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BRIAN's first office Christmas party

- New Christmas adverts launch, adding some humorous sparkle to the festive season -

Posted on 28 Nov 2013

This Sunday, 1st December, will see launch the first in a series of Christmas themed adverts, featuring new brand icon BRIAN the Robot.

In the new series of adverts, BRIAN is seen to be ‘keeping it real’ by celebrating Christmas the same way as millions of Brits do up and down the country – at an office Christmas party.

With traditional fairytale ads swarming our screens this festive season, is providing viewers with a witty alternative to lighten up their Christmas TV viewing. 

The series of adverts captures the annual rituals of the office Christmas party, from cheeky moments on the photocopier to the obligatory Secret Santa gift exchange. However, BRIAN, an office Christmas party first-timer, while keen to get in the Christmas spirit struggles to fully grasp some of our festive traditions.

Upon receiving his Secret Santa gift - a pair of socks with cars embroidered on them - BRIAN looks bemused, wondering how his wheels will allow him to wear his new gift. BRIAN encounters another awkward moment at the photocopier, where he innocently stumbles upon a colleague ‘taking a seat’ on the piece of office equipment.

This suite of 10 second adverts have been created to allow the public to share BRIAN’s first Christmas with him, and will air throughout December as Christmas-party season is in full swing. The different situations that BRIAN finds himself in at his first office Christmas party are undoubtedly moments that many party-goers have encountered at some point over the years, and will resonate with many a jaded office-worker.

Joby Russell, Marketing Director at, says:

“At this time of year, our TV screens are flooded with festive-themed adverts, talking about the magic and wonder of Christmas. However, we wanted to give our customers something different, a little bit of light-hearted humour to help enjoy the holidays – and what better way to do so than watching BRIAN the Robot enjoy his first office Christmas party!”

The new advertising campaign encompasses an integrated strategy across all channels, including social and digital elements. These include pages on Facebook, Twitter and YouTube, as well as Instagram, and Google+. BRIAN also has his own hashtag – #BriantheRobot–, which encourages viewers to talk about BRIAN on Twitter, where he has his own feed @BRIANtheRobot.

The advertising campaign has been created with Publicis London, which helped develop’s new brand model. also worked with Thompson Brand Partner’, Ogilvy PR and PHD to support them on the rebrand.


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