Our cookie policy

Why we use cookies and how you can manage cookies on your device.

What is a cookie?

In a nutshell, cookies are tiny text files that store information on your computer about the web pages you visit. They aren't programs and they can't harm your computer. We use cookies and similar technologies in the operation of our website

Cookies help you to have a more positive experience on our website. Cookies help our website to remember you, so things run smoothly. Cookies allow us to enhance your customer experience by giving you a personalised service. Cookies do not directly identify you and allow us to improve our service by assessing how you use our website.

How do I manage my cookies?

You can use Confused.com without any cookies, but some features of the site might not be available to you.

Most browsers let you manage and block cookies from specific websites. You also have the option of only blocking third-party cookies, which still lets you get the best experience when using Confused.com. You can find out how to manage your cookie settings here.

If you have a question about cookies that isn't covered here, you can get more information at aboutcookies.org.uk

How does Confused.com use cookies?

Essential cookies

We use “essential” cookies some which are necessary to allow our website to function. These cannot be turned off on our systems.

Essential cookies allow you to access our service and interact with our website allowing you to obtain a quote. Some of these cookies are also used to authenticate your sale to allow your cash-back through an affiliate website to be processed. A number of essential cookies are also used to comply with other regulatory requirements or benefit you by allowing us to improve our service or tailoring of our advertisements.

