Our cookie policy

Why we use cookies and how you can manage cookies on your device.

What is a cookie?

In a nutshell, cookies are tiny text files that store information on your computer about the web pages you visit. They aren't programs and they can't harm your computer. We use cookies and similar technologies in the operation of our website. We also work with a range of third parties who provide some of our comparison journeys. Some of these third-party providers will also drop cookies on our website domain.

Cookies help you to have a more positive experience on our website. Cookies help our website to remember you, so things run smoothly. Cookies allow us to enhance your customer experience by giving you a personalised service. Cookies do not directly identify you and allow us to improve our service by assessing how you use our website.

How does Confused.com use cookies?

Essential cookies

We use “essential” cookies some which are necessary to allow our website to function. These cannot be turned off on our systems.

Essential cookies allow you to access our service and interact with our website allowing you to obtain a quote. Some of these cookies are also used to authenticate your sale to allow your cash-back through an affiliate website to be processed. A number of essential cookies are also used to comply with other regulatory requirements or benefit you by allowing us to improve our service or tailoring of our advertisements.

See our essential cookies

Name Description Duration
___adroll_fpc___ar_v4) DoubleClick cookies Used for display and search advertisements. We are using this cookie to make sure the user is served the correct ads. 1 year
__cfduid Cloudflare cookie which helps detect malicious visitors on our website and minimizes blocking legitimate users. 30 days
__cfruid Cloudflare cookie which helps detect malicious visitors on our website and minimizes blocking legitimate users. Session
__cflb Cloudflare cookie that enables us to deliver our services over multiple data centers, for high availability without any interruption to the customer experience. 23 hours
__gali_, _gat, __gat_confused, __gat_dlp, __gat_europe_unique_urchin, __gcl_au, __hjAbsoluteSessionInProgress Google Cookies. Used for display and search advertisements. We use this cookie to make sure the user is served the correct ads based on previous preferences and behaviour. 1 year
__gat_europe_unique_urchin Google Analytics Cookie, used to ensure the Google Analytics tracking is working correctly. Up to 2 years
__utma Google Analytics cookie. Used to distinguish users and sessions.We use this cookie to improve the customer journey by making the user experience more relevant based on previous preferences and behaviour. 2 years
_AMCV_231F22CE527850C40A490D4D%40AdobeOrg Adobe cookie. It's used to streamline customer journeys through all Adobe Cloud products. 2 years
_AMCV_48855C6655783A647F000101%40AdobeOrg, _AMCV_EE3EFAFC56FA42B27F000101%40AdobeOrg Adobe cookie 2 years
_cf_bm Cloudflare cookie that’s protects our site form automated bot traffic. Session
_cf_use_ob Cloudflare cookie which allows us to deliver some services to customers even in the event of a website outage. 4 hours
_dc_gtm_UA-8007601-1 Google Analytics Cookie, used for analytical analysis. It helps us and our GAP insurance provider Motor GAP Limited to monitor the use and performance of our website. 1 hour
_gac_UA-8007601-1 Google Analytics cookie used to store campaign information in order to provide Google Ads, We use this cookie to make sure we are serving the correct ads to a user based on previous preferences and behaviour. 2 years
_gat_dtl_partner_unique_urchin, _gat_main Google Analytics Cookie, used to ensure the Google Analytics tracking is working correctly. 1 minute
_gat_UA-8007601-1 Google analytics cookie used to limit the amount of data recorded by Google on high traffic volume websites. , We use this cookie to make sure we are serving the correct ads to a user based on previous preferences and behaviour. 3 years
_gcl_au Targeting/Advertising. Used by Google AdSense to ensure advertisement efficiency across websites using their services and to ensure appropriate target marketing. 1 year
_gcl_aw Google Analytics cookie used to determine how many actions a user has performed. We use this cookie to improve the customer journey by making the user experience more relevant based on previous preferences and behaviour. 1 day
_gcl_dc Google Analytics cookie used to determine how many actions a user has performed. We use this cookie to improve the customer journey by making the user experience more relevant based on previous preferences and behaviour. 3 months
_gid Google Analytics Cookie used to distinguish users so we are able to improve the customer journey by making the user experience more relevant based on previous preferences and behaviour. 1 day
_msuuid_572f282710 Marin cookie used to identify the PPC campaign a user enters site and whether they complete action. We use this cookie to improve the customer journey by making the user experience more relevant based on previous preferences and behaviour. 1 year
_uetmsclkid Bing Cookie used to identify the Microsoft Ads PPC campaign a user enters the site from and whether they complete an action. We use this cookie to improve the customer journey by making the user experience more relevant based on previous preferences and behaviour. 90 days
