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UK singles reimagining friendship, marriage, and finances

UK singles are changing the perceived value of friendships, relationships, and marriage. Singles are placing more importance on friendships, making marriage less of a priority, and want institutions and society to recognise it.

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SINGLES HAVE THEIR SAY

UK Singles Reimagining Friendship, Marriage, and Finances

UK singles are changing the perceived value of friendships, relationships, and marriage. Singles are placing more importance on friendships, making marriage less of a priority, and want institutions and society to recognize it. What’s more, they’re also reclaiming the image of the single, changing it from the traditional sad singleton to the proud, financially liberated, and positive individual.

 

UK SINGLES REDEFINING FRIENDSHIP’S IMPORTANCE

UK Singles’ Unbreakable Friendships

Singles in the UK are putting friendship first and love second. They’re redefining an often overlooked relationship.

  • 72% of singles have friends whom they think will be friends for life.
  • 45% of singles turn to their friends first for emotional support.

 

Where Singles Turn

Singles keep their friends close—and in many cases closer than even their own family.

  • 1 in 4 singles says friends are more reliable than family.
  • 4 in 10 singles say the person who knows them best in life is a friend.

 

Friendships Outlasting Love

Mates are for life, but perhaps not love, according to the majority of UK singles.

  • 4 out of 5 singles say friendships last longer than romantic relationships.

 

% of Singles Who Say Friendships Last Longer Than Romantic Relationship

Most Agreement
89% East Anglia
86% North East


Least Agreement
78% London
73% West Midlands

 

SINGLES DEMANDING FRIENDSHIP’S FINANCIAL RECOGNITION

Friends and Finances

With their friends so important to them, many singles are mixing friendships with their finances.

  • 1 in 4 singles would go to their friends first to discuss money worries.
  • 1 in 4 singles would go to friends first if they needed money urgently.
  • 3 in 10 singles have lent money to a friend in the last year.

 

Singles Say Insurers Should Recognise Their Relationships

Commitment to one’s mates, or “mate-trimony,” is becoming as important as marriage to UK singles.

  • 43% of singles say the law should recognise friendship as being just as important as marriage.
  • 59% of singles would consider insuring the life of a friend if they bought a house together.

 

INTRODUCING THE FINANCIALLY LIBERATED AND POSITIVELY SINGLE (FLAPers)

No Longer Sad Singletons

Singles are reinventing the Bridget Jones image and are now embracing the adventure and spontaneity of single life.

  • 54% say that singles make more effort to try new things than married couples.
  • 41% think that single people are more fun.
  • Singles are 3 times more likely to say that singles are more sociable than married couples.

 

Turning Marriage on Its Head

For many financially liberated and positive singles, marriage is no longer the priority.

  • 40% of singles who have never been married think they will get married in the future.
  • 35% of singles think marriage lacks the same value it once had.
  • 69% of singles not in a serious relationship think that married people shouldn’t get a better deal in society than singles.

 

SOURCE: BASED ON A SURVEY OF 2000 SINGLE UK ADULTS CARRIED OUT FOR CONFUSED.COM


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