Whether it's to quit smoking, lose weight, reduce stress, or manage a chronic illness, consumers around the world are using their smartphones as their own personal wellness coach. We take a look at the popularity of health-related smartphone apps.
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Whether it’s to quit smoking, lose weight, reduce stress, or manage a chronic illness, consumers around the world are using their smartphones as their own personal wellness coaches.
As more people adopt smartphones, more are downloading apps to help them track or manage their health.
Not only are people using health and fitness apps, but UK and U.S. smartphone owners also are buying devices to pair up with their apps.
>> 62% of smartphone owners interested in fitness apps who exercise at least once a week would purchase sensors (pedometers, heart rate monitors, etc.) to monitor their performance and enhance their app experience.
Of the various categories of mobile health apps available, weight-loss and exercise apps represent the majority of those available on iPhone and Android.
Top Mobile Health App Categories On iPhone And Android, by Downloads
* Among the top 150 mobile health apps from both iPhone and Android app stores.
Calorie-counting and weight-loss apps are favorites for iPhone and Android users, but other favorites differ by platform.
Most Popular iPhone Health Apps:
Most Popular Android Health Apps:
* Popularity determined by downloads of the 150 top health apps for both platforms as of 31 March 2012.
Healthcare providers are now recognising the benefits of patients using mobile apps to manage their health. Both patients and doctors have much to gain.
Benefits to Patients:
Benefits to Healthcare Providers:
SOURCES: AHHA! INSIGHTS, RESEARCH2GUIDANCE, TELENOR GROUP, BOSTON CONSULTING GROUP, PEW INTERNET & AMERICAN LIFE PROJECT, IMS RESEARCH
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