Skip navigation announce sponsorship of iconic ITV game show - Catchphrase

Leading price comparison site has been unveiled as the proud new sponsor of iconic ITV game show Catchphrase.

The popular game show, in which contestants try to guess well-known phrases or sayings from animated picture puzzles, is teaming up with and its loveable brand icon, BRIAN the Robot, for the launch of the new series, airing from Sunday 16th March.

This is the first time the leading price comparison site has sponsored a prime time TV show, with the deal described by Marketing Director Joby Russell as "one of our biggest and most exciting brand opportunities yet."

Each episode of Catchphrase will feature a number of different idents, ranging from 5 to 15 seconds in length, which will see BRIAN the Robot act out popular catchphrases in real life.

BRIAN will be seen in a variety of amusing scenarios - from chasing after farmyard animals to causing trouble on the football field. At the end of each ident, the public will be encouraged to guess the well-known catchphrase that is being acted out and engage with BRIAN on Twitter using the hashtag #BRIANphrase.

Catchphrase is returning to ITV for a second series in March, hosted by popular presenter Stephen Mulhern and his animated sidekick - Mr Chips. Sponsorship of the twelve-part series runs across broadcast, online and mobile platforms.

Viewers can also enjoy a number of celebrity Catchphrase ‘specials’ featuring stars such as David Walliams, Girls Aloud singer Kimberley Walsh and Denise Van Outen.

Joby Russell, Marketing Director at comments:

“Catchphrase is one of Britain's most entertaining and best-loved game shows, so we are delighted to be partnering with such an iconic programme.

“We’re really looking forward to giving audiences a chance to 'say what they see' as they play along with BRIAN, Mr Chips and the studio contestants – including a few famous faces along the way."

Natasha Lumsden, Sales Manager at ITV, said:

“We are delighted to welcome as the sponsors of Catchphrase in their first prime time TV sponsorship, and look forward to working with them to make the partnership a success.”

- Ends -

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About was the UK's first price comparison site for car insurance. is one of the UK’s biggest and most popular price comparison services. Launched in 2002, it generates over one million quotes per month. It has expanded its range of comparison products over the last couple of years to include home insurance, holiday insurance, pet insurance, small van insurance, motorcycle insurance, breakdown cover and gas and electricity, as well as financial services products including credit cards, loans, mortgages and life insurance. is not a supplier, insurance company or broker. It provides an, objective and unbiased comparison service. By using cutting-edge technology, it has developed a series of intelligent web-based solutions that evaluate a number of risk factors to help customers with their decision-making, subsequently finding them great deals on a wide-range of insurance products, financial services, utilities and more.’s service is based on the most up-to-date information provided by UK suppliers and industry regulators. is owned by the Admiral Group plc. Admiral listed on the London Stock Exchange in September 2004. is regulated by the Financial Conduct Authority.


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