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Bank holiday dream driving adventures

16.5 million UK drivers are planning to take to the roads this bank holiday.

Posted on 24 Aug 2016

  • Over half (52%) of drivers plan on using their car to travel this bank holiday weekend.

  • Almost one in seven (15%) drivers will be getting away for a ‘staycation’ in the UK.

  • The Snake Pass in the Peak District is revealed as the UK’s most popular drive (26%), followed by Cheddar Gorge (22%) and the Cotswolds (18%).

  • However, over a third (35%) say traffic is just too bad on a bank holiday to go anywhere.

With a three-day bank holiday weekend ahead of us, over half (52%) of drivers – equivalent to 16.5 million people – are planning on using their car to travel, according to new research by motoring experts Confused.com. Almost one in seven (15%) drivers will be going for a short UK ‘staycation’. Meanwhile, more than one in five (22%) will visit friends and family, while one in five (20%) will be going on a day trip.

However, there are many drivers that won’t be travelling this August bank holiday. More than a third (35%) say traffic is always too bad to go anywhere. One in five (20%) say they hate driving over the bank-holiday weekend, while just over one in 10 (11%) say driving on the bank holiday is a complete waste of time.

Despite annoyances such as traffic, it seems many drivers really do love their motoring - three-quarters (75%) of drivers say they enjoy driving most of the time. When asked what driving means to them, almost two-thirds (65%) of drivers included “freedom” in their choice, while three-quarters (75%) said “independence”.

For those drivers that do brave the roads, there are some wonderful trips to be had. Over a quarter of motorists surveyed (26%) have driven “The Snake Pass”, known for its excellent views of the Peak District, for example. This makes it the UK’s most popular scenic drive, according to the research. Cheddar to Ashwick through Cheddar Gorge (22%) and Stratford-upon-Avon to Chelteham in the Cotswolds are other popular routes (18%). 

For those considering a bank holiday driving adventure, here’s a full rundown of the UK’s top 10 most popular scenic drives:

1) The Snake Pass, Peak District (26%)
2) Cheddar Gorge, Cheddar to Ashwick (22%)
3) The Cotswolds, Stratford-upon–Avon to Cheltenham (18%)
4) The Cat and Fiddle – the A54-A537 from Buxton to Macclesfield (16%)
5) A82 towards Glencoe – Glasgow to Fort William (15%)
6) Kirkstone Pass – Windermere to Kirkstone Pass Inn (13%)
7) Holy Island – Alnwick to Lindisfarne (11%)
8) The Welsh Route 66 – A470: Llandudno to Cardiff via Snowdonia (11%)
9) Black mountains – Powys (11%)
10) The Atlantic Highway – England (8%)

Amanda Stretton, motoring editor at Confused.com, says: “Driving is often portrayed as a chore, especially as a significant proportion of motorists mainly use their car for commuting. However, the UK is home to a number of fantastic drives, so there’s no excuse for people not to get out there and experience their very own dream driving adventure.”

-Ends- 

Notes to editors

Unless otherwise stated, all figures taken from omnibus research carried out by One Poll research on behalf of Confused.com. This was two online polls of 2,000 UK adults who drive (nationally representative sample). The research was conducted between 21st July and 25th July 2016 and 16th August and 18th August.

*Department for Transport figures show there are 31.8 million driving licence holders in Britain (2014) – 51.8% of this equals 16,472,400 (rounded up to 16.5 million).


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Confused.com media team 

Laura Piccirilli - Head of PR
laura.piccirilli@confused.com     Tel: 02920 434 238
Sheri Hall - PR Manager
sheri.hall@confused.com     Tel: 02920 434 275
Cerian Pontin - PR Executive
cerian.pontin@confused.com     Tel: 02920 434 295

About Confused.com

Confused.com is one of the UK’s biggest and most popular price comparison services. 
Confused.com was the UK's first price comparison site for car insurance. Launched in 2002, it generates over one million quotes per month. It has expanded its range of comparison products over the last couple of years to include home insurance, holiday insurance, pet insurance, small van insurance, motorcycle insurance, breakdown cover and gas and electricity, as well as financial services products including credit cards, loans, and life insurance.

Confused.com is not a supplier, insurance company or broker. It provides an, objective and unbiased comparison service. 
By using cutting-edge technology, it has developed a series of intelligent web-based solutions that evaluate a number of risk factors to help customers with their decision-making, subsequently finding them great deals on a wide-range of insurance products, financial services, utilities and more. Confused.com’s service is based on the most up-to-date information provided by UK suppliers and industry regulators. 

Confused.com is owned by the Admiral Group plc. Admiral listed on the London Stock Exchange in September 2004. Confused.com is regulated by the Financial Conduct Authority.

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Email: pressoffice@confused.com

If your enquiry is time-critical, please write "URGENT" in your email subject line. If you would like a ring-back, please include your telephone number. 

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