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The countries with the highest density of luxury cars

Luxury car brands are known to produce some of the best-looking vehicles on the market, with flashy exteriors and plush interiors, offering their owners a smooth and extremely comfortable ride from A to B.

Orange Lamborghini Aventador parked on road opposite green

Those lucky enough to drive vehicles from luxury brands such as Porsche, Tesla and Rolls-Royce (to name a few) will know that owning a luxury car has long been seen as a status symbol. But do some countries have more luxury cars on the roads than others?

We’ve looked at the luxury car density in 59 countries around the world, by comparing the last four years of car sales data in each nation with its overall population. From this, we’ve been able to calculate the number of people to every car for each destination, revealing the countries with the highest density of luxury cars.

It’s safe to say that, whether you’re dreaming of buying a luxury car, or you’re lucky enough to already own one, there are a lot of associated costs, from the initial purchase price to ongoing spend such as car insurance, tax and maintenance.

With this in mind, we’ve also looked at the recommended retail price of three luxury vehicles and compared this to the country’s average salary, to see how the cost of owning a luxury vehicle stacks up in different destinations around the world.

 

The top 25 countries with the highest luxury car density

It appears that the clue is in the name. If you want to visit the world’s luxury car capital, head to Luxembourg. Luxembourg has a population of 625,978 people. With 48,584 luxury cars having been sold in the country between the years of 2016 and 2020, this is the equivalent of just 13 people to every luxury car - the highest density of all the countries we looked at.

Neighbouring country Belgium ranked in second position with 31 people for every luxury car.  Germany followed closely behind in third position with 32 people for every luxury vehicle, and almost 2.6 million luxury cars being sold in the last four years.

The UK ranked in seventh position with over 1.7 million luxury cars having been sold between 2016 and 2020. This equates to 40 people for every luxury car in the UK. However, to put that into context, first-position country Luxembourg has over three times the density of luxury vehicles when compared to population size.

Rank Country Total 4 years luxury car sales data Population Number of people for every luxury car
1
Luxembourg
48,584
625,978
13
2
Belgium
370,812
11,589,623
31
3
Germany
2,599,049
83,783,942
32
4
Switzerland
252,578
8,654,622
34
5
Norway
148,588
5,421,241
36
6
Australia
681,990
25,499,884
37
7
UK
1,716,861
67,886,011
40
8
Austria
191,608
9,006,398
47
9
Sweden
210,308
10,099,265
48
10
Canada
714,877
37,742,154
53
11
Denmark
93,815
5,792,202
62
12
USA
5,175,833
331,002,651
64
13
New Zealand
71,041
4,822,233
68
14
Netherlands
251,073
17,134,872
68
15
Spain
544,099
46,754,778
86
16
Japan
1,378,969
126,476,461
92
17
Italy
65,4021
60,461,826
92
18
Ireland
52,692
4,937,786
94
19
Singapore
57,029
5,850,342
103
20
Israel
82,957
8,655,535
104
21
Portugal
96,775
10,196,709
105
22
France
596,088
65,273,511
110
23
Slovenia
18,685
2,078,938
111
24
Finland
47,855
5,540,720
116
25
United Arab Emirates
84,222
9,890,402
117
 

1. Luxembourg

Lit up road in Luxembourg at night 

Luxembourg ranks in first place as the world’s hotspot for luxury cars. With 48,584 luxury car sales and 625,978 people living in the country, it is estimated that there are 13 people for every luxury car.  With the country being crowned the richest in Europe only six years ago, perhaps this comes as no surprise.

 

2. Belgium

Town hall in Brussels, Belgium

In second position is Belgium, with 31 people for every luxury car that’s over twice the density of those in Luxembourg. Belgium has seen over 370,800 luxury cars sold between 2016 and 2020.

 

3. Germany

Skyscrapers surrounding town square in Germany 

With a population of 83,783,942, Germany has the largest population of the top ten countries. It’s unsurprising then that it also has the highest number of luxury car sales, with almost 2.6 million between 2016 and 2020. This is the equivalent to 32 people for every luxury car in the country.

 

4. Switzerland 

Skyline of town in Switezrland  

Switzerland ranks in fourth position with 34 people for every luxury car, of which there have been 252,578 in total sales over the four-year period.

 

5. Norway 

Boats in marina of Norwegian town 

With 148,588 luxury car sales in the four year period and a population of over 5.4 million, Norway ranks in fifth position with 36 people for every luxury car.

 

6. Australia 

Sydney Opera House lit up at night, Australia  

Our research shows that Australia is the most affordable country to buy a luxury car, so perhaps it’s no surprise that Australia ranks in our top ten countries with the highest density of luxe vehicles. The country is estimated to have 37 people for every luxury car on the road.

