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British football fans champions of travel

Nearly a quarter (23%) of Brits have travelled abroad for a football match, according to research from

Posted on 14 Oct 2014

  • The UEFA Champions League continues tonight, meaning new locations for football fans to visit
  • Four in five British travellers (80%) knew what currency they needed for their destination but less than a third (32%) knew what the average price of a pint was.
  • Of those who have travelled abroad for a football match, nearly one in 10 (9%) said the destination wasn’t easy to get to
  • Nearly one in seven who have travelled abroad for a big event (14%) say they travelled without insurance
  • has launched a brand new City Travel Guide for football fans travelling abroad for this season’s Champions League

The UEFA Champions League, for many, represents the pinnacle of club competition. It means Tuesday and Wednesday night matches under floodlights, with Europe’s most prestigious and exotic clubs coming to visit. It also means trips to far off locations such as Razgrad in Bulgaria, Borisov in Belarus and Maribor in Slovenia1

New research from shows that nearly a quarter of Brits (23%) have travelled abroad for a football match. With destinations for Champions League matches stretching from Liverpool to Moscow, it’s no wonder that more than a fifth of travellers (22%) choose to travel on transport chartered by their football club. But nearly two fifths of Brits (63%) are brave enough to book their own transport for these trips.

The findings from the leading comparison site also explored just how much Brits know about the destinations they are travelling to. Whilst four in five British travellers (80%) say they knew just what currency they needed for their destination, just under a third (32%) said they knew how much a beer would cost.

Though geography is a strong point for many, with nearly three-quarters (73%) saying they knew the capital city of the destination they were travelling to, only two-fifths (40%) said they knew how much it would cost to travel there. 

Despite this, many Brits are risking travelling abroad without insurance; one in seven travellers (14%) say they didn’t buy travel insurance when they travelled abroad for a special event.

With nearly one in 10 (9%) Brits saying that the destination they travelled to wasn’t easy to get to, has launched a brand new European Travel Guide for football fans and travellers alike to plan their trips across Europe. Charting the destinations that the British clubs involved in the Champions League will be travelling to, the guide gives travellers the vital information they need from how much a flight is to how much a pint costs. 

Kate Rose, head of travel at, says: 

“The Champions League represents a great chance for many to get away and visit new locations but with some of these destinations slightly off the beaten path, it’s vital that travellers equip themselves with all the knowledge they need to get by. Travellers also need to ensure they take out the necessary travel insurance. With nearly one in seven (14%) saying they have travelled without insurance, they are putting themselves at unnecessary risk. Our new City Travel Guide tool means travellers can come and shop for a great deal on their travel insurance whilst also brushing up on the knowledge they need for their trip.”



Unless otherwise stated, all figures taken from omnibus research carried out by One Poll research on behalf of This was an online poll of 2,000 UK residents (nationally representative sample). This research was conducted between 15th September 2014 and 16th September 2014.

1. Full fixtures and matches for the UEFA Champions League can be found here

Explore the Champions League travel tool.

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