_uetsid, _uetvid, _uetuid These cookies are utilised by Microsoft Bing Ads. It allows us to engage with a user that has previously visited our website. 390 days
ai_session Azure app service cookie. This cookie is used to monitor our savings assistant journey to enable us to have the ability to identify technical errors occurring on our website. In absence of this cookie a user may be unable to you our service and we would be unaware of this issue. 30 minutes
ai_user Azure app service cookie. This cookie is used to monitor our savings assistant journey to enable us to have the ability to identify technical errors occurring on our website. In absence of this cookie a user may be unable to you our service and we would be unaware of this issue. 1 year
ARRAffinity, ARRAffinitySameSite Azure cookie to allow correct functioning of the site. Customers would not be able to use our services in a consistent way or process through the pages in absence of this cookie. Session
ASP.NET_SessionID, CPSession Allows our web servers to respond to users actions on the website e.g. logging in, getting a car insurance quote or showing you a recent quote on our website. The website wouldn't work for you without them. Session
.AspNetCore.Session Strictly necessary to allow our savings assistant journey to work. Without this cookie we would not be able to whether you are logged into your Confused.com account therefore you would be unable to continue through the savings assistant journey. Session
ASPXAUTH Used for authentication purposes. 13 months if a customer chooses to stay signed into our website. Session-based if not signed in.
AuthPrompt Used for authentication purposes. Session
AWSALB, AWSALBCORS Allows us to deliver our service seamlessly using a load balancer. 1 week
cf_clearance This Cloudflare cookie specifies the duration your website is accessible to a visitor that successfully completed a previous Captcha or JavaScript challenge. 30 minutes
c_affiliate This cookie allows us to track customers who enter our site through a cashback website so you can receive your cashback and allows us to pay our partners. 24 hours
Cookie starting with CookieConsentV This is a cookie is used to determine whether you have consented to the dropping of non-essential cookies. It is essential to comply with data protection laws. Expires 2089
CSRFCOOKIE, RequestVerificationToken, csrftoken, AspNetCore.Correlation.Confused Used to verify a user and for security purposes Session
DNT- Pixel Tracker Tracking pixel used for sales tracking. N/A
FedAuth, FedAuth1, AspNet.OAuth.Cookie, ActiveCustomerCookie Used for user authentication purposes. Session
__ga Google Analytics used to distinguish users. We use this cookie to improve the customer journey by making the user experience more relevant based on previous preferences and behaviour. 2 years
_ga_RTPL2GQWBY Google Analytics used to track number of visitors and conversions on our car valuations journey. 2 years
Google Analytics (___utmz) Google cookie which explains how a user reached our site. We use this cookie to improve the customer journey by making the user experience more relevant based on previous preferences and behaviour. 6 months
JSESSIONID This cookie tells us how many people are using our website. We use this information to make sure the website works. Session
Main _gid Google cookie used for Display and SearchAds360. We use this cookie to improve the customer journey by making the user experience more relevant based on previous preferences and behaviour. 2 years
mc QuantServe Cookie. Allows users to post comments on content. 12 months
nlid Allows us to ensure we are targeting customers appropriately via email and not sending them too many or irrelevant content. Session
NRENUM New Relic cookie used to make sure our website is working. Session
OMG, Affiliate Window This cookie allows us to track back a customer who enters the site through a cashback website so that they can receive their cashback or allow us to pay partners for getting a user’s business. Session
rewards.confused.com/choose Allows you to be able to access MLP’s rewards site correctly. Session
rewards.confused.com/images/emails/UuSSdK3JmQFdepSNHYeDHk7p7VuFHhCg6Mz3lIs6.png Allows cookie banner on MLPs to appear once. Session
tcSession (Temporary Insurance) Used for tracking user sessions. 30 minutes
Test_cookie Google Analytics. Used to check if the user’s browser supports cookies. We need to check if cookies are supported in order to improve the customer journey by making the user experience more relevant based on previous preferences and behaviour. 1 day
TiPMix, x-ms-routing-name Azure cookie to allow the correct functioning of the site. Customers would not be able to use quote processes in a consistent way or process through the pages in absence of this cookie. 1 hour
uuid230 Adobe cookie. Enables us to identify the users who interact with Adobe Campaign when they visit a website. Session
X-Advertld, AdvertId Used to ensure campaigns and white-labels styling is correctly attributed and applied across the site. It is also used to permit correct attribution for affiliates to help customer’s get their cashback. Session
X-UniqueCustomerSessionID, MiSession-CurrentPageId, MiSession-SessionId Used to track customer's interaction with a subdomain on Confused.com - page visits and events on each page visit. Session
X-UniqueCustomerCookieID This cookie helps us see who is returning to our website. 2 years
kenshoo_id, ken gclid Kenshoo cookie used for PPC optimization and used to improve the customer journey. 1 year

