Jamie Gibbs

Lead Writer

"How a business speaks to their customers says a lot about the brand. Insurance can be confusing, so the last thing we’d want to do is confuse our customers further. At Confused.com, we want to make the insurance journey for our customers as quick and easy as possible.

I write content that helps us communicate with people about insurance in ways they can understand. In turn, we hope to help them make more informed financial decisions. My primary motivation in life and my career is gaining knowledge and expertise. As long as I’m learning, I’m happy, and I know that the more I learn, the more I can help others learn."

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Jamie’s background and expertise


Jamie was a Editorial Content Manager at Confused.com. Jamie’s career in the insurance industry began at Admiral in 2011 where he enrolled in their Graduate Management Programme. This led him to taking on a full-time role at Confused.com a year later as a Digital Marketing Assistant for SEO. And it wasn’t long at all before he became Digital Marketing Executive. Jamie continued to progress during his time at Confused.com, taking on the role of Content Producer in 2014 and then being promoted to Editorial Content Manager in 2018. He worked with numerous teams across the business, ensuring all written content is a true reflection of the Confused.com brand.

Jamie worked on numerous projects at Confused.com, even leading his team to create award-winning content. In 2017, he led a cross-team project called “The True Depth of the UK’s Pothole Problem”. This project transformed Freedom of Information data into an interactive asset that sided with road users in illustrating the scale of the problem. And it certainly paid off, winning 3 industry awards and even being discussed in Scottish Parliament.

Jamie left Confused.com in November 2023.


  • Car insurance
  • Home insurance
  • Travel insurance
  • Life insurance


  • BA Egyptology, Swansea University
  • MA Ancient Egyptian History, Swansea University
  • ILM Level 3 First line management
  • CIM Advanced Content Strategy
  • Introduction to motor insurance, Chartered Insurance Institute

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