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About us

Insurance is what we know. Insurance is what we're good at.

The first price comparison site was the first price comparison website in the UK. We compare a wide range of trusted household names for car insurance; home insurance; gas, electricity and other utilities for your home; holidays and travel insurance; pet insurance; caravan insurance; and money products such as credit cards, savings and life insurance. You can be confident we’ll help you find a great deal. The quotes we find for you are not estimates – the price you see will be the price you pay, guaranteed.

A history of

Before came along, drivers had to obtain their car insurance through high street brokers, broker websites or directly through an insurer’s website. If you wanted to compare deals, it meant hours filling in forms just to retrieve quotes.

When did start?

In 2002, launched the first online car insurance price comparison website, and in doing so spawned a market revolution. flourished because it simplified the process of finding people great car insurance quotes.

Home insurance followed in 2005, and today is the comparison site of choice for millions of online shoppers looking for all kinds of insurance - including car, home, travel, life, motorbike, van, pet and caravan to name just a few. is also the place to find cheaper gas and electricity and great deals on a whole range of financial services, from credit cards to bank accounts and personal loans.

How makes money

We get paid by the service provider every time you buy through It costs you nothing. You won’t pay more for buying through – the prices we quote are the same as if you went to the insurance company direct. If you use but then decide to buy over the phone instead of online, please remember to use the reference number we provide you. That way you won’t have to repeat your details and we get credit for the sale, which helps us stay in business so you can get cheaper insurance next year.

Our advertsBRIAN the robot

The first television advert was developed in 2006, four years after was launched. Since then, the price comparison market has developed considerably and, over the years,'s advertising team has worked on a number of projects to keep the brand at the front of your minds!

Some people like them, some people hate them, make up your mind by having a peek at our adverts here.

How we operate

If you want to know more about how we operate here at, you can find out on the pages at the links below.

The Admiral Group is part of the Admiral Group. However, we are a completely separate business and pride ourselves on impartiality and independence. That means we do not favour Admiral products. All our quotes are ordered according to price, not affiliation.

The Admiral Group is now an international business that has expanded outside of the UK into foreign markets. Some of the groups brands include:

Contact us

Got a question about your account? Contact our customer support team directly.

Contact us

Contact our media team

Got a press query or want more info? Contact our media team.

laptop with contact our media team on screen complaints guide

We're committed to providing the best possible service. If we don't meet your expectations here's how we'll handle your complaint.

Read our complaints guide


If you haven't found the answers then try our FAQs. From using our site to getting car insurance, these are our most common questions.

General FAQ


Get a FREE BRIAN toy when you buy car insurance (T&Cs apply).

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