Romeo back in the studio to front awareness campaign for Confused.com
Leading price comparison site Confused.com has teamed up with So Solid Crew artist Romeo as part of a new awareness campaign targeting the UK’s ‘boy and girl racers’*.
The collaboration follows the release of new research by Confused.com, which shows almost a third (32%) of UK ‘boy and girl racers’ are being forced to leave their new cars undriven because of difficulties with getting insurance**.
The new research revealed a significant number of boy and girl racers (40%) have received an insurance quote they thought was disproportionately expensive. In fact 14% have received such an extortionate quote that they couldn’t afford to pay, meaning their prized motors were left to rust.
The findings also revealed that nearly a quarter (22%) of boy and girl racers who received the unfavourable insurance quote did so after they’d already bought their car. In fact, over a third (36%) admitted they would buy a car that they knew they could not afford insurance for, and worry about it later.
To highlight the findings and help encourage the public, particularly boy and girl racers, to ‘think insurance’ before they buy, recording artist Romeo has remixed the garage classic ’21 Seconds’. To view the remix click here
The new remix promotes Confused.com’s new Quick Quote service - a unique way to get an insurance quote within as little as 21 seconds, using only an email address and car registration number.***
Romeo will embark on a UK–wide media campaign to target boy and girl racers around the country, who have a penchant for souped-up hatchbacks, tinted windows and bulky body kits.
The research highlighted Aberystwyth, Wrexham, Bristol, Norwich and Birmingham as the areas where the highest number of motorists admitted to having to hold on to their car after getting an insurance quote they weren’t happy with
MC Romeo commented: “There is a growing trend among the nation’s boy and girl racers who have bought their dream set of wheels, but can’t actually go anywhere. They have either been turned down for car insurance, or offered a quote that is too expensive. I hope the campaign raises awareness of the issue, and helps these car lovers get back behind the wheel.”
Romeo was joined at the recording session by Confused.com’s mascot, BRIAN the Robot. With the remix in the bag, Romeo finished the session by challenging BRIAN to an off-the-cuff rap battle – check out the link here to see who won the war of words!
Confused.com’s Marketing Director Joby Russell said: “This is an issue that is rife among boy and girl racers, young and old. However, what the findings also show is that there is a wider trend amongst motorists in general, who are impulse-buying cars without checking out insurance first. This is leaving them exposed to potential premiums that they can’t afford, or even not being offered insurance at all.
“Our research shows for instance that only 19% of motorists deemed insurance as a top priority consideration in the car buying process. The ’21 seconds’ campaign aims to redress the balance and get the nation adequately covered rather than having to leave their cars gathering dust at the kerbside. ”
QuickQuote enables motorists to get an insurance quote almost instantly, at home or on the move. Car buyers can check how much they can expect to pay insuring the car they are considering buying at the show room, or while viewing the car with a private seller - avoiding any nasty surprises after they’ve committed.
For more information, including an audio clip, video and photography please contact:
Ogilvy Public Relations
• Letitia Thomas, T: +44 (0)207 309 1111 // M:+44(0) 7970 907 633
• Louise Ramsden, T: +44 (0)207 309 1026 // M::+44(0)7826 121614
Notes to Editors:
* National data supplied by Onepoll based on 2,000 respondents, with 786 ‘boy racers’ of all ages / gender. (September 2013). Within the research, Boy / girl racers are defined by answering lifestyle statements relating to driving speed, music volume and accessorising and modifying their vehicle
** 32% of respondents identified as boy/girl racers indicated that they had to hold on to a car they had purchased until they could find suitable insurance
***If you have a previous car insurance quote with Confused.com all you need to do is enter your email address on-site and the registration number of the car you want to insure. You will receive a quote in seconds.
Confused.com was the UK's first price comparison site for insurance. Confused.com is one of the UK’s biggest and most popular price comparison services. Launched in 2002, it generates over one million quotes per month. It has expanded its range of comparison products over the last couple of years to include car insurance, home and contents insurance, holiday insurance, pet insurance, van insurance, motorbike insurance, breakdown cover and energy, as well as financial services products including credit cards, loans, mortgages and life insurance policies.
Confused.com is not a supplier, insurance company or broker. It provides an objective and unbiased comparison service. By using cutting-edge technology, it has developed a series of intelligent web-based solutions that evaluate a number of risk factors to help customers with their decision-making, subsequently finding them great deals on a wide-range of insurance products, financial services, utilities and more. Confused.com’s service is based on the most up-to-date information provided by UK suppliers and industry regulators.
Confused.com is owned by the Admiral Group plc. Admiral listed on the London Stock Exchange in September 2004. Confused.com is regulated by the FSA.