See our essential cookies

Name Description Duration
.aspxAuth (Private Medical Insurance) This cookie keeps you signed in to our website and ensures the content you are viewing is secure. 12 months
___adroll_fpc___ar_v4) DoubleClick cookies Used for display and search advertisements. We are using this cookie to make sure the user is served the correct ads. 1 year
__cfduid Cloudflare cookie which helps detect malicious visitors on our website and minimizes blocking legitimate users. 30 days
__cflb Cloudflare cookie that enables us to deliver our services over multiple data centers, for high availability without any interruption to the customer experience. 23 hours
__gali_, _gat, __gat_confused, __gat_dlp, __gat_europe_unique_urchin, __gcl_au, __hjAbsoluteSessionInProgress Google Cookies. Used for display and search advertisements. We use this cookie to make sure the user is served the correct ads based on previous preferences and behaviour. 1 year
__gat_europe_unique_urchin Google Analytics Cookie, used to ensure the Google Analytics tracking is working correctly. Up to 2 years
__qca Used by Disqus and QuantCast Cookie. This stores personal data being your IP address and ensures you are able to interact and comment on our articles. 5 years
__stripe_mid (Temporary Insurance) Stripe.com Cookie. Used for fraud prevention purposes. 12 months
__stripe_sid (Temporary Insurance) Stripe.com Cookie. Used for fraud prevention purposes. 30 minutes
__utma Google Analytics cookie. Used to distinguish users and sessions.We use this cookie to improve the customer journey by making the user experience more relevant based on previous preferences and behaviour. 2 years
__utmb (Life Insurance) Google Analytics cookie. Takes a timestamp of the exact moment in time when a visitor enters a site. We use this cookie to improve the customer journey by making the user experience more relevant based on previous preferences and behaviour. N/A
__utmc (Life Insurance) Google Analytics cookie. takes a timestamp of the exact moment in time when a visitor leaves a site. N/A
__utmv (Life Insurance) Google Analytics cookie.. Used to throttle request rate. Used to determine new sessions/visits. N/A
__utmt (Life Insurance) Used to throttle request rate. Used to determine new sessions and visits. 10 minutes
_AMCV_231F22CE527850C40A490D4D%40AdobeOrg Adobe cookie. It's used to streamline customer journeys through all Adobe Cloud products. 2 years
_AMCV_48855C6655783A647F000101%40AdobeOrg, _AMCV_EE3EFAFC56FA42B27F000101%40AdobeOrg Adobe cookie 2 years
_cf_bm Cloudflare cookie that’s protects our site form automated bot traffic. Session
_cf_use_ob Cloudflare cookie which allows us to deliver some services to customers even in the event of a website outage. 4 hours
_dc_gtm_UA-3063651-14 (Temp cover) Google Analytics Cookie. Used to throttle request rate and send data into Google analytics. 1 minute
_dc_gtm_UA-8007601-1 Google Analytics Cookie, used for analytical analysis. It helps us monitor the use and performance of our website. 1 year
_dtl_analytics_filter (Energy, Broadband) Decision Technologies cookie which informs whether the user is a known user that we want to exclude from Analytics. Session
_dtl_cookie_consent (Energy, Broadband) Decision Technologies stores whether consent has been given by the user for use of cookies. 12 months
_dtl_ref1, _dtl_ref2, _dtl_ref3 (Energy, Broadband) Decision Technologies use these cookies to find how users found our website. These cookies also allow us to reward some external websites for directing you to us, help us resolve any customer queries about cashback, make switching energy easier for logged in customers and make sure our marketing is reaching the right people. 1 day
_dtl_tsid (Energy, Broadband) Decision Technologies cookies allow us to see which website/webpage you came from; this allows us to make sure we targeting appropriately and understand how different marketing helps customers complete the journey. 1 day
_dtl_uid (Energy, Broadband) These Decision Technologies cookies allow us to see if you have made separate visits to our website at different times. This allows us to offer you a more customised experience by remembering your previous preferences as well as to understand how easy it is for customers to use the website. Session
_gac_UA-8007601-1 Google Analytics cookie used to store campaign information in order to provide Google Ads, We use this cookie to make sure we are serving the correct ads to a user based on previous preferences and behaviour. 2 years
_gat_dtl_partner_unique_urchin, _gat_main Google Analytics Cookie, used to ensure the Google Analytics tracking is working correctly. 1 minute
_gat_UA-11409164-3 (Income Protection) Google Analytics used to understand our customer journey. 1 year
_gat_UA-11409164-4 (Private Medical Insurance) Google Analytics used to understand our customer journey. 1 year
_gat_UA-8007601-1 Google analytics cookie used to limit the amount of data recorded by Google on high traffic volume websites. , We use this cookie to make sure we are serving the correct ads to a user based on previous preferences and behaviour. 3 years
_gcl_au Targeting/Advertising. Used by Google AdSense to ensure advertisement efficiency across websites using their services and to ensure appropriate target marketing. 1 year
_gcl_aw Google Analytics cookie used to determine how many actions a user has performed. We use this cookie to improve the customer journey by making the user experience more relevant based on previous preferences and behaviour. 1 day
_gcl_dc Google Analytics cookie used to determine how many actions a user has performed. We use this cookie to improve the customer journey by making the user experience more relevant based on previous preferences and behaviour. 3 months
_gid Google Analytics Cookie used to distinguish users so we are able to improve the customer journey by making the user experience more relevant based on previous preferences and behaviour. 1 day
