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Rowan Whittington

Director of Product

"My primary responsibility is to oversee the design and development of our suite of insurance and financial products, ensuring they are tailored to meet the needs of our customers. We strive to continuously improve our price comparison tools, ensuring they are intuitive, user-friendly, and provide customers with the necessary information to make assured financial choices."

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Rowan Whittington, Director of Product at Confused.com

Rowan’s background and expertise


Rowan started her career with Admiral on their General Management Graduate Scheme but quickly progressed into a Product Analyst role. She then joined Veygo, a start-up subsidiary of Admiral, as a Product Owner, before becoming the Head of Product & Engineering.

Rowan joined Confused.com as Head of Personal Finance Products before becoming Head of Product and later, Director of Product.

Rowan is passionate about giving back to the community and serves on multiple charity boards, including The Touch Trust, United World College of Great Britain, and Living Pictures. She’s been recognised for her contributions to the fintech industry, being named a Rising Star in the Women in Fintech Powerlist in 2022. Rowan is also an active member of FinTech Wales.

Awards & accolades:

  • Rising Star: Women in Fintech Powerlist, 2022.
  • App Team of the Year: App Awards, 2018


  • Chair, LGBTQIA ERG, 2021 - Present
  • Vice Chair, UWCGB, 2013 – 2017

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