Lucinda O'Brien

Senior Content Editor |

“I am very passionate about finding the best deals so everyone can make the most of their money. In recent years, the cost of living crisis has impacted us all, so there’s never been a more important time to showcase our best products in the market. At, our aim has always been to help people make confident financial decisions, and I’m proud to be part of a team that always puts our customers first.” logo

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Lucinda O'Brien Senior Content Editor at

Lucinda’s background and expertise


Since joining, Lucinda’s personal finance insights have been regularly featured in the media. She has carved out a niche in savings and she’s always the first to test a money saving challenge. Plus, Lucinda is on hand to comment on the latest savings rates and highlight the top products in the market.

Her career started as a freelance journalist for Yahoo, before she ventured into magazines and worked as an editor for various B2B magazines in the education sector. She then moved into branded content for Reach plc and worked regularly with the government, NatWest and Admiral.


  • Easy access savings accounts
  • Fixed-rate bonds
  • Notice savings accounts
  • ISAs
  • Money saving tips


  • Magazine Journalism MA, Cardiff University
  • English Literature BA Hons, Swansea University

Lucinda's recent coverage:

About is a leading financial comparison website based in the United Kingdom. Established with the mission to empower individuals and businesses to make smarter financial choices, simplifies the process of managing personal finances. The intuitive platform offers a wide range of tools and resources, allowing users to compare banking, credit cards, loans, mortgages, insurance, investments, and utilities. 

With a commitment to unbiased and transparent information, provides accurate and up-to-date market analysis to help users find the best deals. The platform delivers exceptional customer service through user-friendly tools, educational content, and personalised assistance, ensuring a seamless experience for individuals and businesses seeking to achieve their financial goals.

Established: 2008


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