Direct Line car insurance

Direct Line has been a trusted name in car insurance since 1985. They were the first UK insurer to sell directly to customers over the phone. Fast forward to today, and they’re still known for that straightforward approach.

You’ll find a range of cover options to suit different driving needs, whether you want something budget-friendly or a policy that goes the extra mile. And because it’s all online, getting started is quick and easy.

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Direct line customers say:

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4 green stars

4 rating based on 25485 reviews
as of 25/06/2025

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Why choose Direct Line car insurance?

Here are a few reasons drivers choose Direct Line:

  • Straightforward protection – Clear cover options to suit different needs and budgets.
  • Reliable repairs – Access to a UK-wide network of approved garages.
  • Manage your cover online – Make changes or check your details online or through the app whenever it suits you.

You can also tailor your policy with optional extras to suit how and when you drive.

Who is Direct Line?

Direct Line launched in 1985, selling car insurance from a single call centre in Croydon with 63 employees, one product, and that now-iconic red phone.

Fast-forward to today, and they’ve grown into one of the UK’s most recognised insurance brands. Their product range may have expanded, but their customer-first mindset still remains at their core.

Now, Direct Line offers a wide range of cover for car insurance, home insurance, pet insurance and more.

Direct Line car insurance policy details

There are 3 main cover levels available when you get a quote online through Confused.com:

Direct Line essentials online

A good option if you’re looking for affordable comprehensive protection that covers the essentials. This cover includes:

Direct Line standard online

If you’re looking for a bit of added reassurance. The cover includes:

  • Courtesy car cover
  • Personal accident cover
  • Uninsured driver promise
  • New car replacement
  • Belongings and key cover
  • Windscreen cover

Direct Line premium online

This premium option has it all:

  • Courtesy car cover
  • Personal accident cover
  • Uninsured driver promise
  • New car replacement
  • Belongings and key cover
  • Windscreen cover
  • Motor legal cover
  • Roadside breakdown cover

Direct Line optional extras

Direct Line lets you customise your policy with a range of optional add-ons. Always double-check your policy documents because, depending on your cover type, some of these may be included as standard.

  • Windscreen cover - Cover toward the cost of repairing or replacing your windscreen.
  • Motor legal cover - Helps cover legal costs if you’re involved in an accident that’s not your fault.
  • Breakdown cover - Get breakdown cover from Green flag, with multiple cover levels to choose from to suit your needs.

These extras are optional, so it’s up to you what you include. You can tailor your policy to suit your lifestyle and leave out anything you don’t need.

Contact Direct Line

Need to get in touch?

As they’re online products, you’ll manage everything to do with your policy online. But you can make a claim online or over the phone. You can speak to Direct Line using webchat or their WhatsApp messaging service.

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