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LV= car insurance

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Customer Services
0845 608 1074
0845 640 5640
  • County Gates
  • Bournemouth
  • Dorset
  • BH1 2NF

Why choose LV= car insurance?

  • Misfuel cover as standard with comprehensive policies
  • LV= has been given a 5* rating by Defaqto
  • Five levels of breakdown cover to choose from as an extra

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Ready to get a car insurance quote? Click the 'Get a quote' button above to get started.

Remember, buying LV= car insurance direct is not necessarily cheaper – you get the same deal or better with, where you can compare quotes from up to 133 companies, including LV=.

LV= car insurance: facts

  • Over 170 years' experience
  • Winners of multiple customer service and satisfaction awards
  • UK call centres open 7 days a week

LV= was first set up by William Fenton in 1843, as 'The Liverpool Independent Legal Victoria Burial Society', offering a way for people to save for their funerals so that their family were not burdened once they were gone. Skip to 150 years later and LV= took the decision to move from their Liverpool offices to Bournemouth in 1996.

Over the years, LV= have won multiple awards for customer service and satisfaction, as well as being awarded 'Recommended car insurance provider' in December 2013 by Which?. Their call centres are used twice a year to answer calls for donations to Children in Need and Comic Relief, with more than 200 volunteers answering over 30,000 calls.

LV= car insurance has been rated 5 stars by Defaqto, based on the quality and cover of the policy. Benefits that come as standard with comprehensive cover include:

  • £10,000 personal accident cover
  • Child seat cover
  • Unlimited cover for factory fitted audio, phone and sat nav (T&C's apply)
  • Windscreen cover
  • Misfuel cover

You can also tailor your package to suit your needs, with optional add-ons including a courtesy car, legal expenses of up to £100,000 and five different levels of breakdown cover to choose from.