
  • Regulated by the Financial Conduct Authority(FCA), we ensure that all content complies with regulatory requirements.
  • Regularly updated by our product experts and authors to make sure information is up-to-date.
  • Transparency is key. We’ll be upfront about our data sources, processes and how we make money.
  • We strive to be inclusive and accessible in all of our content. Our goal is to ensure that everyone can easily read, navigate, and understand the information we provide.
  • No more jargon. We aim to cut out the financial jargon so you’re able to fully understand the information we provide.

Impartial and independent

We’re not affiliated with any specific insurer . Our commitment to independence means that our content will never favour any single insurer, giving you the freedom to choose the policy that’s right for you.

We believe that our role is to provide you with the tools and information you need to find insurance that meets your needs and budget. That's why our editorial guidelines state that our content should be unbiased and informative, providing a fair and accurate comparison of insurance policies from a range of providers.

Written and reviewed by experts

Our in-house authors and experts have years of experience in personal finance, insurance and the motoring industry. The content they provide is thoroughly researched and data-led.

Our content is then reviewed by our panel of experts, consisting of the most experienced staff at Confused.com. This rigorous review process ensures that our content meets our high editorial standards and is free from errors, inaccuracies, or bias.

Led by data

In using data to inform our content, we’re able to provide insights that are both informative and actionable. We want to give you the tools you need when you choose a policy.

We’ll always be upfront with where our data comes from and when it was last updated.

We’re regulated by the Financial Conduct Authority (FCA)

The FCA is an independent regulatory body in the UK that works to protect consumers and maintain the integrity of the financial system.

As we’re regulated by the FCA, we must meet certain standards and requirements in order to operate. This includes:

  • Maintaining appropriate levels of financial and operational transparency
  • Providing clear and accurate information to customers
  • Adhering to strict guidelines around data protection and privacy
We take our commitment to consumer duty and customer interests seriously. That's why we're proud to be regulated by the FCA. Whether you're a new or existing customer, you can be confident that we’ll always act in your best interests.

We update our editorial content regularly

We check and update our guides regularly to ensure we’re continuing to give information that’s accurate and up-to-date. We also work with our product experts and compliance teams to check all of our information is factually correct.

Transparency is key

Transparency is at the core of everything we do. We believe that you have the right to know how we collect and use your data, as well as how we make money. We’re also  committed to being open and honest about our practices. This is why we have a clear and concise privacy policy that outlines exactly how we collect, use, and share personal information.

We strive to be inclusive and accessible

We take a variety of steps to ensure that our content is inclusive and accessible:

  • Use clear and concise language
  • Provide alternative text for images
  • Use descriptive labels and headings
  • Test our website for accessibility
Use clear and concise language and avoid jargon. We always aim to use plain language and avoid complex jargon or technical terms that may be difficult for some people to understand.

Provide alternative text for images. This helps people with visual impairments understand the content of an image, logo or infographic.

Use descriptive labels and headings to help people understand the structure and content of the page, and make it easier to navigate.

Test the website for accessibility. We regularly test our website using tools like screen readers or keyboard-only navigation. This helps identify and fix any issues that may prevent some people from accessing the content.

Read more about our accessibility standards.

Explore more

About us

Learn more about Confused.com, the first ever comparison site.

Providers

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Road to net zero

Find out more about our sustainability initiatives.

Meet our authors

Meet the team that creates the helpful news, features and guides for Confused.com

Meet our experts

Our product experts work with our editorial team to ensure we're giving you the most up-to-date insight and advice around the products we compare.

Spotted something that’s not quite right?

If you see something on our site that you feel goes against any of these principles, please let us know. You can contact us at editorial-confused@rvu.co.uk and we’ll get right on it.