This Sunday, 1st December, will see Confused.com launch the first in a series of Christmas themed adverts, featuring new brand icon BRIAN the Robot.
In the new series of adverts, BRIAN is seen to be ‘keeping it real’ by celebrating Christmas the same way as millions of Brits do up and down the country – at an office Christmas party.
With traditional fairytale ads swarming our screens this festive season, Confused.com is providing viewers with a witty alternative to lighten up their Christmas TV viewing.
The series of adverts captures the annual rituals of the office Christmas party, from cheeky moments on the photocopier to the obligatory Secret Santa gift exchange. However, BRIAN, an office Christmas party first-timer, while keen to get in the Christmas spirit struggles to fully grasp some of our festive traditions.
Upon receiving his Secret Santa gift - a pair of socks with cars embroidered on them - BRIAN looks bemused, wondering how his wheels will allow him to wear his new gift. BRIAN encounters another awkward moment at the photocopier, where he innocently stumbles upon a colleague ‘taking a seat’ on the piece of office equipment.
This suite of 10 second adverts have been created to allow the public to share BRIAN’s first Christmas with him, and will air throughout December as Christmas-party season is in full swing. The different situations that BRIAN finds himself in at his first office Christmas party are undoubtedly moments that many party-goers have encountered at some point over the years, and will resonate with many a jaded office-worker.
Joby Russell, Marketing Director at Confused.com, says:
“At this time of year, our TV screens are flooded with festive-themed adverts, talking about the magic and wonder of Christmas. However, we wanted to give our customers something different, a little bit of light-hearted humour to help enjoy the holidays – and what better way to do so than watching BRIAN the Robot enjoy his first office Christmas party!”
The new Confused.com advertising campaign encompasses an integrated strategy across all channels, including social and digital elements. These include pages on Facebook, Twitter and YouTube, as well as Instagram, and Google+. BRIAN also has his own hashtag – #BriantheRobot–, which encourages viewers to talk about BRIAN on Twitter, where he has his own feed @BRIANtheRobot.
The advertising campaign has been created with Publicis London, which helped develop Confused.com’s new brand model. Confused.com also worked with Thompson Brand Partner’, Ogilvy PR and PHD to support them on the rebrand.
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Launched in 2002, Confused.com was the UK's first price comparison site for car insurance and is one of the UK’s biggest and most popular price comparison services, generating over one million quotes per month. It has expanded its range of comparison products over the last couple of years to include small van insurance, motorcycle insurance, car buying and selling, and car finance, as well as a number of tools designed to save drivers money on motoring.
Confused.com is not a supplier, insurance company or broker. It provides an objective and unbiased comparison service. By using cutting-edge technology, it has developed a series of intelligent web-based solutions that evaluate a number of risk factors to help customers with their decision-making, subsequently finding them great deals on a wide-range of insurance products, financial services, utilities and more. Confused.com’s service is based on the most up-to-date information provided by UK suppliers and industry regulators.
Confused.com is owned by the Admiral Group plc. Admiral listed on the London Stock Exchange in September 2004. Confused.com is regulated by the Financial Conduct Authority.