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The most popular supercars in the world

Supercars are street-legal, high-performance sports cars that look amazing and feel fantastic to drive. These cars are often seen littering social media posts and appearing in high-budget films.

Supercars certainly don’t come cheap, and car insurance for high performance models can be considerably more expensive. Most insurers consider supercars as non-standard vehicles and automatically classify them as higher risk. But what are the most popular supercars that you can buy today?

A supercar driving through the scenic mountains

 

The most popular supercars

Report showing the top 3 most popular supercars

By analysing global Google search data over the last 12 months, the most-searched-for supercars makes and models have been revealed.

1. Audi R8 - 22,530,000 annual Google searches

The most searched supercar on the list is the Audi R8 that saw over 22.5 million searches in the last year. First introduced in 2006, the Audi R8 shows off Audi's trademark Quattro permanent all-wheel-drive system.

2. Lamborghini Urus - 20,060,000 annual Google searches

The second most searched supercar is the Lamborghini Urus that saw over 20 million searches during the last 12 months. Powered by a 4.0-litre twin-turbo V8 engine, the Urus effortlessly merges the heart and soul of a supercar with the practicality of an SUV. In fact, it’s considered to be the first Super Sport Utility Vehicle in the world.

3. BMW i8 - 18,430,000 annual Google searches

BMW’s i8 hits the third spot for most searched supercar on Google, seeing just shy of 18.5 million searches on Google this last year. One of the top-selling hybrid supercars, the i8 accelerates from 0 to 62 mph in 4.4 seconds with a top speed of 155 mph.

Rank Model Annual Google searches
1
Audi R8
22,530,000
2
Lamborghini Urus
20,060,000
3
BMW i8
18,430,000
4
Toyota Supra
17,260,000
5
Ford Mustang
16,650,000
6
Nissan GTR
15,540,000
7
Porsche 911
15,480,000
8
Lamborghini Aventador
11,555,000
9
Bugatti Chiron
10,981,000
10
Lamborghini Huracan
8,403,000
11
Tesla Roadster
8,384,000
12
Nissan 350Z
7,315,000
13
BMW M8
7,092,000
14
Bugatti Veyron
6,446,000
15
McLaren 720S
6,423,000
16
Jaguar F Type
6,269,000
17
Chevrolet Camaro
6,200,000
18
Ford GT
5,718,000
19
Ferrari Roma
5,395,000
20
McLaren P1
5,290,000
 

The most popular supercar makes

Report showing the top 3 most popular supercar makes

1. Lamborghini - 58,155,700 annual Google searches

Lamborghini is by far the most searched for supercar brand. With over 58 million searches in the last year, Lamborghini saw over 30 million more searches than the next brand on this list.

The Italian car brand is known for releasing some of the most luxurious supercars on the market. Luxurious can also often mean that there are heavy price tags included too.

2. BMW - 26,753,000 annual Google searches

The runner-up spot for most searched for supercar make is taken by BMW, with 26,753,000 annual Google searches.

Initially founded as a manufacturer of aircraft engines, BMW now produces some of the most sought-after luxury cars and motorcycles in the world.

3. Ferrari - 25,352,990 annual Google searches

In third place is Ferrari, which saw 25,352,990 annual Google searches. This saw Ferrari receiving around 1 million fewer searches than BMW.

On top of being 1 of the world’s leading supercar manufacturers, Ferrari is also the oldest and most successful racing team in Formula One.

Rank Make Total annual Google searches
1
Lamborghini
58,155,700
2
BMW
26,753,000
3
Ferrari
25,352,990
4
Porsche
25,116,590
5
Audi
22,897,600
6
Nissan
22,855,000
7
Ford
22,368,000
8
McLaren
21,766,800
9
Bugatti
17,427,000
10
Toyota
17,260,000
11
Chevrolet
8,593,760
12
Tesla
8,384,000
13
Aston Martin
8,351,460
14
Jaguar
6,809,000
15
Mercedes Benz
6,105,400
16
Pagani
5,076,900
17
Lotus
4,902,200
18
Honda
4,900,000
19
Koenigsegg
4,590,300
20
Lexus
4,014,000
 

The rarest supercars in the UK

Seeing a supercar in the flesh can be quite rare for most people, and seeing some of the infrequent models is even luckier.

