Sam Day

Chief Marketing Officer (CMO)

"Each day at, our focus is on helping customers navigate through the everyday confusions they encounter. We take immense pride in turning these challenges into opportunities for our customers to find clarity and make informed financial decisions. Our mission is to empower individuals, providing them with the confidence and support they need to resolve common confusions and overcome obstacles.

By offering valuable insights, guidance, and innovative solutions, we strive to make a positive impact on our customers' lives." logo

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Sam Day, CMO at

Sam’s background and expertise


Sam is a customer-focused marketing leader with a proven track record of delivering exceptional results for leading brands such as HSBC, Microsoft, RAC, and The AA. As the Chief Marketing Officer (CMO) at, Sam excels in understanding customer needs and implementing strategies that drive engagement and satisfaction.

Sam is not only a highly accomplished marketing executive but has also been recognised as an influential figure in the industry. As a Judge at Campaign's Agency of the Year awards in 2022, he brings his wealth of knowledge and expertise to evaluate and honour excellence within the field.

Sam’s contributions have earned him prestigious awards and accolades, including being named in Campaign's Power 100. In 2022, he secured a spot in the Top 5 in Finance, showcasing his exceptional achievements in driving impactful marketing strategies within the financial sector.

Sam's commitment to customer success and driving continuous improvement helps’s customers achieve clarity in a complex world.

Awards & accolades:

  • Campaign’s Power 100, Top 5 in Finance, 2022
  • Campaign’s Power 100, 2020 & 2021

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