liverpool-victoria logo

LV= life insurance

County Gates

Why choose LV= life insurance?

  • Exclusive members benefits - providing 24/7 access to free legal, health and wellbeing and telephone counselling services
  • Critical Illness cover for children (where life and critical illness is selected)
  • As a mutual, LV don't answer to external shareholders - so they can concentrate on looking after you
  • Includes terminal illness cover

LV= life insurance: facts

  • Established 1843
  • The equals sign in the logo represents a society of equals
  • Offers savings, investments and insurance products

Live a generally healthy life, don’t smoke or drink and want a highly competitive life cover plan? LV= Life Insurance could be a perfect choice for you. compares a number of life insurance provides, including LV=(otherwise known as Liverpool Victoria).There are single and joint life insurance options available which pay out if you die during the plan term.

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Other life insurance providers we compare

Confused Life is arranged and administered by Direct Life & Pension Services Ltd, who are authorised and regulated by the Financial Conduct Authority. Registered office; 2nd Floor Gateway 2, Holgate Park Drive, York, United Kingdom, YO26 4GB. Registered in England and Wales No 2467691. Our service is free and compares a wide range of trusted household names. is an intermediary and receives commission from Direct Life & Pension Services Ltd which is based on a percentage of the total annual premium if you decide to buy through our website. We pride ourselves on impartiality and independence – therefore we don't promote any one insurance provider over another.