How we work

We explain who we are, and how we make our comparison services free


Thanks for visiting - the UK's first comparison site. Want to know a little more about who we are and how we work? Keep reading...

How does make money?

Our website makes it easy for you to compare a wide variety of insurance types and financial services, all from a range of trusted providers. If you decide to buy through us, we get a small fee from one of these providers. The most important point to note is that we don't make money at your expense. Comparing with us costs you nothing!

You won't pay more

Rest assured, you won't pay more for buying car or home insurance through The prices we quote are the same as if you went to the company directly.

Can I buy over the telephone?

By nature, we're an online comparison service. However, if you use to compare quotes and then decide to buy over the phone instead, please remember to use the reference number we give you. That way you won't have to repeat your details and we get credit for the sale. This helps us stay in business so you can get cheaper insurance next year!

Which services does compare? covers a wide range of insurance types and financial services, including car insurance, car finance, home insurance, van insurance, travel insurance, pet insurance, life insurance, gas and electricity, loans, and much more. You can see everything we compare here.

Which brands does compare?

With insurance, we show you quotes from providers we have commercial agreements with. With such a wide range of trusted household names on our panel for car insurance, van insurance, home insurance and more, you can be confident that we'll help you find a great deal. You can see the list of the brands we currently compare here.

If you're looking for a money product or service, such as income protection or life insurance, we'll show you a list of providers who we maintain commercial relationships with. However, we don't have a commercial partnership with every provider in the market. So, we'll also show you as much of the rest as we can.

Which year did start?

Before, drivers had to get their car insurance through high-street brokers, broker websites or directly through an insurer's website. If you wanted to compare deals, it meant hours filling in forms just to get a few quotes. But then along came!

Our journey started in 2002 when we became the first online car insurance comparison website, helping customers save both time and money. Home insurance followed in 2005. And today, we're the site of choice for millions of online shoppers looking for all kinds of insurance types and financial services.

Who owns is part of the Admiral Group, which owns a number of well-known insurance companies such as Admiral, and Diamond. However, we're a completely separate business, and pride ourselves on impartiality and independence. That means we don't favour Admiral's services, and we don't promote any Admiral Group insurance brand over its competitors.

What do we do with your personal details?

All personal information is held in the strictest confidence. We use industry-standard technology to ensure that all personal information is encrypted before transmission. After signing into, the closed padlock icon demonstrates that you're in a secure area of our site. Our robust security policies safeguard your privacy from unauthorised access and improper use, and we continue to implement ever-more secure technology as it becomes available.

Company information is a trading name of Limited, registered in England and Wales Reg No. 03857130 at Floor 3, Greyfriars House, Greyfriars Road, Cardiff, CF10 3AL. Inspop Limited is owned by Admiral Group Plc and we are authorised and regulated by the Financial Conduct Authority (firm reference no. 310635). about us

About us

All the info you need - from our history to careers, and how we operate. complaints guide

We're committed to providing the best possible service. If we don't meet your expectations here's how we'll handle your complaint. 

Read our complaints guide

See everything we compare

Find deals on a range of travel & financial services, from car hire to loans. contact us team

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