Our cookie policy

What is a cookie?

In a nutshell, cookies are tiny text files that store information on your computer about the web pages you visit. They aren't programs and they can't harm your computer.

Cookies help websites remember you so things run smoothly. They let you add items to a shopping cart, and they can keep you logged in to sites where you have an account.

Cookies can also be used to collect demographic information so companies can better understand the people that use their website.

Typically, they only contain two pieces of information; a site name and a unique user I.D.

How does Confused.com use cookies?

We use cookies so you can stay logged in to your account and to improve your overall experience of using our website. These are known as essential cookies.

We also use a few "non-essential" cookies - both on Confused.com and some other websites that help us with our online marketing and to improve your experience. You can disable these cookies if you wish:

Google ad cookies

Facebook ad cookies

Our cookies don't store sensitive or personally identifiable information.

How do I manage my cookies?

You can use Confused.com without any cookies, but some features of the site might not be available to you.

Most browsers let you manage and block cookies from specific websites. You also have the option of only blocking third-party cookies, which still lets you get the best experience when using Confused.com. You can find out how to manage your cookie settings here.

If you have a question about cookies that isn't covered here, you can get more information at aboutcookies.org.uk

What cookies do Confused.com use?

Essential Cookies

ASP.NET_SessionID, ASPXAUTH, FedAuth, FedAuth1

Allows our web servers to respond to your actions on the website e.g. logging in or getting a car insurance quote. The website wouldn't work for you without them.

Remember-me

Allows us to remember your preferences e.g. saving you the trouble of typing in your username every time.

Google Analytics (any cookies beginning with _utm and AMP)

Allows us to collect anonymous information about how visitors use our website including what devices they use.

Google Analytics (Demographics and Interest Reporting)

Allows us to use anonymous data from third-party audience data, including gender, age group and interests.

SessionCam

Analyses how users interact with our website and the content found within it. Mouse movements, mouse clicks, page scrolling and text entered may be recorded for internal statistical reporting purposes and to improve site usability. The information collected doesn’t include bank details or any sensitive personal data.

Adalyser

This helps us know if our TV marketing is effective.

Visual Website Optimiser (_vis), Sharethis

Allow us to test different versions of web pages and track user behaviour from these tests.

Non-essential cookies

Google Adwords, DoubleClick, Bing Ads, OMG, Affiliate Window, Marin, Yahoo

Third-party cookies that show us how you found our website and which website you came from. This helps us know how effective our online marketing is. They also allow us to reward some external websites for directing you to us.

X-UniqueCustomerSessionID, X-UniqueCustomerCookieID

Allow us to see that two separate visits to Confused.com were made by the same person.

Qualaroo

Gathers feedback from our website's users. This data helps us improve our products and services for the benefit of our customers.