Alice Beer

Consumer Journalist

“My mission is to empower consumers to make confident financial decisions.

Throughout my career, I’ve been committed to ensuring fair treatment for consumers. Now, I’m eager to share my wealth of money-saving tips and tricks, enabling people to maximise their savings and achieve financial security.”

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Alice Beer, Consumer Journalist of ITV's This Morning

Alice's background and expertise


Alice Beer is the Consumer Editor of ITV’s This Morning, where she has the reputation as a fearless and thorough consumer expert and journalist.

Alice first made her name on the BBC consumer show Watchdog, co-presenting alongside Anne Robinson, where she took undercover reporting jobs and exposed some of the biggest industries in the country for the way they were treating consumers. Alice went on in her career to largely cover stories with a strong consumer angle.

Alice is renowned for her tenacity and energy. Whilst bringing up twin daughters she wrote a book, “A Contented House With Twins”, and regularly contributed to various television programmes. She continues to write for newspapers and magazines and works behind the scenes as a consultant for many high street companies. Alice is always aiming to ensure that consumers are getting the fairest deals.


  • Money saving
  • Financial wellbeing

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