Wing-sprouting Germans, a mushy Bruce Willis, and a return to The Matrix. Here are the best car ads from the States' showpiece sporting event.
The big game pitted the Seahawks against the Broncos, but the real action took place during the ad breaks.
With an average of more than 100 million viewers, it's the most-watched show on television, and the perfect opportunity for brands to strut their stuff.
Here's our pick of the best motoring adverts shown during Super Bowl XLVIII.
1. Chrysler flaunts its American pride
Is there anything more American than cowboys, baseball and Bob Dylan? The all-new Chrysler 200 perhaps.
The Detroit car maker leans heavily on the patriotism in this most American of ads for the most American of occasions, even poking fun at beer-brewing Germans and watch-making Swiss folk.
Prepare to drape yourself in a star-spangled banner and repeatedly bellow "USA! USA! USA!"
2. Jaguar brings out the bad boy Brits
It's good to be bad, says Jaguar, especially when the baddies are played by some of Her Majesty's finest thespians.
Sir Ben Kingsley, Mark Strong and Tom Hiddleston extol the traits of British movie villains in this stylish Bond-like ride through London.
3. Volkswagen wings it
Volkswagen claims to have more vehicles on the road with over 100,000 miles on the clock than any other car maker. It's a testament to the power of German engineering they tell us.
As such, every time the landmark is passed, a VW engineer gets "his" wings (only men are allowed to touch the cars in German motor plants apparently).
Who said the Germans don't have a sense of humour?
4. CarMax gives its customers a hand
The new owner of a second-hand motor is thanked for his CarMax custom in a surreal drive home, punctuated by a string of admiring slow-hand clappers.
All manner of characters queue up to stoically applaud the driver, including a negligent dad, a bear and even Samwise Gamgee.
It's a beauty to behold, and there's even a nauseatingly adorable puppy version.
5. Honda puts safety first
The last thing you'd expect from Hollywood's King of Collateral Damage is a sentimental plea to hug your loved ones.
But that's exactly what you get in this ad, as Bruce Willis spreads Honda's safety first message.
There's even an appearance from Fred Armisen, the actor better known for playing Tino the bartender in Anchorman.
6. Kia unveils "The Truth" about luxury
Laurence Fishburne reprises his career-defining role as Morpheus in this brilliant nod to The Matrix.
"Take the blue key and go back to the luxury you know, or take the red key and never look at luxury the same way again", he teases.
In this case, luxury looks and feels suspiciously like the new Kia K900, and sounds alarmingly like Puccini's Nessun Dorma.
Have we missed any out?
What were your favourite car ads from this year's Super Bowl?
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