 

7. The UK

Double decker red bus driving over Westminster Bridge in London, UK 

In seventh spot is the United Kingdom - the second biggest country in the top ten with a population of 67,886,011. With over 1.7 million luxury cars being sold in the UK, there are thought to be 40 people for every luxury car.

 

8. Austria 

Traditional style homes facing a square with benches, Austria  

Austria ranks in eighth position with 191,608 total sales of luxury vehicles in the past four years. This country has a population of just over 9 million, and our research reveals there will be around 47 people for every luxe vehicle.

 

9. Sweden

Water feature in centre of town square in Sweden

Sweden ranks in ninth place, following closely behind Austria with 48 people per luxury car. Sweden has a population of almost 10.1 million and with over 210,000 sales of luxury cars, it ranks as one of the countries with the highest luxury car density in the world.

 

10. Canada 

Church in Canada overlooking town square with statue  

Finally, Canada rounds off the top ten countries with the highest luxury car density, with 53 people per luxury car. Canada has a population of over 37.7 million and luxury vehicle sales of 714,877 in the past four years.

 

Positions 26-59 of the countries with the highest luxury car density 

Ranking in positions 26-59 were some of the biggest countries in the world, including China and Russia. Unsurprisingly, with a population of over 1.4 billion, China had the 2nd highest number of luxury car sales with almost 3.3 million over the four-year period, and is beaten only by the USA with just over 5.17 million. However, as a result of its high population numbers, there are estimated to be around 436 people for every luxury car sold in China, ranking it in 42nd position overall. Russia ranks slightly higher in 39th position, with a population of almost 146 million and 482,737 luxury cars equalling 302 people for every luxury car.

Iraq ranked as the country with the smallest luxury car density of all the countries analysed. With total sales of luxury cars below 2,000 for the four year period and population of over 40 million, it is estimated that there are 21,441 people for every luxury car in the country.

Indonesia, Argentina, Brazil and Kazakhstan make up the five countries with the smallest luxury car densities, each with over 1,700 people for every luxury car.

Rank Country Total 4 years luxury car sales data Population Number of people for every luxury car
26
Bahrain
13,545
1,701,575
126
27
South Korea
3,815,12
51,269,185
134
28
Kuwait
30,765
4,270,571
139
29
Oman
29,801
5,106,626
171
30
Czech Republic
29,801
10,708,981
188
31
Qatar
15,042
2,881,053
192
32
Slovakia
28,022
5,459,642
195
33
Chile
86,555
19,116,201
221
34
Saudi Arabia
156,437
34,813,871
223
35
Croatia
18,275
4,105,267
225
36
Thailand
272,729
69,799,978
256
37
Hungary
36,299
9,660,351
266
38
Poland
138,017
3,784,6611
274
39
Russia
482,737
145,934,462
302
40
Mexico
345,178
128,932,753
374
41
Greece
27,710
10,423,054
376
42
China
3,298,984
1,439,323,776
436
43
Colombia
94,181
50,882,891
540
44
Vietnam
171,432
97,338,579
568
45
Romania
33,514
1,923,7691
574
46
Bulgaria
11,326
6,948,445
613
47
Turkey
132,765
84,339,067
635
48
Serbia
9,881
8,737,371
884
49
Lebanon
7,645
6,825,445
893
50
Ukraine
43,444
43,733,762
1007
 

The top 20 countries where it's most affordable to buy a luxury car

Australia tops the list of countries where it’s most affordable to buy a luxury car, with an average cost of £80,809. The average Australian annual salary is just over £32,000, which is the equivalent to 39.73% of the cost of a luxury car.

Meanwhile, it would take roughly 2.5 years of annual salary in both Australia and Denmark to afford a luxury car, with Denmark following closely behind Australia in second place. The average annual salary in Denmark (£31,306.20) is the equivalent to 39.46% of the cost of a luxury car in the country.

Switzerland, USA and Ireland make up the top five countries where it’s the most affordable to buy a luxury car, based on average salaries. Switzerland has the highest annual salary of all countries analysed, and with a luxury car costing only £160,344 on average, this works out at around 2.9 years’ worth of annual salary to buy a luxury vehicle. Salaries in the USA and Ireland are around £20,000 lower than in Switzerland. However, with luxury cars also costing around £70,000 less, the two countries rank in with similar affordability percentages (33.02% for the US and 28.57% for Ireland).

The UK ranks as the 9th most affordable country for buying a luxury vehicle, with a luxury car in the UK costing £110,407 on average. Compared to the average salary of £23,655, the annual salary is equal to 21.43% of the cost of a luxury car, meaning it would take around 4.7 years of a UK average salary to afford a luxury vehicle.