Non-essential cookies

Confused.com also request to set non-essential cookies. These are cookies and similar technologies which are not strictly necessary to allow our website to work or to access our service. Non-essential cookies allow us to improve your customer experience through testing our journeys to identify areas of improvement. Cookies are also used to make the website easier for you to use.

See our non-essential cookies

Performance Cookies

We use performance cookies to see how you interact and engage with our website. We use this information to find out what parts of our customer journeys could be improved.

Name Description Duration
c_cid Google Analytics used to distinguish users and visitor flow between our websites. 6 months
Cookies starting with mvt-test- Cloudflare cookies used for used for test optimisation. This tells us information and what action a user takes in the test. 6 months
__adal_id Confused.com cookie Ad analyser. ---
_vwo ,_vis_opt_exp, _vis_opt_s, _vis_opt_test_cookie, _vwo_ds VWO Cookies. These cookies are used for test optimisation. This tells us information and what action a user takes in the test. 1000 days
_vwo_uuid Visual Website Optimizer cookie is used for test optimisation. 10 years
_vwo_uuid_v2 Visual Website Optimizer cookie calculates unique traffic on a website and is used for optimisation purposes. 366 days
_zg{{id}}, fm_sid_ This Fresh Marketer cookie is used for product testing. Session
fm_sid_ This Fresh Marketer cookie is used to assist product testing. 2 hours
Google Optimize (_gaexp,_opt_awcid, _opt_awmid, _opt_awgid, _opt_awkid, _opt_utmc) These are Google Optimize cookies used for A/B testing of the Confused.com website. These cookies also link with other Google Platforms. 24 hours
liveagent_sid - "session id" This is a Salesforce Live Agent cookie. It processes personal data including transcript of conversation, email address, first name and surname. This cookie is used for our chatbot service on our car insurance journey. It is used, to anonymously track a visitor across page loads so as not to appear as a new or different visitor on every page. It is also used to send an agent what page you are on when you request a chat. This is used for customer support and to improve our journey. Session
Qualaroo (ki_r, ki_s, ki_t, ki_u) Gathers feedback from our website’s users. This data helps us improve our products and services for the benefit of our customers. 5 years
sc.OptOut, sc.Status SessionCam cookies. Used to store the recording status through the visitor's session. This cookie is set on the first load of SessionCam. It stores whether SessionCam is to record the session or not. Used to identify users preference about data capture (set for one year). We may share this data with some of our third party product providers to improve our comparison customer journeys. 1 year
sc.UserId Session Cam cookie used for session recording purposes. We may share this data with some of our third party product providers to improve our comparison customer journeys. 1 year
SC_ANALYTICS_GLOBAL_COOKIE Session Cam cookie which is cookie is used to assist in Analytics tracking. We may share this data with some of our third party product providers to improve our comparison customer journeys. 10 years
SessionCamTestCookie, sc.ASP.NET_SESSIONID, sc.InTg, SessionCamTestCookie Session Cam cookies are used to record a user session. We may share this data with some of our third party product providers to improve our comparison customer journeys. 1 year
zarget_user_id, zarget_visitor_info Fresh marketer usage analytics tools. 1 year

Functional cookies

Functional cookies are used to remember you and your preferences. This allows us to offer a more personalised experience and make our website easier for you to use.

