How we work

We explain who we are, and how we make our comparison services free

Hello!

Thanks for visiting Confused.com - the UK's first comparison site. Want to know a little more about who we are and how we work? Keep reading...

How does Confused.com make money?

Confused.com is free to use. You'll never pay a penny more than you should for buying insurance through our service.

If you decide to buy a policy through us, the insurance company pays us a flat fee for getting them your business. The insurer pays this after you've bought a policy, so it never has an impact on how much you pay for your insurance. It's basically their cost to advertise with us.

Whether you decide to buy or not, using Confused.com costs you nothing!

What's more, we have agreements in place with our insurers that are designed to look out for you. Our agreements make sure that the price you see on Confused.com is at least as good as what you'd see by going to the insurer.

Does the acquisition fee hike up the cost of insurance?

No. Insurers set their prices based on the risk of you making claim and you won’t get a cheaper price by going to them direct. However, like any business, insurers have to cover a range of running costs, such as marketing. We charge insurers a flat fee if you take out insurance through us. Insurers factor this fee into their running costs. And they use comparison websites like ours to reach new customers as they only pay when they successfully get a new customer. So they spend less money on marketing, which helps to keep the cost of insurance low and competitive.

Can I buy over the telephone?

By nature, we're an online comparison service. However, if you use Confused.com to compare quotes and then decide to buy over the phone instead, please remember to use the reference number we give you. That way you won't have to repeat your details and we get credit for the sale. This helps us stay in business so you can get cheaper insurance next year!

Which services does Confused.com compare?

Confused.com covers a wide range of insurance types and financial services, including car insurance, car finance, home insurance, van insurance, travel insurance, pet insurance, life insurance, gas and electricity, loans, and much more. You can see everything we compare here.

Which brands does Confused.com compare?

With insurance, we show you quotes from providers we have commercial agreements with. With such a wide range of trusted household names on our panel for car insurance, van insurance, home insurance and more, you can be confident that we'll help you find a great deal. You can see the list of the brands we currently compare here.

If you're looking for a money product or service, such as income protection or life insurance, we'll show you a list of providers who we maintain commercial relationships with. However, we don't have a commercial partnership with every provider in the market. So, we'll also show you as much of the rest as we can.

Which year did Confused.com start?

Before Confused.com, drivers had to get their car insurance through high-street brokers, broker websites or directly through an insurer's website. If you wanted to compare deals, it meant hours filling in forms just to get a few quotes. But then along came Confused.com!

Our journey started in 2002 when we became the first online car insurance comparison website, helping customers save both time and money. Home insurance followed in 2005. And today, we're the site of choice for millions of online shoppers looking for all kinds of insurance types and financial services.

Who owns Confused.com?

Confused.com is part of the Admiral Group, which owns a number of well-known insurance companies such as Admiral, Elephant.co.uk and Diamond. However, we're a completely separate business, and pride ourselves on impartiality and independence. That means we don't favour Admiral's services, and we don't promote any Admiral Group insurance brand over its competitors.

What do we do with your personal details?

All personal information is held in the strictest confidence. We use industry-standard technology to ensure that all personal information is encrypted before transmission. After signing into Confused.com, the closed padlock icon demonstrates that you're in a secure area of our site. Our robust security policies safeguard your privacy from unauthorised access and improper use, and we continue to implement ever-more secure technology as it becomes available.

Company information

Confused.com is a trading name of Inspop.com Limited, registered in England and Wales Reg No. 03857130 at Floor 3, Greyfriars House, Greyfriars Road, Cardiff, CF10 3AL. Inspop Limited is owned by Admiral Group Plc and we are authorised and regulated by the Financial Conduct Authority (firm reference no. 310635).

Confused.com about us

About us

All the info you need - from our history to careers, and how we operate.

Confused.com complaints guide

We're committed to providing the best possible service. If we don't meet your expectations here's how we'll handle your complaint. 

Read our complaints guide

See everything we compare

Find deals on a range of travel & financial services, from car hire to loans.

Confused.com contact us team

Contact us

Got a question or want to give us feedback? Get in touch!
Careers on blue lozenge

PR team

Got a press query? Contact our press team.