By analysing the Department for Transport’s list of licensed vehicles in the UK, the rarest supercars that are currently registered in the UK have been revealed. Currently, there are 2 supercars where there was only 1 of each of them registered in the UK during the last quarter of 2021.

Report showing the top 2 rarest supercars in the UK

Ferrari SA Aperta

What makes this model so rare is that there were just 80 Apertas ever manufactured. The Aperta is delivered with a badge that reads “Limited Edition 1 of 80” and only 1 currently resides in the UK. Interestingly, an Aperta was auctioned in the UK last year and it featured eye-catching orange Hermés inspired leather.

Lamborghini Centenario

Based on the Lamborghini Aventador, the Lamborghini Centenario was unveiled to commemorate the 100th birthday of the company's founder, Ferruccio Lamborghini. There are only 40 of them in the world with just 1 in the UK.

Rank Model 2021 Q4 registrations
1
Ferrari SA Aperta
1
1
Lamborghini Centenario
1
3
Maserati MC12
2
4
McLaren Speedtail
4
5
Lexus LFA
5
5
Noble M600
5
7
McLaren Elva
7
8
McLaren P1
12
8
Alfa Romeo 8C
12
10
Maserati MC20
16
11
Maserati Bora
18
12
McLaren 620R
21
13
Ferrari 575
23
13
Maserati Khamsin
23
15
Ferrari Monza
24
16
Ferrari LaFerrari
27
17
Tesla Roadster
51
18
Porsche 918
55
19
McLaren 650S
59
20
Ford GT
60
 

The supercar brands with the biggest social media following

Report showing the top 3 supercar brands with the biggest social media following

Social media accounts are a great way for brands to advertise and promote their cars and upcoming releases, and many car manufacturers have accounts across multiple sites. So, which of the supercar manufacturers are most popular on social media? Here are the supercar manufacturers with the most followers across Instagram, TikTok, YouTube, and Twitter.

1. Mercedes-Benz - 42.73 million total followers

Mercedes Benz is the most followed supercar brand at the moment, with a total of 42.73 million followers across the 4 platforms. Mercedes Benz has the highest number of Instagram followers of all brands on this list, with a whopping 36 million.

2. BMW - 37.79 million total followers

BMW hits the runner-up spot on this list with just under 38 million followers across social media. 33 million come from Instagram, 2 million on Twitter, and another 2 million from YouTube and TikTok combined.

3. Lamborghini - 37.69 million total followers

Rounding off the top 3 most followed brands is Lamborghini with just 0.1 million fewer followers than BMW. The majority of Lamborghini’s followers come from Instagram, where the brand has 32 million followers.

Rank Make Instagram followers (millions) Twitter followers (millions) YouTube subscribers (millions) TikTok followers (millions) Total followers (millions)
1
Mercedes Benz
35.7
3.9
1.73
1.4
42.7
2
BMW
33.4
2.3
1.29
0.8
37.8
3
Lamborghini
31.9
2.1
1.89
1.8
37.7
4
Porsche
26.6
2
1.11
1.1
30.8
5
Tesla
9.5
16
2.23
27.7
6
Ferrari
22.5
0.9
1.12
0.9
25.4
7
Bugatti
16.4
0.8
1
18.2
8
Audi
15.9
0.6
0.2
0.1
16.8
9
McLaren
9.6
3.2
0.9
2.0
15.7
10
Jaguar
12.6
1.2
0.6
14.4
11
Maserati
12.4
1.1
0.2
13.7
12
Aston Martin
10.8
1.4
0.3
0.0
12.5
13
Ford
5.3
1
2.2
0.2
9.1
14
Dodge
6.2
1
0.3
7.5
15
Nissan
6.4
1
0.1
7.3
16
Honda
4.6
1
0.5
0.1
6.3
17
Lexus
4.2
1
0.2
0.0
5.4
18
Chevrolet
3.2
1.1
0.7
0.3
5.3
19
Koenigsegg
3.4
0.3
0.5
0.8
5.0
20
KTM
2.9
0.5
0.5
0.8
4.7
 