Name Description Duration
Active quote cookie This cookie displays to a customer active or expired car insurance quotes on the website. Cookie lasts until the insurance start date.
Remember-me Used to prefill email address in login process for previously-authenticated customers and display name is used to personalise journeys. 13 months

Social cookies

Social media cookies allow platforms to target you and display tailored advertising to you on our behalf.

Name Description Duration
_fbc, _fbp Facebook cookie 90 days
act Facebook cookie 3 months
campaign_click_url Facebook cookie used for analytics and research. 30 days
C-user Facebook cookie used for authentication purposes. 1 year
datr Facebook cookie which is used to identity the web browser being used to connect to Facebook independent of the logged in user. The cookie plays a key role in Facebook’s security and site integrity features. 2 years
Fr Facebook cookie is used to deliver, measure and improve the relevancy of advertisements. 90 days
m-pixel-ratio This is a Facebook pixel which allows us to measure the effectiveness of our advertising. It also allows us to retarget users with Facebook ads. 3 months
presence Facebook cookie which is used to contain a user’s chat state. Session
Sb Facebook cookie which identifies browser for login and authentication purposes. 2 years
xs Facebook for authentication purposes. 90 days

Marketing Cookies

We use marketing cookies which help Confused.com to measure the success of our advertisements and allow us to make them more relevant to our customers. They also allow us to track users and optimise conversion.

Name Description Duration
cto_optout Criteo cookies are used to display personalised advertising to you. For further information on the use of Criteo cookies please click here. 5 years
cto_axid Criteo cookies are used for display personalised advertising to you. For further information on the use of Criteo cookies please click here. 390 days
cto_lwid, cto_idcpy, cto_idfs, cto_sid, cto_bundle Criteo cookies are used for display personalised advertising to you. For further information on the use of Criteo cookies please click here. 13 months
cto_clc Criteo cookies are used for display personalised advertising to you. For further information on the use of Criteo cookies please click here. 13 months on iOS ≥ 11.2, 24 hours elsewhere
criteo_cookie_perm, cto_sid_ack Criteo cookies are used for display personalised advertising to you. For further information on the use of Criteo cookies please click here. 1 Year
cto_pxsig Criteo cookies are used for display personalised advertising to you. For further information on the use of Criteo cookies please click here. 1 hour
_pinterest_sess, _pinterest_ct, _pinterest_ct_mw, _pinterest_ct_rt, _epik, _derived_epik, _pin_unauth, _pinterest_ct_ua, _pin_unaut Pinterest cookies. These cookies help Pinterest to optimise, track and measure performance of marketing campaigns. It allows us to retarget users within Pinterest. 1 year

Partners and cookies

We work with a range of providers for some of our comparison customer journeys. Some of these partners will drop cookies on our website domain. We have detailed these cookies below for your information. Each of these providers has their own cookie policy that will provide further details:

See our partner cookies

Assured Futures Ltd

Assured Futures Ltd provides our health insurance comparison service.

Name Description Duration
OMGID Used to set a user ID. 1 year
_ga This cookie is set by Google Analytics used to distinguish users. 2 years
_BEAMER_FIRST_VISIT_{product ID} This cookie is set by Beamer to store the date of this user's first interaction with insights. 3000 days
_BEAMER_USER_ID_{product ID} This cookie is set by Beamer to store an internal ID for a user. 300 days
ajs_anonymous_id This cookie is set by Segment as a randomly generated ID for anonymous visitors. 1 year
_hjid Hotjar cookie. 1 year
utm_params Stores utm paramaters passed through in the URL so we can understand where visitors came from. Session

Comparison Creator

Comparison Creator provides our breakdown insurance comparison service.

