press room welcomes two new Herbert toys to the family

Leading price comparison site celebrates new toy launch with sponsorship of ITV’s popular show Ninja Warrior UK

Posted on 18 Dec 2015 is now offering its loyal customers the chance to choose between two new free toys, Miss Herbert and Stunt Herbert, when they take out selected products through the leading price comparison site.

Following the overwhelming success of its free BRIAN the Robot toy - which launched in February - took the decision to not only expand its collectable family of toys, but to give customers even more opportunities to claim them.

Customers who take out car, home, life, van, motorbike or pet insurance or a credit card through from December 30th 2015 can choose between one of the three collectable toys: BRIAN, Miss Herbert and Stunt Herbert.

The Herberts were first seen coming to the aid of BRIAN when he was captured by metal scrapyard dealers last Christmas and have been by BRIAN’s side ever since. And due to popular demand have now launched two new toys, Miss Herbert and Stunt Herbert.

The new pull-and-go toys are designed to encapsulate the characters’ personalities. Miss Herbert is sweet, sparkly and as hard as nails. Her toy comes with a set of stickers and an activity wheel that helps you decide what games to play with her. Stunt Herbert is the hardest, most daring and most reckless of the Herberts, and his bobble-headed toy comes with a fun target game.

To support the launch of the two Herberts toys, have unveiled a new 30” advert, in which Stunt Herbert and Miss Herbert’s sibling rivalry is revealed as they compete to show off their toys.

In addition to the advert, the Herberts are proudly sponsoring the second series of ITV’s popular show Ninja Warrior UK. The show starts in January and features contestants trying to battle their way through one of the world’s toughest obstacle courses in the hope of being crowned the ultimate Ninja Warrior.

Each episode will feature a series of different idents starring Miss Herbert and Stunt Herbert as their sibling rivalry boils over. These idents range from five to 15 seconds in length and feature Miss and Stunt attempting to outdo each other as they try to capture the audience’s attention.

To further support the toy launch, are bringing social media to the fore in their new fully-integrated advertising campaign. Consumers will be able to get involved and pick a team: Team Miss, Team Stunt or Team BRIAN via’s social channels.

The toys have been developed in partnership with ATOM Marketing, a leading promotional marketing agency

Fiona Creedon, Head of Advertising at, said:

“Since the launch of our BRIAN the robot toy we’ve seen his popularity soar and felt it was time to expand his family. The Herberts were introduced last Christmas and since then we’ve seen people’s affections grow for these loveable robots.

“We are delighted to celebrate the launch of our new Herbert toys with the sponsorship of Ninja Warrior UK. It’s the perfect way for our customers to get to know Stunt Herbert and Miss Herbert and see their rivalry unfold. Are you #TeamStunt or #TeamMiss?


About ATOM Marketing: ATOM is a promotional marketing agency specialising in creating and managing campaigns for some of the UK and Europe’s biggest brands.

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Launched in 2002, was the UK's first price comparison site for car insurance and is one of the UK’s biggest and most popular price comparison services, generating over one million quotes per month. It has expanded its range of comparison products over the last couple of years to include small van insurance, motorcycle insurance, car buying and selling, and car finance, as well as a number of tools designed to save drivers money on motoring. is not a supplier, insurance company or broker. It provides an objective and unbiased comparison service. By using cutting-edge technology, it has developed a series of intelligent web-based solutions that evaluate a number of risk factors to help customers with their decision-making, subsequently finding them great deals on a wide-range of insurance products, financial services, utilities and more.’s service is based on the most up-to-date information provided by UK suppliers and industry regulators. is owned by the Admiral Group plc. Admiral listed on the London Stock Exchange in September 2004. is regulated by the Financial Conduct Authority.

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