Rank Country Annual salary GBP (£) Average cost of luxury car GBP (£) Annual salary as % of luxury car cost How many years of annual salary it would take to buy a luxury car (assuming no other expenditure)
1
Australia
32,103.84
80,809
39.73
2.5
2
Denmark
31,306.2
79,339
39.46
2.5
3
Switzerland
54,536.28
160,344
34.01
2.9
4
USA
31,102.92
94,192
33.02
3
5
Ireland
26,041.8
91,155
28.57
3.5
6
Canada
25,180.92
90,678
27.77
3.6
7
United Arab Emirates
24,037.56
87,227
27.56
3.6
8
Luxembourg
37,332.84
118,940
26.42
3.2
9
UK
23,655
110,407
21.43
4.7
10
France
23,261.04
124,499
18.68
5.4
11
Germany
25,911.84
139,812
18.53
5.4
12
Norway
31,277.64
174,346
17.94
5.6
13
New Zealand
25,442.88
128,958
16.52
5.1
14
Netherlands
26,128.32
168,305
15.52
6.4
15
Belgium
21,121.8
145,800
14.49
6.9
16
Slovenia
11,470.44
88,713
12.93
7.7
17
Sweden
26,376.72
211,375
12.48
8
18
Czech Republic
11,075.04
92,054
12.03
8.3
19
Austria
20,518.08
171,334
11.98
8.4
20
Japan
23,967.84
214,008
11.2
8.9
 

The top 20 countries where it's least affordable to buy a luxury car 

White Tesla parked in showroom

As well as exploring the countries with the most luxury cars, we also wanted to find out how the cost of a luxury car differed in countries around the world. To find this out, we looked at the manufacturer’s suggested retail price of three luxury cars: BMW X7, Porsche 911 Turbo S and the Tesla Model S, by looking at each manufacturer’s site in different countries. We then calculated the average of these three price points in the countries where data was available, to reveal the average cost of a luxury car. This data was unavailable for 11 countries, so we analysed the 48 countries for which we had data.

Our research revealed that it was Vietnam where buying one of these luxury cars is least affordable, costing a whopping £524,620. With annual salaries in the country equalling only £3,924, this equates to just 0.75% of the cost of a luxury car.

Thailand, Colombia, Argentina and Belarus follow and make up the top five least affordable countries for buying a luxury car, all with average annual salaries under £5,000 and the cost of a luxury car costing up to £522,500. 

Rank Country Annual salary GBP (£) Average cost of luxury car GBP (£) Annual salary as % of luxury car cost How many years of annual salary it would take to buy a luxury car (assuming no other expenditure)
1
Vietnam
3,924.6
524,620
0.75
133.7
2
Thailand
4,918.68
522,500
0.94
106.2
3
Colombia
2,808.96
282,267
1
100.5
4
Argentina
3,564
319,276
1.12
89.6
5
Belarus
3,648.12
194,376
1.18
53.3
6
Ukraine
4,075.08
212,827
1.91
52.2
7
Chile
5,075.76
189,521
2.68
37.3
8
Bulgaria
5,720.64
199,135
2.87
34.8
9
Russia
5,256.24
169,950
3.09
32.3
10
Lebanon
9,074.28
261,727
3.47
28.8
11
China
9,261
256,960
3.60
27.7
12
Mexico
4,683.96
120,690
3.88
25.8
13
Jordan
5,096.64
127,653
3.99
25
14
Romania
5,922.48
146,736
4.04
24.8
15
Portugal
8,490.24
166,192
5.11
19.6
16
Singapore
35,669.76
526,958
6.77
14.8
17
Hungary
7,260.72
921,68
7.88
12.7
18
Bahrain
13,610.04
170,013
8.01
12.5
19
Saudi Arabia
15,027.72
187,050
8.03
12.4
20
Greece
7,438.68
89,432
8.32
12
 

Alex Kindred, car insurance expert at Confused.com, comments:

“Many people aspire to drive a luxury car one day - that is, if you’re not already lucky enough to be driving one!

“Often kitted out with top of the range technology and ultra-comfortable interiors these luxury vehicles can be very expensive to buy. As our research shows, the cost of a luxury car can also vary in affordability depending on where you live in the world.

“As well as being expensive to buy, these vehicles are also often costly to run, with the cost of maintaining such cars also being higher than your average vehicle. It’s important to keep this in mind when considering buying a luxury vehicle and remember to compare car insurance quotes, and other maintenance costs to ensure you’re getting the best deal possible.”

 

Methodology