The supercars that are most popular on social media

Report showing the top 3 popular supercars on Instagram and TikTok

Social media is and always has been a hub of automotive fans sharing their thoughts on their favourite cars. But which supercars receive the most attention on social platforms? Here are the most talked-about supercars on Instagram and TikTok.

1. Nissan GT-R

  • Instagram hashtags - 2.7 million
  • TikTok views - 1.6 billion
  • Popularity rating /10 - 9.59

The most popular supercar on social media is Nissan’s GT-R with a popularity score of 9.59/10. The GT-R sees the second-highest TikTok views on this list and the third-highest Instagram hashtags, making it the most talked about supercar on social media.

Nissan’s GT-R has been a fan-favourite ever since its release in 2007. The Japanese supercar can reach 60 mph in just 3 seconds and hit a top speed of 205 mph.

2. Lamborghini Aventador

  • Instagram hashtags - 1.4 million
  • TikTok views - 1.8 billion
  • Popularity rating /10 - 9.49

The Lamborghini Aventador is the second most popular supercar on social media with a popularity rating of 9.49/10. The Aventador has the highest volume of views on TikTok on this list with an astounding 1.8 billion.

Named after a Spanish fighting bull, the Aventador manages 0–62 mph in 2.9 seconds and 0–100 mph in 6.4 seconds. Lamborghini officially revealed the Aventador’s top speed as 217 mph.

3. Ford Mustang

  • Instagram hashtags - 4 million
  • TikTok views - 1 billion
  • Popularity rating /10 - 9.39

Ford’s Mustang rounds off the top 3 most popular supercars on social media with a popularity rating of 9.39/10. The Mustang sees 4 million hashtags on Instagram and 1 billion views on TikTok.

One of the most iconic supercars, Ford’s Mustang delivers supercar-level performance and handling at an affordable price. The Mustang can reach 62 mph in around 4.8 seconds.

Rank Model Instagram hashtags TikTok views Popularity rating /10
1
Nissan GT-R
2,775,883
1,600,000,000
9.59
2
Lamborghini Aventador
1,369,472
1,800,000,000
9.49
3
Ford Mustang
4,057,496
1,000,000,000
9.39
4
Porsche 911
4,389,439
782,400,000
9.29
5
Audi R8
1,893,158
919,500,000
9.09
6
Lamborghini Urus
699,886
1,300,000,000
8.88
7
BMW i8
1,055,341
399,300,000
8.07
8
Lamborghini Huracan
1,387,850
379,600,000
8.06
9
Audi RS6
766,904
391,500,000
7.86
9
Toyota Supra
427,508
1,200,000,000
7.86
9
Bugatti Chiron
513,353
573,800,000
7.86
12
Audi Rs7
558,512
491,000,000
7.76
12
Nissan 350Z
643,092
421,100,000
7.76
14
Nissan 370Z
411,930
1,600,000,000
7.65
15
Lamborghini Gallardo
456,137
495,900,000
7.45
16
Ford GT
690,700
247,500,000
7.04
17
McLaren 720S
475,592
313,700,000
6.94
18
McLaren F1
415,161
449,100,000
6.84
19
Chevrolet Camaro
619,187
131,100,000
6.43
20
Honda Civic Type R
427,341
276,800,000
6.12
 

The most popular electric supercars

Report showing the top 3 popular electric supercars

Electric cars are fast becoming the most sought-after type of car throughout the world. With the demand for electric vehicles skyrocketing in many countries, which are the models that are driving this popularity? Here are the most talked-about electric supercars right now.

