Clare Seal

Financial Expert | My Frugal Year

"My own journey through financial difficulties has fueled my passion for helping others. I know firsthand the stress and frustration that comes with money struggles, and I believe that everyone deserves to feel empowered and in control of their finances. My motivation lies in supporting individuals, breaking down the barriers of shame and guilt surrounding money, and guiding them towards a healthier and more fulfilling relationship with their finances."

View Clare on social media

Clare Seal, Financial Expert at My Frugal Year

Clare’s background and expertise


Clare is a prominent figure in the financial wellbeing space, leveraging her own experiences to empower others. Four years ago, she faced personal financial struggles, prompting her to create the Instagram page @myfrugalyear as a means of venting frustrations and documenting her debt payoff journey. Sharing her newfound knowledge of personal finance, Clare amassed a dedicated following, providing updates on her progress and savings goals. 

In 2020, she published "Real Life Money," followed by "Five Steps to Financial Wellbeing" in 2022, both topping the Amazon charts. Alongside her writing success, Clare became a certified financial coach, assisting individuals in reshaping their money mindset. Recognised for her impact, she received nominations for financial influencer of the year at the British Bank Awards in 2022 and 2023. 

Clare's gratification lies in witnessing transformative "lightbulb moments" when her insights resonate with others. She acknowledges the limitations of budgeting in certain circumstances and seeks to guide individuals toward relevant services. As an ambassador for the Young Women's Trust, she champions economic justice for young women in the UK.



  • Money saving
  • Financial wellbeing

Clare’s recent coverage:


  • Nominated for Financial Influencer of the Year, British Bank Awards, 2022 & 2023.


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