• One in five (20%) Brits believe the clocks going back is the most depressing time of year
• As British Summer Time ends, nearly one in five (17%) Brits say they need a pick me up
• More than a fifth (22%) say they find it more difficult to wake up in the morning after the clocks go back
• Confused.com injected fun into the commute of hundreds of Londoners with the space hopper ‘Bounce Mob’
As Monday morning rolled around, people across Britain were once again getting used to having one less hour of daylight as the end of British Summer Time fell upon us. And to make matters even worse, according to new research from Confused.com, one in five (20%) believe that this time of the year is the most depressing.
With nearly one in five (17%) Brits saying they need a pick me up at this time of year, Confused.com decided to help out by injecting a bit of fun into an otherwise gloomy Monday morning. Grabbing hundreds of space hoppers whilst bopping along to a classic feel-good track, hundreds of Brits created an eye-catching spectacle designed to put a smile on people’s faces.
Large crowds armed with space hoppers descended upon the Capital from miles around, with the bouncing blue inflatables spotted as far and wide as Abbey Road and Westminster Bridge. This self-styled ‘bounce mob’ then culminated by the iconic Tower Bridge - some commuters could even be seen commandeering an inflatable for the rest of their journey to the office.
Despite so many Brits waking up with a spring in their step on a cold, wet Monday morning, more than a fifth of Brits (22%) admit they find it more difficult to wake up in the morning after the clocks go back. In fact, the overwhelming majority say they use the extra hour to catch up on sleep (58%) while some brave souls (5%) choose to party for an extra hour.
Laura Buchan, Head of PR at Confused.com, says:
“Everyone knows the clocks going back signals that winter is coming and the nights are drawing in. It’s perhaps not surprising then that our research shows that many Brits see this time of the year as the most depressing.
“We wanted to do something to brighten up people’s day so we sent out hundreds of blue space hoppers and before we knew it, a ‘bounce mob’ had descended on the capital. It was brilliant to see so many people come down to #JumpOnIt by bouncing on the space hoppers we had. We hope we made the darker mornings just that bit brighter for all who got involved.”
Notes to Editors:
Unless otherwise stated, all figures taken from omnibus research carried out by One Poll research on behalf of Confused.com. This was an online poll of 2,000 UK adults carried out between the 8th and 12th October 2015.
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Confused.com is one of the UK’s biggest and most popular price comparison services.
Confused.com was the UK's first price comparison site for car insurance. Launched in 2002, it generates over one million quotes per month. It has expanded its range of comparison products over the last couple of years to include home insurance, holiday insurance, pet insurance, small van insurance, motorcycle insurance, breakdown cover and gas and electricity, as well as financial services products including credit cards, loans, and life insurance.
Confused.com is not a supplier, insurance company or broker. It provides an, objective and unbiased comparison service.
By using cutting-edge technology, it has developed a series of intelligent web-based solutions that evaluate a number of risk factors to help customers with their decision-making, subsequently finding them great deals on a wide-range of insurance products, financial services, utilities and more. Confused.com’s service is based on the most up-to-date information provided by UK suppliers and industry regulators.
Confused.com is owned by the Admiral Group plc. Admiral listed on the London Stock Exchange in September 2004. Confused.com is regulated by the Financial Conduct Authority.