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Why 35 is the age of contentment

When we're young we want to be older and when we're old we want to be younger. But what's the best age to be? According to a survey of Brits by life insurance firm Aviva, it's 35 years old. Here's why life at 35 is so sweet.

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AGE OF CONTENTMENT

Why 35 Is The Time of Our Lives


When we’re young we want to be older, and when we’re old we want to be younger. But what’s the best age to be? According to surveyed Brits, it’s 35 years old. Here’s a glimpse of why and how life at 35 is so sweet.



THE PRIME OF LIFE

The Best Age to Be

Most older adults will remember their glory days, while young adults will look forward to the golden years ahead. On average, the best age to be is 35.

“The Best Age to Be” As Decided By Different Age Groups

18-24

 

 

 

27

 

 

 

25-34

 

 

 

30

 

 

 

35-44

 

 

 

33

 

 

 

45-54

 

 

 

35

 

 

 

55-64

 

 

 

39

 

 

 

65+

 

 

 

44

 

 

 


The Financial Picture at the Age of Contentment

Money might be one reason why people say 35 is the best age. People aged 35-44 typically have significantly greater monthly and annual gross household income compared to all age groups as a whole.


Average Monthly Household Income
  • 35 -44 £2,091
  • All Ages £1,891

Average Annual Gross Household Income
  • 35 -44 £33,426
  • All Ages £29,896

Average Desired Additional Monthly Income to Feel Financially Secure
  • 35-44 £596
  • All Ages £411

WHAT'S IMPORTANT IN THE AGE OF CONTENTMENT

Shifting Values Throughout Life

As we get older, our priorities and values change. While career is more important to younger adults and health is more important to older adults, financial stability is most important to people when they're 35.

CAREER

18-24

 

 

 

25-34

 

 

 

35-44

 

 

 

45-54

 

 

 

55-64

 

 

 

65+

 

 

 

38%

 

 

 

24%

 

 

 

19%

 

 

 

15%

 

 

 

6%

 

 

 

--

 

 

 

FINANCIAL STABILITY

18-24

 

 

 

25-34

 

 

 

35-44

 

 

 

45-54

 

 

 

55-64

 

 

 

65+

 

 

 

36%

 

 

 

41%

 

 

 

45%

 

 

 

45%

 

 

 

41%

 

 

 

39%

 

 

 

FAMILY

18-24

 

25-34

 

35-44

 

45-54

 

55-64

 

65+

 

72%

 

78%

 

75%

 

81%

 

79%

 

74%

 

HEALTH

18-24

 

25-34

 

35-44

 

45-54

 

55-64

 

65+

 

41%

 

41%

 

52%

 

62%

 

68%

 

73%

 

Top Values in the Prime of Life
More 35- to 44-year-olds say financial stability is important to them, but it’s not the most important. Family and health take top spots among the 35-year-old’s values.

Top Values (35-44)

Family

 

75%

 

Health

 

52%

 

Financial Stability

 

45%

 

Career

 

19%

 




FINANCIAL STABILITY NOW OR LATER?
Preparedness Disconnect

Though financial stability is important to people around the age of 35, not many Brits are taking the steps needed to protect their family's economic future.

 

  • 97% of Brits are aware of life insurance
  • BUT ONLY
  • 51% of people age 35-49 hold a life insurance policy.

More Pressing Concerns
Top worries for someone in the 35-44 age group include more immediate financial issues—one possible reason not many have life insurance. Though for people who value financial stability, that policy could be key.


Top Worries (35-44)
1. Cost of Running the Home
2. Personal or Family Health
3. Making Ends Meet


SOURCES: AVIVA, SCOTTISH WIDOWS


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