By Peter Woodman
Bulgaria beckons for bargain-hunting British holidaymakers, with the Eastern European country proving the best-value destination at present.
A basket of 10 typical holiday spending items, including evening meals and drinks, cost just £43 in Sunny Beach in Bulgaria, according to a Post Office travel money survey.
In contrast, the items in the two priciest destinations surveyed - Tuscany and Sorrento in Italy - cost more than £100.
Marmaris in Turkey was the second most inexpensive destination, with the items setting holidaymakers back £54.
Spain's Costa del Sol and Costa Blanca areas were also good value for money, as was the Portuguese Algarve and Paphos in Cyprus where prices have plunged 21% in the last 12 months.
Only a little less pricey than the Italian regions was Ibiza where the basket of items was £97, with travellers to Nice in France paying £96.
"Strength of sterling is great news"
Andrew Brown, of Post Office Travel Money, said: "The strength of sterling is great news for people planning holidays abroad. And they can make sure their holiday cash stretches even further by doing their homework before booking, to pick a destination where prices have fallen furthest.
"Resort prices can make or break the holiday budget so choose a destination where healthy competition between restaurants and bars has resulted in cheaper meals and drinks."
Another survey, from foreign currency company First Rate Exchange Services, showed that an increased number of UK adults intend to take a holiday abroad this year.
Nearly half of the 5,136 adults polled said poor UK weather was a key factor in their decision to travel abroad.
Of those planning trips, more than half intend to restrict themselves to spending the same as last year on booking their trip, on travel money and on resort spending.
Alistair Rennie, First Rate Exchange Services innovation and insight head, said: "Our holiday confidence index provides grounds for optimism that the holiday market will soon reap the benefits of a growing belief that the British economy is on the up."