We’ve all done it. You’re scrolling through your feed, and up pops a video of someone swearing by cold plunges, a new supplement or a quick-fix diet tip. Before you know it, you’re wondering: should I try that?
If you've felt that pull, you're not alone. Lots of us are spending serious money (sometimes close to £100* a time) on the latest wellness trends. But are they really helping our health, or just adding to the cost of living?
And could any of them actually go as far as saving you money on something like life insurance? Let's find out.
*Survey of 1000 UK adults who use social media conducted by OnePoll on behalf of confused.com between 11th to 13th June 2025.
A closer look at 2025's viral health trends
Here’s a look at some of the biggest health trends people are trying right now, and what they actually deliver.
Vitamins
Supplements are one of those trends that never really go away, and for some people, they can make a real difference. Around 1 in 3* people who have tried them say they’ve noticed a boost to their wellbeing.
Whether it’s topping up vitamin D through the darker months or adding something specific your body needs, they clearly have their place. If you're unsure what you need, checking in with a health professional can make sure you've not wasting money on bottles that just gather dust.
Meditation
No gadgets or pricey memberships - meditation is about as low-maintenance as it gets. And it seems to work: nearly 1 in 4* people say it’s genuinely improved their wellbeing. Sometimes the simplest habits are the ones that stick and in this case, all you really need is a few minutes of quiet.
Ice baths
They look dramatic on TikTok, and some swear by them for recovery or mood boosts. But the numbers are cooler than the trend: only 8%* of people who try them report any long-term wellbeing benefits. So if you’d rather stick to a hot shower, you’re probably not missing out.
Weight loss fads
Few areas of wellness are more crowded (or confusing) than weight loss. From ‘miracle’ supplements to crash-diet challenges, the internet is full of quick fixes. The reality? Just 18%* of people say following these trends have made a difference to their health. That suggests most don't deliver what they promise.
If you're aiming to lose weight, balanced meals and exercise you actually enjoy are likely going to be more effective in the long run.
Choosing wellness products online: how to avoid the gimmicks
Not every wellness trend is as shiny as it looks on screen. In fact, nearly 1 in 5* Brits admit regretting money spent on health products they were tempted into buying.
It’s easy to see why. Over half of nutrition videos on TikTok are made by non-experts, which means a lot of what you see is more clever marketing than solid science.
So before you click ‘add to basket’ ask yourself:
- Is this backed by solid evidence, or just a persuasive ad?
- Could I achieve a similar benefit with a simple, free habit instead?
- Will this genuinely add value to my life, or is it just a fleeting fad?
A little healthy scepticism can go a long way - saving you money, time and the frustration of feeling misled.
How simple health habits can lower your life insurance costs
You’ve probably already guessed it: while some trends can give you a quick boost, nothing beats the basics. In the long run, these simple habits will do far more for your health than most quick fixes:
- Eating a balanced diet
- Getting regular movement
- Prioritising good sleep
- Steering clear of smoking
So, back to our big question: can wellness trends save you money on life insurance?
The answer: partly. Picking up a new habit, like meditation or tweaking your diet, can support a healthier lifestyle that insurers value.
But they look at things like diet, exercise and smoking when setting your insurance price. So at the end of the day, it's the consistent, foundational habits that really make the difference. Those are the ones more likely to bring down your life insurance costs.
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