By Dominic Rees
A strengthening pound means there are some great bargains to be had across the Atlantic, according to a new survey.
Many stores in the UK are already having sales in a bid to entice shoppers to spend their hard-earned cash during a crucial time for retailers,
But the survey by Post Office Travel Money and Virgin Holidays suggests a trip to New York or Boston might be in order for those wanting to save even more money on Christmas presents.
Cheaper shopping in US
The survey compared the prices of more than 100 items, with enough variety to complete the wish lists of all members of the family - whether they have been naughty or nice.
In fact, a list of 10 "must-have" items are 33 per cent more expensive in London at £577 than in New York - where the gifts, including jeans, skin cream and cologne, would only set you back £389.
The cheaper shopping in the US has been helped by the pound strengthening against the dollar and by US stores trying to keep items at 2012 prices.
It means that there were great bargains to be had on jeans and US designer clothes, which are half the price of those in London.
British brands more expensive abroad
And the good deals are not limited to clothing, as electronic gadgets - which are increasingly at the top of most people's Christmas lists - are up to 26 per cent cheaper on the US east coast.
However, shoppers are warned that the trip abroad may not be as worthwhile if they are looking out for bargains from British brands.
One example showed that a Ted Baker dress was 38 per cent more expensive in New York than London.
Virgin Holidays product and commercial head Angus Bond said: "Virgin Holidays is seeing an increase in inquiries from customers seeking great deals on money-saving shopping trips in New York or Boston. "