By Will Roberts
More than a quarter of Brits would consider a summer holiday in an unusual location if it would save them money, according to a new survey.
A study by Clydesdale Bank and Yorkshire Bank found that many people in the UK are driven by cost when it comes to holidays, with 27% admitting they would book an unusual destination if the price was right.
Meanwhile, some 24% said their choice of holiday is based solely on price.
Ways to grab a bargain
Other ways of watching the pennies when planning a holiday include all-inclusive breaks, with 18% of people surveyed saying they choose these holidays so they know how much they will spend.
Over one in 10 (12%) will wait for last-minute deals in order to grab a bargain.
With the UK holiday season in full swing, the statistics demonstrate just how much the industry is worth.
In the UK alone, the holiday industry generates about £27 billion each year. The typical holidaymaker spends about £1,027.72 on their summer break.
Of those who were interviewed, the vast majority (85%) said that they planned to book a holiday in 2014, with the remainder saying that money was too tight to consider going away.
Holidays still "top priority"
Andrew Pearce, retail director for Clydesdale and Yorkshire banks, said: "Our research has found that holidays remain a top priority this year, with 85% of those surveyed planning on heading off on a break in 2014.
"Inevitably our findings have shown that finances play a key part in selecting a break and underlined the importance of budgeting whether holidaying at home or abroad."
Some 14% of those who are going on holiday book as far in advance as possible to enable them to spread the cost and manage their finances effectively.
There are also wide regional variations. In London, just 8% of people will not take a break this year because of money, while a third of people in Wales are not planning a holiday in 2014.