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Holidaymakers booking on the go

Hand on a globe23/11/12

By James O'Brien

Travel agents and tour operators have been urged to make sure they offer compatible apps, as more and more people book holidays through mobile devices.

A new study conducted by Abta has revealed almost a quarter of holidaymakers organise trips on handheld devices - with 14 per cent using phones and one in 10 using a tablet.

People tend to do the same for domestic bookings. Eight per cent arrange breaks on a tablet device, while 12 per cent are happy to use their phone.

Booking holidays on a mobile is particularly popular among youngsters, with almost half of those aged 15-24 booking an overseas trip via this method in the last year.

PCs and laptops have not suffered as a result of increasingly popular mobile devices. Almost nine in 10 people booked their holidays online.

Abta head of communications Victoria Bacon said the research showed consumers want choice, whether it be booking face-to-face on the high street or arranging holidays on-the-go.

"Travel agents and tour operators need to ensure that they have the right tools and technologies to market their products and offer consumers the option to book and browse, through a range of different methods," she said.


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