The first Confused.com television advert was developed in 2006. Since then Confused.com's advertising team has worked on a number of projects to keep the Confused.com brand at the front of your minds.
2013 - BRIAN the robot
He's the fastest insurance comparison robot in the world!
Meet BRIAN the robot. He's on a mission to save the British public as many pounds as possible.
After being built by the experts at Confused.com HQ, BRIAN’s now out in the real world. He's an expert at all things insurance, but the rest of the world is still to be discovered by our inquisitive - sometimes awkward - little robot.
Watch BRIAN's TV adverts below or find out more about BRIAN.
View more from BRIAN here.
2010 - Cara
Cara first aired on 7 November 2010, during an XFactor ad break where she was joined by a backing choir of animated Confused.com customers. She's been the face of Confused.com since then and lately has been joined by her friends Alan and Bertha. Cara is now enjoying a well-earned retirement.
2010 - Regret
In this campaign, consumers were confronted with luxury items they could have afforded if they had bought insurance at Confused.com. A couple watch a pair of jeans parade before their bed, a railway station announcer is distracted by a guitar playing by itself, and a woman who wanted tennis lessons is chased by a ball. Watch the jeans advert here.
2009 - Confucious
Confused.com introduced a character named after the Chinese philosopher Confucius, to act as a brand mascot. Confucius guided customers as they searched for cheaper insurance on the Confused.com website and offered philosophical insights into saving money with Confused.com. Watch a Confucius ad here.
2008 - Testimonials
The testimonial-style adverts features real customers who agreed to give their opinions on our service. The testimonial series showcases customers’ experiences of the revamped Confused.com website, and highlights new features of the site such as the brands available and the savings on offer. Watch a testimonial ad here.
2007 - Cardboard cutouts
Confused.com’s first series of adverts launched with actors explaining how Confused.com can save you money. Which - of course - featured those infamous cardboard cutouts.
2006 - Our first TV campaign
Watch our very first foray into television ads.