Name Description Duration
cfd_breakdown_multi_SID Contains the ID of the session. Required for the breakdown journey to work. 48 hours or when the browser closes

Decision Technologies Limited

Decision Technologies Limited provides our mobile, broadband and energy comparison service.

Name Description Duration
algoStoreSessionId
_dtl_analytics_filter Decision Technologies cookie which informs whether the user is a known user that they want to exclude from Analytics. Session
_dtl_cookie_consent Decision Technologies stores whether consent has been given by the user for use of cookies. 12 months
_dtl_ref1, _dtl_ref2, _dtl_ref3 Decision Technologies use these cookies to find how users found our website. These cookies also allows them to reward some external websites for directing you to them, help them resolve any customer queries about cashback, make switching energy easier for logged in customers and make sure their marketing is reaching the right people. 1 day
_dtl_tsid Decision Technologies cookies allow us to see which website/webpage you came from; this allows us to make sure we targeting appropriately and understand how different marketing helps customers complete the journey. 1 day
_dtl_uid These Decision Technologies cookies allow us to see if you have made separate visits to our website at different times. This allows us to offer you a more customised experience by remembering your previous preferences as well as to understand how easy it is for customers to use the website. Session
_ga These Google Analytic cookies allow Decision Technologies to generate statistical data on how you use our website so we can see when you purchase a product from one of our suppliers. If you ask Decision Technologies to email you, they will also use this to recognise if you return to their website to help them offer you a better service. 2 years
_gat_europe_unique_urchin These Google Analytics cookies allow Decision Technologies to generate statistical data on how you use our website so we can see when you purchase a product from one of our suppliers. If you ask Decision Technologies to email you, they will also use this to recognise if you return to their website to help them offer you a better service. Session/1 minute
_gid These Google Analytics cookies allow Decision Technologies to generate statistical data on how you use our website so we can see when you purchase a product from one of our suppliers. If you ask Decision Technologies to email you, they will also use this to recognise if you return to their website to help them offer you a better service. 24 hours
JSESSIONID New Relic cookie used to tell Decision Technologies how many people are using their website. They use this information to make sure the website works quickly which gives you a better experience. Session
optimizelyBuckets, optimizelyDomainTestCookie, optimizelyEndUserId, OptimizelySegments (Energy, Broadband) Optimizely cookies used for testing purposes. 6 months
OptimizelyPendingLogEvents, optimizelyRedirect, optimizelyReferrer (Energy, Broadband) These Optimizely cookies are used for testing purposes. 15 seconds
Usercontext (Mobile and Broadband) Decision Technologies cookie which is used to allow us to see if you have made separate visits to our website at different times. This allows us to offer you a more customised experience by remembering your previous preferences. This cookie processes personal data. 1 year

Direct Life & Pension Services Ltd

Direct Life & Pension Services Ltd provides our life insurance comparison service.

Name Description Duration
__utmb Google Analytics cookie. Takes a timestamp of the exact moment in time when a visitor enters a site. We use this cookie to improve the customer journey by making the user experience more relevant based on previous preferences and behaviour. N/A
__utmc Google Analytics cookie. takes a timestamp of the exact moment in time when a visitor leaves a site. N/A
__utmv Google Analytics cookie. Used to throttle request rate. Used to determine new sessions/visits. N/A
__utmt Used to throttle request rate. Used to determine new sessions and visits. 10 minutes
ASP.NET_SessionID MS.Net cookie which is used for website operation. Session
SessionCamTestCookie Session Cam cookies are used to record a user session.
__RequestVerificationToken Used for security Session
sc.ASP.NET_SESSIONID, sc.InTg Session Cam cookies
test22, test23, test24, test25 ,test26, test27, test325 Used for testing purposes. Session
sc.OptOut, sc.Status SessionCam cookies. Used to store the recording status through the visitor's session. This cookie is set on the first load of SessionCam. It stores whether SessionCam is to record the session or not. Used to identify users preference about data capture (set for one year). 1 year
sc.UserId Session Cam cookie used for session recording purposes. 1 year
SC_ANALYTICS_GLOBAL_COOKIE Session Cam cookie which is cookie is used to assist in Analytics tracking. 10 years
SessionCamTestCookie, sc.ASP.NET_SESSIONID, sc.InTg, SessionCamTestCookie Session Cam cookies are used to record a user session. 1 year

Disqus

Disqus is a community platform used on our website where visitors can read and comment on our articles. When using Disqus you agree to their terms of service, use of cookies, privacy policy and data sharing policy. You can find this information on the Discus website at https://disqus.com/data-sharing-settings/

Motor Gap Limited

Motor Gap Limited provides our GAP insurance comparison service.

