Anti-theft Ad Campaign Launched

• News
• Published: 29 Dec 2009 in Household and Home Insurance

A new advertising campaign launched by the Home Office has urged people to take "simple" safety measures to ensure their valuables are protected at home or anywhere else.

Householders have been reminded to lock doors and windows as almost a third of burglaries take place when such safety measures are ignored.

Highlighting the danger of personal theft, the advert has also advises individuals not to leave expensive items, such as mobile phones and car keys, on display.

Home Office Minister Alan Campbell said: "Simple things like locking your doors and windows when you're out, not leaving valuables on display or just making sure your bag isn't hanging open on the bus will keep the criminals out."

The advertisements will appear on TV, radio, the internet and posters.