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13 Jun 2018
Adam Jolley Adam Jolley

10 of the most memorable car ads


From Renault's famous French father and daughter to dancing chickens, here are 10 of the most memorable car adverts of all time.

 Best car ads

When it comes to advertising, simply showcasing a car's features is not enough - it takes more to make an ad memorable.

So whether you love them or loathe them, here's our pick of 10 of the most memorable car adverts of all time.

1. Renault Clio - Nicole and Papa

This is the most memorable of them all, according to a straw poll of the office.

Renault's series of adverts following the adventures of fictional French characters Nicole and her papa ran between 1991 and 1998.


2. Honda - The Cog 

This popular Honda ad launched in 2003 and featured an assembly line of moving Honda Accord parts, to the tune of The Sugarhill Gang's Rapper's Delight.

3. VW Golf - Paula Hamilton advert    

This Volkswagen commercial featured a love-spurned Paula Hamilton and is perhaps one of the most iconic car adverts of the 1980s.

4. Peugeot - The Sculptor     

This amusing advert from Peugeot sees a man "sculpting" his car into the shape of a 206, by any means possible.

5. Renault Megane - I See You Baby 

This, err, rather provocative advert from Renault seeks to play on the Megane's distinctive rear-end.

It seems it irritated as many as it amused in the office - hence its inclusion in our memorable car ads feature.

6. Skoda - Full of lovely stuff

Skoda's feel-good advert from 2007 shows bakers cooking up a car that's good enough to eat set to the sound of My Favourite Things from The Sound of Music.

7. Mercedes Benz - Intelligent Drive 'Chicken'

This advert begins with a chicken, held by gloved hands, showing off its hypnotic ability to keep its head still while being moved to the beat of Diana Ross's Upside Down.

The ad highlights Mercedes' new suspension system called Magic Body Control, that aims to deliver a comfortable ride, regardless of the road surface.

As far as car ads go, it's certainly memorable. But not everyone is a fan it seems.

8. Volkswagen – 'The Force'

Not only does this ad have one of the coolest film scores but also a mini Darth Vader whose force awakens. Winner!

9. Volkswagen - 'Singin’ in the Rain'

This advert in parts is rather unsettling. It shows Gene Kelly doing his famous dance in the rain but there’s just something slightly odd about it. Memorable and a bit uncanny valley.

10. Audi – 'Birth'

Ever wondered where cars come from? Audi has its own idea. A weird car ad that might haunt you for a while.


First published 21 September 2016


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