This Sunday 2nd February will see Confused.com’s BRIAN the Robot making his first TV venture into home insurance.
The new advertising campaign sees BRIAN continue on his mission to save people pounds. In this new advert BRIAN is focused on saving as many customers money on their home insurance as possible.
To spread the word, BRIAN is using a window cleaner’s cradle to travel up a block of apartments, delivering his message to its inhabitants. For BRIAN this is a fast and ingenious way of getting to as many people as possible, allowing him to highlight the importance of protecting one’s home and belongings.
The 40 second advert, set in the heart of London, shows BRIAN innocently taking a glimpse into people’s homes as he travels up the apartment complex. BRIAN takes the opportunity to point out to customers that they should insure what matters most to them from ‘personal belongings’ to ‘family heirlooms’ and ‘really old antiques’.
BRIAN has embarked on his latest adventure to let people up and down the country know that home insurance is essential to protect the personal belongings that we all cherish the most.
This is the first time we have seen BRIAN demonstrate his passion for and expertise in home insurance. The campaign continues to show BRIAN’s desire to help people save pounds, not just in car insurance, but also in home insurance.
Confused.com launched home insurance in 2005. Since its launch, the home insurance service has continually evolved to suit customers’ needs. It provides consumers with a quick, efficient and competitive way of getting home insurance.
Confused.com provides quotes from more than 80 home insurance providers through its website. Thanks to this wide selection, the company offers customers great deals on the cost of their home insurance, as well as tailoring it to the individual’s needs.
To further support the new home insurance campaign, a 30 second advert and 10 second advert will also be launched. This will also be backed up by radio, digital and PR activity, which will continue to show BRIAN helping customers save money on their insurance.
Joby Russell, Marketing Director at Confused.com, says:
“We are excited that BRIAN is continuing on his mission by helping customers get a great deal on their home insurance. We want to let consumers know that we compare a wide variety of insurance products, not just car insurance.
“We launched home insurance in 2005 and since then our offering has continued to improve, with over 80 home insurance providers on our site. The decision to launch Confused.com’s home insurance advert featuring BRIAN the Robot emphasises our level of expertise in many different fields, and shows how dedicated we are to helping the British public find the best deal for them.”
The new Confused.com advert will be aired from 2nd February 2013.
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Confused.com is one of the UK’s biggest and most popular price comparison services.
Confused.com was the UK's first price comparison site for car insurance. Launched in 2002, it generates over one million quotes per month. It has expanded its range of comparison products over the last couple of years to include home insurance, holiday insurance, pet insurance, small van insurance, motorcycle insurance, breakdown cover and gas and electricity, as well as financial services products including credit cards, loans, mortgages and life insurance.
Confused.com is not a supplier, insurance company or broker. It provides an, objective and unbiased comparison service.
By using cutting-edge technology, it has developed a series of intelligent web-based solutions that evaluate a number of risk factors to help customers with their decision-making, subsequently finding them great deals on a wide-range of insurance products, financial services, utilities and more. Confused.com’s service is based on the most up-to-date information provided by UK suppliers and industry regulators.
Confused.com is owned by the Admiral Group plc. Admiral listed on the London Stock Exchange in September 2004. Confused.com is regulated by the Financial Conduct Authority.