In the market for a budget smartphone? We look at Motorola's new Moto E: its features, functions and impressive £99 price tag.
It's not just at the top of the smartphone tree where the battle rages on: there's just as much competition at the budget end of the market too.
And now Google-owned Motorola has jumped into the mix with its latest release, the Moto E.
Moto E: Spec
While the Moto E is a budget smartphone, Motorola hasn't scrimped on the spec.
The handset sports a manageable 4.3-inch screen which is just shy of the pricier Moto G's 4.5-inch display.
Under cover it boasts a dual-core 1.2GHz processor and 1GB of RAM.
This means it can keep up with anything you throw at it - from watching movies to flicking through apps and playing the latest version of Candy Crush Saga
The Moto E also has the latest version of the Android operating system KitKat. This means that users can benefit from all of Google's best features and functions.
Moto E: 32GB storage
A downfall of most budget smartphones often tends to be storage but this isn't the case with the Moto E.
Although the handset only offers 4GB of internal storage, the built-in microSD card means that users can extend this to 32GB - a capacity almost never seen on a phone of this calibre.
So with a spec - and price tag - this good (just £99 for a SIM-free handset), it's possible that the Moto E will see the end to feature phones.
After all, if simplicity and value for money is at the top of your list, then Motorola's newest handset offers it all.
Moto E: 5MP camera
Perhaps one of the stand-out features of the Moto E is its 5 megapixel rear-facing lens.
Compared to competitors such as the Huawei Ascend Y330 and Sony Xperia E1 which offer 3MP lenses, the Motorola handset offers a camera akin to a much more expensive device.
And when you consider that the Moto E offers thousands of photo-editing apps such as Instagram, even the most amateur of photographers can make their snaps look professional.
Nokia might have been the first company to add a splash of colour to our lives but Motorola has taken the Moto E to another level.
The mobile phone is available in either black or white.
However, there are a number of removable coloured shells on offer.
You can swap and change the coloured case to suit your every mood.
How the Moto E compares with rivals
We've already seen the market become inundated with new budget models this year, with the likes of Huawei, Samsung, Sony and Nokia getting in on the action.
And while the Huawei Ascend Y330 might offer more power, and the Nokia Lumia 520 more colour, neither of these handsets even come close to the Moto E on price.
But the Moto E isn't just a cheap smartphone: it's a smart-looking, easy to use handset which boasts all of the features and specs that you'd expect from a Google phone.
This guest post was written by Charlotte Kertrestel from www.mobilephones.com.
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