Name Description Duration
_dc_gtm_UA-8007601-1 Google Analytics Cookie, used for analytical analysis. It helps us monitor the use and performance of our website. 1 hour
policyNodeId (Gap Insurance) Direct Gap Cookie. This is used to communicate which product the customer is in the process of buying. 1 year
sc.OptOut, sc.Status SessionCam cookies. Used to store the recording status through the visitor's session. This cookie is set on the first load of SessionCam. It stores whether SessionCam is to record the session or not. Used to identify users preference about data capture (set for one year). 1 year
sc.UserId Session Cam cookie used for session recording purposes. 1 year
SC_ANALYTICS_GLOBAL_COOKIE Session Cam cookie which is cookie is used to assist in Analytics tracking. 10 years
SessionCamTestCookie sc.ASP.NET_SESSIONID, sc.InTg, SessionCamTestCookie Session Cam cookies are used to record a user session. 1 year

Tempcover Ltd

Tempcover Ltd provides our temporary car and van insurance comparison services.

Name Description Duration
__stripe_mid Stripe.com Cookie. Used for fraud prevention purposes. 12 months
__stripe_sid Stripe.com Cookie. Used for fraud prevention purposes. 30 minutes
_dc_gtm_UA-3063651-14 Google Analytics Cookie. Used to throttle request rate and send data into Google analytics. 1 minute
Accept_Cookie_Policy To track whether to show the cookie policy pop up in the temporary insurance journey. 12 months
tcSession Used for tracking user sessions. 30 minutes
_ga Google Analytics cookie used for analytical analysis. 2 years
_gali Google Analytics cookie used for analytical analysis. 30 seconds
_gid Google cookie used for analytical analysis. 24 hours

TheIdol.com

The Idol.com provides our pet and travel insurance journeys.

Name Description Duration
AWSALB, AWSALBCORS Allows the Idol.com to deliver their service seamlessly. Session
IDOLAFF Records information regarding the source of the traffic delivered to our website so we can ensure the user receives the expected content and user experience. 30 days
JSESSIONID General purpose platform session cookie, used by the Idol.com sites to maintain an anonymous user session by the server between page requests. Session
sc.ASP.NET_SESSIONID, sc.InTg, SessionCamTestCookie Session Cam cookies are used to record a user session. 1 year
sc.OptOut, sc.Status SessionCam cookies. Used to store the recording status through the visitor's session. This cookie is set on the first load of SessionCam. It stores whether SessionCam is to record the session or not. Used to identify users preference about data capture (set for one year). 1 year
sc.UserId Session Cam cookie used for session recording purposes. 1 year
SC_ANALYTICS_GLOBAL_COOKIE Session Cam cookie which is cookie is used to assist in Analytics tracking. 10 years
SessionCamTestCookie, sc.ASP.NET_SESSIONID, sc.InTg, SessionCamTestCookie Session Cam cookies are used to record a user session. 1 year

Uswitch

Name Description Duration
_rvuid This is a Confused.com cookie which is used for RVU brand overlap tracking. 6 months

This policy was last updated on 26th May 2021.

How do I manage my cookies?

Most browsers let you manage and block cookies from specific websites. You also have the option of only blocking third-party cookies, which still lets you get the best experience when using Confused.com. You can find out how to manage your cookie settings here.

If you have a question about cookies that isn't covered here, you can get more information at aboutcookies.org.uk

Get in touch 

Our contact form is the quickest way to get in touch with us. But if you're having difficulty using the form, please email us at communications@confused.com.

Alternatively, you can contact us in writing:

Confused.com,
3rd floor, Greyfriars House,
Greyfriars Road,
Cardiff,
CF10 3AL,
United Kingdom