_msuuid_572f282710 Marin cookie used to identify the PPC campaign a user enters site and whether they complete action. We use this cookie to improve the customer journey by making the user experience more relevant based on previous preferences and behaviour. 1 year
_uetmsclkid Bing Cookie used to identify the Microsoft Ads PPC campaign a user enters the site from and whether they complete an action. We use this cookie to improve the customer journey by making the user experience more relevant based on previous preferences and behaviour. 13 months
Accept_Cookie_Policy To track whether to show the cookie policy pop up in the temporary insurance journey. 12 months
activequote.com-health-insurance (Health Insurance) Active Quote cookie. Used to manage a user’s preferences. 1 year
AFFSOURCE_199 (Pet and Travel Insurance) Records information regarding the source of the traffic delivered to our website so we can ensure the user receives the expected content and user experience. 30 days
ARRAffinity Azure cookie to allow correct functioning of the site. Customers would not be able to use quote processes in a consistent way or process through the pages in absence of this cookie. Session
ASP.NET_SessionID, CPSession Allows our web servers to respond to users actions on the website e.g. logging in, getting a car insurance quote or showing you a recent quote on our website. The website wouldn't work for you without them. Session
ASPXAUTH Used for authentication purposes. 13 months if a customer chooses to stay signed into our website. Session-based if not signed in.
AuthPrompt Used for authentication purposes. Session
AWSALB, AWSALBCORS Allows us to deliver our service seamlessly using a load balancer. 1 week
cf_clearance This Cloudflare cookie specifies the duration your website is accessible to a visitor that successfully completed a previous Captcha or JavaScript challenge. 30 minutes
cfd_breakdown_multi_SID Contains the ID of the session . Required for the breakdown journey to work. 48 hours or when the browser closes
Cookie consent (Income Protection) Acceptance of cookie use. Session
cookie_consent_ack, cookie_consent_level (Pet and travel insurance) Remembers the user's acceptance of our cookie policy and preferences. 1 Year
CookieConsent Used to hold the customer's consent to cookies being dropped on their machine. Session
CSRFCOOKIE, RequestVerificationToken, csrftoken, AspNetCore.Correlation.Confused Used to verify a user and for security purposes Session
disqus_unique Ensures a customer is able to interact and comment on articles or content. 68 days
DNT- Pixel Tracker Tracking pixel used for sales tracking and fraud prevention purposes. N/A
FedAuth, FedAuth1, AspNet.OAuth.Cookie, ActiveCustomerCookie Used for user authentication purposes. Session
__ga Google Analytics used to distinguish users. We use this cookie to improve the customer journey by making the user experience more relevant based on previous preferences and behaviour. 2 years
Google Analytics (___utmz) Google cookie which explains how a user reached our site. We use this cookie to improve the customer journey by making the user experience more relevant based on previous preferences and behaviour. 6 months
IDOLAFF (Pet and Travel Insurance) Records information regarding the source of the traffic delivered to our website so we can ensure the user receives the expected content and user experience. 30 days
JSESSIONID This cookie tells us how many people are using our website. We use this information to make sure the website works. Session
Main _gid Google cookie used for Display and SearchAds360. We use this cookie to improve the customer journey by making the user experience more relevant based on previous preferences and behaviour. 2 years
mc QuantServe Cookie. Allows users to post comments on content. 12 months
nlid Allows us to ensure we are targeting customers appropriately via email and not sending them too many or irrelevant content. Session
NRENUM New Relic cookie used to make sure our website is working. Session
OMG, Affiliate Window This cookie allows us to track back a customer who enters the site through a cashback website so that they can receive their cashback or allow us to pay partners for getting a user’s business. Session
policyNodeId (Gap Insurance) Direct Gap Cookie. This is used to communicate which product the customer is in the process of buying. 1 year
rewards.confused.com/choose Allows you to be able to access MLP’s rewards site correctly. Session
rewards.confused.com/images/emails/UuSSdK3JmQFdepSNHYeDHk7p7VuFHhCg6Mz3lIs6.png Allows cookie banner on MLPs to appear once. Session
tcSession (Temporary Insurance) Used for tracking user sessions. 30 minutes
Test_cookie Google Analytics. Used to check if the user’s browser supports cookies. We need to check if cookies are supported in order to improve the customer journey by making the user experience more relevant based on previous preferences and behaviour. 1 day
testCookie Disqus cookie. Allows users to post comments on articles or content. 68 days
TiPMix, x-ms-routing-name Azure cookie to allow the correct functioning of the site. Customers would not be able to use quote processes in a consistent way or process through the pages in absence of this cookie. 1 hour
UID, UIDR Google Analytics cookies used by disqus. Without these cookie you may not be able to comment on our articles. 60 days
uuid230 Adobe cookie. it enables us to identify the users who interact with Adobe Campaign when they visit a website. Session
X-Advertld, AdvertId Used to ensure campaigns and white-labels styling is correctly attributed and applied across the site. It is also used to permit correct attribution for affiliates to help customer’s get their cashback. Session
X-UniqueCustomerCookieID, X-UniqueCustomerSessionID, MiSession-CurrentPageId, MiSession-SessionId Used to track customer's interaction with a subdomain on Confused.com - page visits and events on each page visit. Session

