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Our cookie policy

At we use cookies to remember you when you return to our site, and to measure the effectiveness of our marketing campaigns and our website.

What are cookies?

Cookies are tiny text files stored on your computer when you visit certain web pages.

A cookie is sent to your computer the first time you visit a site. The next time you visit that site, your computer recognises it and tells the website you've returned. The site then 'knows' that you have been there before.

Cookies aren't programs and they can't harm your computer. Typically, they only contain two pieces of information: a site name and unique user ID. You can read them using the Notebook program on your own computer.  

What do cookies actually do?

Cookies make the interaction between users and websites smoother.

Websites use cookies mainly because they make the browsing experience more efficient. Without cookies, it would be very difficult for a website to allow a visitor to fill up a shopping cart or to remember your preferences or registration details for a future visits.

Websites also use cookies to collect demographic information about their users, understand their users' web surfing habits and which products or services they are interested in. 

Cookies on

At we use cookies to remember you when you return to our site, and to measure the effectiveness of our marketing campaigns and our website.

You can use without enabling cookies, but as some of our cookies enable the website to work better you might find that you have problems logging in and using the site if you disable cookies. You also won't be able to see some of our content.

Our cookies don't store sensitive or personally identifiable information such as your name, address or credit card details: they simply hold the 'key' that, once you're signed in, is associated with this information. We do use encrypted information gathered from them to help improve your experience of the site. For example, they help us to identify and resolve errors, or to determine relevant related content to show you when you're researching on the site.

Below is a list of the main cookies we use, and what we use them for.

Essential cookies

These are cookies that are enabled for all our customers to ensure that our website works properly.

Cookie name


Cookie purpose


ASP.NET_SessionId, ASPXAUTH, FedAuth, FedAuth1



These cookie allows our web servers to respond to your actions on the website such as logging in or running a car insurance quote. The website wouldn't work for you without them.






This cookie allows us to remember your preferences. For example, saving you the trouble of typing in your username every time you access the site.



Google Analytics (_utma  _utmb  _utmc  _utmz_utmv)





These cookie allows us to collect anonymous information about how visitors are using our website including where they drop-off and which device/browser they came from.



Google Analytics (Demographics and Interest Reporting)



This cookie allows us to use anonymous data from Google's interest based advertising or third party audience data, including demographic information about our visitors including gender, age group and interests.






This cookie allows us to offer help to customers that are unsure how to get a quote and provide support through online chat.



Pluck cookies (AT, Sitelife host, anonId)



We use this to allow you interact with, and comment on, our published content.



Maxymiser (mmcore.pd, mmcore.srv, mmcore.tst)


Visual Website Optimiser (_vis)




These cookies allow us to serve and test different versions of web pages to different users and tracks user behaviours from these tests.







These cookies are used by our customer support team to help customers through the different product quote processes.


Google Adwords, Bing Ads, TradeDoubler, Double-click, eDialog, OMG, AffliateWindow, VE Interactive,



These third party cookies show us how you found our website and which website you came from. This helps us know which of our online marketing channels is most effective. They also allow us to reward some external websites for directing you to us.







These cookies allow us to see that two separate visits to were made by the same person.



Non-essential cookies

We use these cookies for online marketing purposes, the website works without them but we can’t improve our online marketing effectiveness without them. These cookies can be disabled if you don't want to use them.

Cookie name

Cookie purpose


These third party cookies let us serve personalised adverts to you when you’re browsing other websites e.g. reminding you of your car insurance quote prices.

Adwords Remarketing

These third party cookies let us serve personalised adverts to you when you're browsing other websites e.g. reminding you to return to complete your quote. social and 'share' tools

If you 'share' content with friends through social networks – such as Facebook and Twitter - you may be sent cookies from these websites. We don't control the setting of these cookies, so we suggest you check the third party websites for more information about their cookies and how to manage them.

If you don't want to use Cookies

You can use without enabling cookies, but you might find that you have problems logging in and using the site, as some of our cookies enable the website to work better.

If you'd prefer to restrict, block or delete cookies from, or any other website, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser (or your mobile phone's handset manual) to learn how to change your cookie preferences.

Further information

If you'd like to learn more about cookies in general and how to manage them, visit

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Contact us

Got a question about your account? Contact our customer support team directly.

Contact us

Contact our media team

Got a press query or want more info? Contact our media team.

laptop with contact our media team on screen complaints guide

We're committed to providing the best possible service. If we don't meet your expectations here's how we'll handle your complaint.

Read our complaints guide


If you haven't found the answers then try our FAQs. From using our site to getting car insurance, these are our most common questions.

General FAQ

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