1. Tesla Roadster

  • Google searches - 8,384,000
  • Instagram hashtags - 288,318
  • TikTok views - 242 million
  • Popularity rating /10 - 10

The Tesla Roadster has proved to be the most popular electric supercar on this list. The Roadster is the most searched for on Google and the most talked about on Instagram and TikTok.

Tesla’s Roadster can travel 244 miles on a single charge, accelerate from 0 to 60 mph in a supercar-level 3.7 seconds, and has a top speed of 125 mph.

2. Rimac Nevera

  • Google searches - 2,294,000
  • Instagram hashtags - 4,739
  • TikTok views - 125 million
  • Popularity rating /10 - 8.48

In runner-up position is Rimac’s Nevera, seeing a popularity rating of 8.48/10. The Rimac Nevera saw the second-highest Google searches and the second-highest TikTok views out of all the electric supercars on this report.

With production limited to 150 vehicles, there is just 1 Nevera made each week at the same factory. Allegedly, the Nevera can accelerate from 0–60 mph in just 1.85 seconds, that if true would make it the fastest-accelerating production car in the world.

3. Lotus Evija

  • Google searches - 829,000
  • Instagram hashtags - 11,295
  • TikTok views - 18 million
  • Popularity rating /10 - 8.40

The Lotus Evija scores 8.4/10, making it the third most popular electric supercar on this list. Even in third place, the Lotus Evija has significantly less popularity across Google, Instagram, and TikTok than the Tesla Roadster.

The British Lotus Evija is a limited-production electric supercar. The Evija is the most powerful and dynamically accomplished road car in the history of Lotus and can reach a top speed of over 200 mph and hit 62 mph in under 3 seconds.

Rank Model Google searches Instagram hashtags TikTok views Popularity rating /10
1
Tesla Roadster
8,384,000
288,318
242,000,000
10.00
2
Rimac Nevera
2,294,000
4,739
125,100,000
8.48
3
Lotus Evija
829,000
11,295
18,800,000
8.40
4
Automobili Pininfarina Battista
344,400
5,341
23,100,000
8.08
5
Hispano Suiza Carmen Boulogne
9,500
14,591
952,800
6.15
6
NIO EP9
238,700
2,985
457,400
5.81
7
Aspark Owl
233,800
2,629
850,600
5.49
8
MG Cyberster
47,100
736
3,300,000
5.06
9
Rimac C_Two
24,000
2,807
131,500
4.15
10
Drako GTE
30,700
475
0
2.44
 

Electric supercars of the future

With electric cars storming the market, expect to see many more electric supercars produced in the future, with bigger and better performance. Wondering what the electric supercars of the future will look like? Here are the top trends in the electric supercar market.

Performance kings

As more electric supercars arrive during the next few years, it’s likely these models will start to dominate all performance ranking types, including top speed and top acceleration.

Wireless charging

With the rate of technological advancement, many argue that wireless charging for electric vehicles is on the horizon. Charging is one of the biggest hurdles for electric supercars.

Longer ranges

Many predict the range that electric vehicles can reach will exponentially increase in the future. Currently, the most common range is between 200-300 miles and some predict they could reach anywhere between 600 and 1000 miles in the near future.

Engine sounds

A common “con” with electric cars is the lack of engine noise they produce. Many automotive fanatics appreciate the sound of a mean engine, so some predict electric supercars might add artificial engine sounds to make these cars more appealing.

 

Alex Kindred, car insurance expert at Confused.com, comments:

“The supercar is a type of car that many of us dream to drive, and one day even aspire to own. From the BMW i8 to the Lamborghini Urus, supercars are a special breed of car, and there’s nothing else quite like them on the road.

“However, the truly exhilarating machines are typically attached to a significant price tag. Therefore, many of us find ourselves simply lusting over them on social media.

“As well as remarkable purchase costs, performance car insurance for your supercar is likely to be a lot higher. This is because of their ability to reach high speeds and huge value, that means that insurers could see these cars as a higher risk.

“If you are lucky enough to purchase a supercar or something close to it, be sure to compare car insurance quotes, to find the most super-appropriate deal.”

Methodology