Non-essential cookies

Confused.com also request to set non-essential cookies. These are cookies and similar technologies which are not strictly necessary to allow our website to work or to access our service.

Non-essential cookies allow us to improve your customer experience through testing our journeys to identify areas of improvement. Cookies are also used to make the website easier for you to use.

See our non-essential cookies

Performance Cookies

We use performance cookies to see how you interact and engage with our website. We use this information to find out what parts of our customer journeys could be improved.

Name Description Duration
__adal_id Confused.com cookie Ad analyser. ---
_vwo ,_vis_opt_exp, _vis_opt_s, _vis_opt_test_cookie, _vwo_ds VWO Cookies. These cookies are used for test optimisation. This tells us information and what action a user takes in the test. 1000 days
_vwo_uuid Visual Website Optimizer cookie is used for test optimisation. 10 years
_vwo_uuid_v2 Visual Website Optimizer cookie calculates unique traffic on a website and is used for optimisation purposes. 366 days
_zg{{id}}, fm_sid_ This Fresh Marketer cookie is used for product testing. Session
fm_sid_ This Fresh Marketer cookie is used to assist product testing. 2 hours
optimizelyBuckets, optimizelyDomainTestCookie, optimizelyEndUserId, OptimizelySegments (Energy, Broadband) Optimizely cookies used for testing purposes. 6 months
OptimizelyPendingLogEvents, optimizelyRedirect, optimizelyReferrer (Energy, Broadband) These Optimizely cookies are used for testing purposes. 15 seconds
Qualaroo (ki_r, ki_s, ki_t, ki_u) Gathers feedback from our website’s users. This data helps us improve our products and services for the benefit of our customers. 5 years
sc.ASP.NET_SESSIONID (Pet Insurance and Travel Insurance), sc.InTg (Travel and Pet Insurance Cookie), SessionCamTestCookie SessionCam cookies are used to record a user session. 1 year
sc.OptOut, sc.Status SessionCam cookies. Used to store the recording status through the visitor's session. This cookie is set on the first load of SessionCam. It stores whether SessionCam is to record the session or not. Used to identify users preference about data capture (set for one year). 1 year
sc.UserId Used for session recording purposes. 1 year
SC_ANALYTICS_GLOBAL_COOKIE This cookie is used to assist in Analytics tracking. 10 years
zarget_user_id, zarget_visitor_info Fresh marketer usage analytics tools. 1 year

Functional cookies

Functional cookies are used to remember you and your preferences. This allows us to offer a more personalised experience and make our website easier for you to use.

Name Description Duration
Active quote cookie This cookie displays to a customer active or expired car insurance quotes on the website. Cookie lasts until the insurance start date.
Remember-me Used to prefill email address in login process for previously-authenticated customers and display name is used to personalise journeys. 13 months
Usercontext (Mobile and Broadband) Decision Technologies cookie which is used to allow us to see if you have made separate visits to our website at different times. This allows us to offer you a more customised experience by remembering your previous preferences. This cookie processes personal data. 1 year

Social cookies

Social media cookies allow platforms to target you and display tailored advertising to you on our behalf.

Name Description Duration
_fbc, _fbp Facebook cookie 90 days
act Facebook cookie 3 months
campaign_click_url Facebook cookie used for analytics and research. 30 days
C-user Facebook cookie used for authentication purposes. 1 year
datr Facebook cookie which is used to identity the web browser being used to connect to Facebook independent of the logged in user. The cookie plays a key role in Facebook’s security and site integrity features. 2 years
Fr Facebook cookie is used to deliver, measure and improve the relevancy of advertisements. 90 days
m-pixel-ratio This is a Facebook pixel which allows us to measure the effectiveness of our advertising. It also allows us to retarget users with Facebook ads. 3 months
presence Facebook cookie which is used to contain a user’s chat state. Session
Sb Facebook cookie which identifies browser for login and authentication purposes. 2 years
xs Facebook for authentication purposes. 90 days

This policy was last updated on 5th January 2021.

Get in touch 

Our contact form is the quickest way to get in touch with us. But if you're having difficulty using the form, please email us at communications@confused.com.

Alternatively, you can contact us in writing:

Confused.com,
3rd floor, Greyfriars House,
Greyfriars Road,
Cardiff,
CF10 3AL,
United Kingdom