By Simon O'Hare
A new national campaign has been launched by the Government that aims to help people stop smoking.
The initiative, which kicks off on October 1 and is called Stoptober, encourages Britain's eight million smokers to kick the habit for 28 days.
It has the backing of Cancer Research UK and the British Heart Foundation and will be publicised by TV and radio adverts, a daily messaging service and road shows around the country.
England's Chief Medical Officer, Professor Dame Sally Davies, said smoking is still the biggest cause of early death in England and kills more than 100,000 people in the UK every year.
"This is the first time that we have launched a mass quit attempt like Stoptober and would encourage people who want to quit to get involved," she commented.
Cancer Research UK's director of tobacco control, Jean King, said it is "hugely important" to run innovative campaigns as smoking accounts for one in four cancer deaths and the addiction is extremely difficult to break.