Our cookie policy

Why we use cookies and how you can manage cookies on your device.

What is a cookie?

In a nutshell, cookies are tiny text files that store information on your computer about the web pages you visit. They aren't programs and they can't harm your computer.

Cookies help websites remember you so things run smoothly. They let you add items to a shopping cart, and they can keep you logged in to sites where you have an account.

Cookies can also be used to collect demographic information so companies can better understand the people that use their website.

Typically, they only contain two pieces of information; a site name and a unique user I.D.

How does Confused.com use cookies?

We use cookies so you can stay logged in to your account and to improve your overall experience of using our website. These are known as essential cookies.

We also use a few "non-essential" cookies - both on Confused.com and some other websites that help us with our online marketing and to improve your experience. You can disable these cookies if you wish:

Google ad cookies

Facebook ad cookies

Our cookies don't store sensitive or personally identifiable information.

How do I manage my cookies?

You can use Confused.com without any cookies, but some features of the site might not be available to you.

Most browsers let you manage and block cookies from specific websites. You also have the option of only blocking third-party cookies, which still lets you get the best experience when using Confused.com. You can find out how to manage your cookie settings here.

If you have a question about cookies that isn't covered here, you can get more information at aboutcookies.org.uk

What cookies do Confused.com use?

Essential Cookies

ASP.NET_SessionID, ASPXAUTH, FedAuth, FedAuth1, GUIDS

Allows our web servers to respond to your actions on the website e.g. logging in, getting a car insurance quote or showing you a recent quote on our website. The website wouldn't work for you without them.


Allows us to remember your preferences e.g. saving you the trouble of typing in your username every time.

Google Analytics (any cookies beginning with _utm and AMP)

Allows us to collect anonymous information about how visitors use our website including what devices they use.

Google Analytics (Demographics and Interest Reporting)

Allows us to use anonymous data from third-party audience data, including gender, age group and interests.

SessionCam, Fresh Market

Analyses how users interact with our website and the content found within it. Mouse movements, mouse clicks, page scrolling and text entered may be recorded for internal statistical reporting purposes and to improve site usability. The information collected doesn’t include bank details or any sensitive personal data.


This helps us know if our TV marketing is effective.

Visual Website Optimiser (_vis), Sharethis

Allow us to test different versions of web pages and track user behaviour from these tests.


The AWSALB cookie allows us to deliver our service seamlessly from multiple services using a load balancer. The cookie simply records which server cluster is serving you.

Decision Technologies Limited (_dtl_ref1, _dtl_ref2, _dtl_ref3, _dtl_uid)

These cookies show us how you found our website and which website you came from, or something else about your journey to our website. This helps us to understand which of our online marketing channels is most effective. These cookies also allow us to reward some external websites for directing you to us.

Decision Technologies Limited (_dtl_uid)

These cookies allow us to see if you have made separate visits to our website at different times. This allows us to offer you a more customised experience by remembering your previous preferences.

Google Analytics (_ga,_gat_europe_unique_urchin,_gid)

These cookies allow us to use a unique anonymous ID that Google has created. We use this cookie to generate statistical data on how you use our website so we can see when you purchase a product from one of our suppliers. If you ask us to email you, we use this to recognise if you return to our website to help us offer you a better service. You can find detailed information about Google’s privacy policies and how to manage the use of these cookie settings here.

Optimizely (optimizelyBuckets, optimizelyDomainTestCookie, optimizelyEndUserId, optimizelyPendingLogEvents, optimizelyRedirect, optimizelyReferrer, optimizelySegments)

These cookies allow us to test different versions of website pages to different users at the same time and to track how users navigate around our website. We use this information to test new features and make the website easier to use. You can find out more about how Optimizely works, and how to turn off their cookieshere


This cookie tells us how many people are using our website. We use this information to make sure the website works quickly which gives you a better experience when you use it. You can find out more about this cookie here.


Non-essential cookies

Google Adwords, DoubleClick, Bing Ads, OMG, Affiliate Window, Marin, Yahoo, Kenshoo, Facebook

Third-party cookies that show us how you found our website and which website you came from. This helps us know how effective our online marketing is. They also allow us to reward some external websites for directing you to us.

X-UniqueCustomerSessionID, X-UniqueCustomerCookieID, MiSession-CurrentPageId, MiSession-SessionId

Allow us to see that two separate visits to Confused.com were made by the same person and allow us to track the activity of a single visit.


Gathers feedback from our website's users. This data helps us improve our products and services for the benefit of our customers.

Get in touch 

Our contact form is the quickest way to get in
touch with us. But if you're having difficulty using the form, please email us at communications@confused.com.

Alternatively, you can contact us in writing:

3rd floor, Greyfriars House,
Greyfriars Road,
CF10 3AL,
United Kingdom