Many of us like our cars to be pristine. Unadorned with boot fair leaflets tucked under the windscreen wiper and free of parking tickets.
But if you’re keen to make a quick buck, having an advertisement splashed over your car could bring in a tidy sum.
If you’re willing to have a company slogan pasted on your car, car advertising is a way you could make money. You can have the car advertisement over your bonnet, your side doors or even wrapped all around your pride and joy.
Here’s what you need to know.
How do car advertisement wraps work?
The process is simple. Drivers complete a form disclosing where they live, what car they drive, their lifestyle and their driving habits. Then, the firm then marries them up with a suitable advertiser.
What you should know about car wraps or advertising posters is that they're temporary. They're applied on clean metal and you can peel them off when your contract ends.
A professional garage should complete the application. This can take from 10 minutes to a whole day depending on the scale of the transfers being attached to your car.
Who pays for car advertisements?
Sometimes a car advertising company contacts potential customers directly. Usually leaving their calling card through the front door, via email or even popping a leaflet under the windscreen.
But in most cases it’s down to the motorist to source a company that's active in this market. This isn’t hard given that the active ones, by definition, are fairly visible.
How much money would I earn to advertise on my car, and what companies will pay me?
There's no shortage of companies who want to pay to have their company logo or latest special deal wrapped on your car, van or motorcycle.
Payment is typically made by the bankers' automated clearing system (BACS) after completion of the contract term. This could happen a month after the advertising is removed from the car.
Payment could also be completed in stages. Say 30% of the total after 1 month, with the rest paid after the second month of a 2-month contract.
As for what you'd be promoting, the range is wide. Campaigns have included everything from Burger King to Meatless Farm.
Be aware of car advertisement cons
‘Caveat emptor’ is a common legal term, meaning ‘buyer beware’.
It’s best to be aware of the potential to be ripped off by individuals and firms who masquerade as legitimate service providers.
The internet is rife with examples of people tricked into passing over sizable sums of cash. And in return, a promise of a windfall. Or even worse, handing over the keys to their car, never to see it again.
In short, do not respond to unsolicited emails. Do not hand over any cash or pass on your bank details, and only contact reliable companies.
It’s also worth taking note of what's advertised on your car. Don’t get fooled into promoting offensive content.
This is because it could lead to your car being targeted by people who object. Or, it could place you in a tricky position with the authorities.
Who can have car advertising?
If the idea of turning your car into a mobile advert appeals, and you fit the profile, you can earn a pretty penny. But, there are some rules that are worth bearing in mind to avoid disappointment.
For a start, you can only permit advertising on a car you that you legally own. You'd need to check with your provider if you have the car on a hire purchase agreement.
Young entrepreneurs should bear in mind that they need to hold a full, clean licence and they must be the legal owner of their car.
'Hands-on’ is the attribute that car wrap advertising companies look for in an advertising motorist.
If you tick their boxes, you stand a good chance of getting a contract. Provided you keep your car clean, the last thing any advertising company wants is a dust-covered advertisement. And, they may check that you’re driving under the details you provided when signing up.
The specifics of any agreement might vary between companies, but in general they might look for someone who:
- Legally owns the car they're using
- Has a full, clean driving licence
- Has adequate car insurance and a valid MOT
- Keeps the car in good condition
Can I advertise my own business on my car?
Of course. Van owners already know the benefits of using signwriting to advertise their business. There’s nothing to stop a self-employed person from advertising their business on their own car. But, few sensible precautions should be followed:
- Don’t wrap around headlights, windows or the windscreen.
- Get a professional firm to attach the transfer. Or you may have a devil of a job removing it.
According to eHow.com it can cost between £1,300 and £1,950 to wrap a small car. Window stickers and magnets start at less than £65, depending on size, colour and shape.
Will adding an advertisement to my car affect my car insurance?
Don’t forget that any alteration to your car could have ramifications on your car insurance status. That's whether you’re paid to add a advertisement to your car, or are taking the initiative to invest in your own firm.
It may not seem as big a deal, but by adding some advertising to your car you could make it a target. This could increase the risk of car theft.
For this reason, it's important to inform your insurer ahead of any car advertising contract.