People's Choice car insurance

People’s Choice is an online only car insurance broker and part of Hastings Insurance Services Limited. This group also includes insurance brands, Hastings Direct, Insure Pink and Hastings Direct YouDrive.

We compare up to 163 insurers, including quotes from People's Choice. When you compare quotes with us, we match your requirements against the insurer's criteria, to see if they'll offer you a quote. This means you may or may not get a quote from People's Choice.

You can find out more about People's Choice below, or if you're ready to start comparing just click on the quote button.

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Why choose People’s Choice car insurance?

  • 24-hours a day claims line, 7 days a week
  • Manage your account online or through an app
  • Optional extras available such as breakdown and personal accident so you can tailor your policy to your needs

Who is People's Choice?

People's Choice is an online-only car insurance broker acquired in 2002 by Hastings Direct, and was relaunched in its current form in 2012. Its policies are underwritten by a panel of insurers and administered by Hastings Insurance Services Ltd. Hastings insurance is a FTSE 250 company and Goldman Sachs acquired a 50% interest in the company in 2013.

People's Choice were acquired by Hastings Direct in 2002 and relaunched in 2012. Their policies are underwritten by Advantage Insurance Company Limited, Covea Insurance PLC and Sabre Insurance.

Hastings Group was founded in 1997 in Bexhill-on-Sea, Sussex. One of the UK’s largest general insurance companies, the group employs over 3,300 colleagues at offices in Bexhill, Leicester, Gibraltar and London. They have over 3.1 million customer policyholders.

Hastings Insurance Services Ltd is authorised and regulated by the Financial Conduct Authority (FCA). The services they provide are also covered under the Financial Services Compensation Scheme (FSCS).

People's Choice policy details

People's Choice offers a selection of car insurance policies and types. Not all policies and types are available through our site, so the exact levels of cover and benefits may vary. Before buying car insurance, we recommend checking the cover and benefits.

People's Choice offer three main types of policy:

Third party: The minimum level of cover needed to drive on UK roads. It covers you if an accident involving your car injures someone or damages their property.

Third party, fire and theft: Includes everything you get with third party policies, and covers damage to your vehicle caused by fire or theft.


Comprehensive: Includes everything you get with their third party, fire and theft policy, as well as covering damage to your own vehicle.
These policies typically include:

  • Windscreen cover
  • Personal accident cover of up to £5,000
  • 90-day European cover to match cover level in the UK
  • New car replacement
  • Free courtesy car if your car is being repaired by an approved repairer
  • Unlimited cover for audio equipment permanently fitted to your car
  • Personal belongings cover of up to £300

People’s Choice is available on a variety of car insurance policies, including Single car, Multi-car and ‘Smart Miles’ telematics cover.

People's Choice optional extras

People's Choice offers a range of policy add-ons, allowing you to customise your cover and ensure it does exactly what you need it to.

For an extra fee, you can add the following to your standard car insurance policy:

  • Motor legal expenses covers you for up to £100,000 for costs relating to motoring offences or an accident
  • Breakdown cover provided by the RAC with 4 levels of cover to choose from, ranging from roadside assistance to roadside, recovery, at home and European motoring assistance
  • Personal accident cover for up to £100,000 if the driver or any passengers are injured while travelling in the insured car
  • Key protection provides replacement of keys and locks and onward transportation in event of any insured incidents
  • Substitute vehicle provides a temporary car if yours is written off or stolen

Contact People's choice

People's Choice can be contacted for general enquiries and car, van and telematics insurance claims on 0345 5280 197.

Opening hours:

Monday-Friday: 9am-6pm
Saturday: 9am-1pm
Sunday: 9am-1pm
Bank holidays: 9am-5pm.

You can also write to People’s Choice at:

Conquest House,
Collington Avenue,
East Sussex,
TN39 3LW

People's Choice is a trading name of Hastings Insurance Services Limited, authorised and regulated by the Financial Conduct Authority (firm reference no. 311492).

Car insurance guides

Page last reviewed: 05/06/2023

Reviewed by: Louise Thomas