How does operate?

We feel it's important to explain how we make our comparison services free

How I'm kept in WD40.

How does operate? is a price comparison site. We’re not an insurance broker, but a one-stop shop that makes it easy for you to find the right deal on car, home and life insurance; credit cards and other financial services; a range of household utilities; and much more. We provide a comparison service which lists a range of providers’ products and services. We get a small fee from these providers if you decide to buy through our site.

  • Comparing with us costs you nothing.
  • The quotes we find for you on car or home insurance are not estimates. The price you see will be the price you pay – guaranteed.
  • You won’t pay more for buying car or home insurance through The prices we quote are the same as if you went to the company direct.

When did start?

Before came along, drivers had to get their car insurance through high-street brokers, broker websites or directly through an insurer’s website. If you wanted to compare deals, it meant hours filling in forms just to get quotes. 

In 2002, launched the first online car insurance price comparison website, and in doing so spawned a market revolution. flourished because it simplified the process of finding people great car insurance quotes. 

Home insurance followed in 2005, and today is the comparison site of choice for millions of online shoppers looking for all kinds of insurance - including car, home, travel, life, motorbike, van, pet and caravan to name just a few. is also the place to find cheaper gas and electricity, and great deals on a whole range of financial services - from credit cards to bank accounts and personal loans.

Who owns is a trading name of Limited, registered in England and Wales Reg. No. 03857130 at Floor 3, Greyfriars House, Greyfriars Road, Cardiff, CF10 3AL. Limited is owned by Admiral Group Plc and we are authorised and regulated by the Financial Conduct Authority (firm reference no: 310635). is part of the Admiral Group, which owns a number of well-known insurance companies such as Admiral, and Diamond. However, we’re a completely separate business, and pride ourselves on impartiality and independence. That means we do not favour Admiral services. We do not promote any Admiral Group insurance brand over any other competitor. The Admiral Group is an international business. Some of the group’s brands include:

  • Le - Comparateur d'assurance Auto
  • - tu comparador de seguro
  • - seguro de coche

How does make money?

The most important point to note is that we don’t make money at your expense. 

We provide a comparison service which lists a range of providers’ products and services, e.g. your potential insurer or electricity company. We get a small fee from these providers if you decide to buy through our site. 

It’s in our best interests to find you the top deal on the service you’re looking for, in order that you don’t go elsewhere. For once, a system where everybody wins!

If you use but then decide to buy over the phone instead of online, please remember to use the reference number we give you. That way you won’t have to repeat your details and we get credit for the sale, which helps us stay in business so you can get cheaper insurance next year. 

Which services does compare? goes to a wide range of trusted household names for car insurance, home insurance, travel insurance, pet insurance, life insurance, gas and electricity, and all our personal finance services. See everything we compare.

Which brands does compare?

Money products

If you’re looking for a money product, such as a loan or a credit card, we’ll show you a list of providers who we maintain commercial relationships with. However, we don’t have a commercial partnership with every provider in the market. So, we’ll also show you as much of the rest of the market as we can.


With insurance, we show you providers we have commercial agreements with. See the list of the brands we currently compare.

How does find prices?

We understand that when something says ‘FREE’ in flashing letters, it's more often than not anything but. That’s why we feel it's important to explain how we find your prices, and how we make it free to compare using our website.

You search for insurance

Complete our online form and we’ll instantly send your details to an extensive range of insurance brands.

We find your prices

We send your details to our insurance partner sites and – in effect - complete their forms on your behalf.

You see all your prices on one page

A few moments later, your prices will start coming back, along with details of any special offers. You can view and compare them on a single page on our site. We’ll also email the quotes to you for good measure. You’re then free to choose the deal that suits you best.

Will using cost me any money?

Comparing through won’t cost you a penny, and it could save you a whole lot more. If you decide to buy a product or service through our site, we get a small fee from that provider.

What do we do with your personal details?

All personal information is held in the strictest confidence. We use industry-standard technology to ensure that all personal information is encrypted before transmission. After signing into, the closed padlock icon demonstrates that you’ are in a secure area of our site. Our robust security policies safeguard your privacy from unauthorised access and improper use, and we continue to implement ever-more secure technology as it becomes available.

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read more complaints guide

We're committed to providing the best possible service. If we don't meet your expectations here's how we'll handle your complaint. 

Read our complaints guide

See everything we compare

Find deals on a range of travel & financial services, from car hire to credit cards & loans.