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I'm Confused.com about the Oxford Circus octopus

When a lorry carrying a giant plastic octopus broke down in the middle of London's Oxford Circus during morning rush hour, Britain was Confused.com.

Yes, this is an actual thing that happened:

Naturally the British public reacted as the British public do best - with really bad jokes:

But surely this traffic 'squidlock' was all just a PR stunt?

Well it is for a campaign, as Betfair said when it held up its tenticles as owners of the octopus:

But they say the breakdown was genuine:

And then the excitement was over, but at least it kept us octopied:

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