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Brits halfway to Christmas on Black Friday

Those hitting the shops this Black Friday will spend more than half of their Christmas budget in one day

Posted on 25 Nov 2015

  • Average spend amongst those shopping on Black Friday is £132 – average total spend for Brits on Christmas presents will be £251
  • Half of Brits (50%) say they plan on shopping this Black Friday
  • More than one in 10 (12%) plan on starting their Christmas shopping on Black Friday
  • Average Christmas shopping spend on credit cards is £114 – with one in 20 (5%) spending £501 or more

With the countdown to Christmas well and truly on, many Brits will be planning their present buying. And according to new research by, Brits who go shopping on Black Friday will spend more than half of their Christmas budget in one day. 

Research from the leading price comparison website has found that Brits plan to spend, on average, £251 on Christmas presents. And of those Brits planning to shop on Black Friday, the average planned spend is £132 – eating up half of their planned Christmas budget in one shopping spree. In fact, more than one in 10 (11%) say they plan on spending upwards of £250 on Friday 27th November.

And with half of Brits (50%) planning to shop on Black Friday, this means more than 24million1 people will be shopping on the day. While more than a quarter (27%) plan to solely shop online, nearly one in 10 (8%) will brave the stores – despite the chaos seen at supermarkets and department stores across the country in 2014.

And it would seem that the chaos experienced by shoppers in previous years is a key factor in many Brits not shopping on Black Friday.  More than a third (36%) of Brits say they have been put off shopping on the day because of the madness of 2014 – perhaps explaining why some stores, like Asda, won’t be offering Black Friday deals this year. 

When it comes to how Brits will splash the cash, more than half (52%) will be buying presents with their wages. But for nearly a quarter (23%), their spending will be charged to their credit cards with a planned spend of £114 on their plastic for Christmas – with one in 20 (5%) even planning on spending £501 or more. 

According to the findings, more than half of Brits have already started their Christmas shopping (49%), with some even saying they have started and finished. However, for those who haven’t yet begun their festive purchasing, more than one in 10 (12%) say they plan on starting on Black Friday. 

But when it comes to the meaning of Black Friday, there is still some confusion across the UK. Some (5%) say they think it signals the start of Christmas shopping season, while a little more (6%) believe it to be the last Friday before Christmas. Of those who do know, two-fifths (40%) say they think Black Friday is just a marketing gimmick. 

Nerys Lewis, head of Credit Cards at, says:

“For many, Christmas is the time of year to really treat friends and relatives to an abundance of presents and gifts. With Black Friday now an important day for retailers and shoppers across the UK, many Brits see this as an ideal time to kick-start their present buying. And it’s interesting to note just how much Brits plan to spend on the 27th November.

“Credit cards can be a great way for many to spread the cost of Christmas. And with nearly a quarter (23%) saying they plan on spending on their plastic year, Brits should take a look around and see what credit card deals are out there. With over 50 credit cards out there offering 12 months or more interest free on purchases, it’s really worth shopping around. But, of course, they also need to make sure they can cover monthly payments. You don’t want to still be paying for Christmas 2015 when planning for Christmas 2016.”


Notes to Editors

Unless otherwise stated, all figures taken from omnibus research carried out by One Poll research on behalf of This was an online poll of 2,000 UK adults (nationally representative sample). The research was conducted between 6th November and 10th November 2015.

1. According to ONS Population Pyramid, there are 49,533,900 people aged over 18 in the UK. Half of this is 24,766,950. 

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Launched in 2002, was the UK's first price comparison site for car insurance and is one of the UK’s biggest and most popular price comparison services, generating over one million quotes per month. It has expanded its range of comparison products over the last couple of years to include small van insurance, motorcycle insurance, car buying and selling, and car finance, as well as a number of tools designed to save drivers money on motoring. is not a supplier, insurance company or broker. It provides an objective and unbiased comparison service. By using cutting-edge technology, it has developed a series of intelligent web-based solutions that evaluate a number of risk factors to help customers with their decision-making, subsequently finding them great deals on a wide-range of insurance products, financial services, utilities and more.’s service is based on the most up-to-date information provided by UK suppliers and industry regulators. is owned by the Admiral Group plc. Admiral listed on the London Stock Exchange in September 2004. is regulated by the Financial Conduct Authority.

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