By Simon Monk
Parents have been urged to make the most of quality time with their children on car journeys as the bank holiday season approaches.
A recent Saab GB survey revealed that travelling as a family in the car remains the most popular mode of transport.
However many parents are not taking advantage of this chance to engage with their offspring, the car manufacturer found.
The survey indicated that more than 40% of parents are planning on taking a long car journey with their family this Easter, and will be hoping they do not have to make use of their breakdown cover.
Almost three quarters do not look forward to such journeys, with children moaning about the length of the journey the top irritation.
Many children are left to entertain themselves in the car, with two-thirds playing computer games or watching films to pass the time.
Around 40% of parents said that they wouldn't consider going on a long car journey with their children without the aid of technology to keep them entertained and 62% agreed that technology makes journeys with children much easier.
"Technology has undoubtedly made keeping our children entertained in the car a lot easier, however it seems a genuine shame that we are not making more of this time together", said Charles Toosey, managing director at Saab GB.
"Families lead such hectic lives these days that travelling in the car is one occasion when we can really spend quality time with each other.
"We want to set the challenge to parents this Easter to ditch digital and rediscover the more traditional forms of entertainment when travelling as a family," he added.