Why going carbon neutral is important

flooded house and car and fallen tree

Why going carbon neutral is important

It's no secret that we're living through a climate emergency. Our global carbon emissions are heating up the earth. This causes rising sea levels, reduced rainfall and increased heatwaves.

We're already seeing the widespread impact of climate change. Increased flooding, coral reefs being lost, dangerous wildfires and droughts to name a few.

And without action, we're on track to see entire regions of the planet become uninhabitable within decades.

We have a shared responsibility for our planet and for our own survival. And reducing our carbon footprint is essential if we want to limit the damage.

Measuring Confused.com's carbon footprint

pie chart pie chart

Measuring Confused.com's carbon footprint

First we need to figure out how much carbon we produce. We split this into two phases.

Phase 1 is the Confused.com office, its facilities and business travel. This is what we're calling our 'operational footprint'.

Phase 2 covers our staff. And we're not only talking about their commutes, or what they do during office hours. We're looking at the whole carbon output of our staff.

Here's how we worked out our operational footprint:

  • We gathered internal data about our facilities and transport use in 2019.
  • We assessed our Scope 1,2 and 3 emissions as outline by the Greenhouse Gas (GHG) protocol
  • We used DEFRA's conversion factors to calculate our emissions.
  • This is an ongoing process - we're still working out our Scope 3 emissions.

Based on this historical data, we estimated our operational emissions. We're working on calculating our actual CO2 equivalent (CO2e) output, but in the meantime we've decided to offset an estimate for the next three years' worth of emissions.

Confused.com's estimated operational emissions for 2020-2022 is 933 tonnes of CO2e. For context, this is the same as burning up 2,160 barrels of oil.

Phase 1: Confused.com offices and facilities

planet earth

Phase 1: Confused.com offices and facilities

Travel took up a large part of our operating emissions. Confused.com is one of a family of comparison platforms across the world - known as Penguin Portals. With this comes the need to share knowledge and people, so there is some international travel when restrictions allow.

This formed the lion's share of our emissions. Even a single round-trip flight can give off several tonnes of CO2e.

In response, we've ramped up our use of video calling. This way we can keep in touch with our international colleagues and massively reduce our carbon output.

Purchased electricity and aircon are the next largest for emissions. We've committed to using energy providers that offer 100% renewable energy to reduce this even further.

Phase 2: Confused.com employees

Arro logo avoid reduce replace offset

Phase 2: Confused.com employees

We want every member of Confused.com to be as carbon neutral as the business. To do this, we've created an initiative called ARRO: Avoid, Reduce, Replace and Offset.

This encourages everyone to make conscious decisions that reduce their carbon output. And where this isn't possible, we'll aim to offset this.

This is still a work in progress. We're calculating the emissions of everyone using the WWF Carbon Footprint calculator. In 2020, around 60% of our staff joined us in sharing their carbon footprint, totalling 1,728 tonnes.

All those who took part also obtained a Greenmark - an icon added to their email signature to showcase their work in helping us on the road to net zero.

Offsetting our emissions

Illustrated wind turbines with the Gold Standard logo.

Offsetting our emissions

Previously, we've offset our emissions with United Purpose and Forest Carbon in order to increase biodiversity and improve the lives of local communities around the world.

For 2020's emissions, we chose a Gold Standard wind power project in Rajasthan, India, to offset our emissions. This clean energy project can power 10,500 homes a year with zero emissions. .

At the end of 2021, we'll look for a new partner to work with for our offsetting, enabling us to contribute to a diverse range of sustainability projects.

Other initiatives

Terra Carta logo

Other initiatives

We're proud of the work that we're doing, and we want to ensure that we're doing our best to do right by our planet. We've signed up to the Terra Carta - a series of principles that steer business decisions to be more in sync with the natural world.

What's next?

person holding a lightbulb with a plant inside

What's next?

There's much more work for us to do. By 2030, all new cars on the road will be electric. Sustainable energy suppliers are on the up. The world is waking up to the fact that we're all in the same storm. And we need to play our part to help this change.

We're working to ensure our partners are as passionate as us about their carbon footprint. This includes our suppliers and insurance partners.