A cwtch is for life, not just for Blue Monday so brighten up somebody's day and you could win a week in the sun!
Ahead of Blue Monday, the supposed most depressing day of the year, Confused.com are urging people to beat the January blues by sharing a cwtch.
With many of the UK's Twitter users taking to the social networking site this month to vent their frustration at having the 'January Blues', Confused.com are encouraging social media users to spread a special kind of Welsh hug known as a 'cwtch' (pronounced cuch).
We've even created a 'Guide to the perfect cwtch' infographic to help you on your way.
The importance of a cwtch
Watch our short film that shows how important a cwtch is and what your day is missing without one.
For one lucky winner, we're giving away a holiday for two to Tenerife courtesy of Teletext holidays.
What's more, we're also offering a chance to win five warm and snuggly prizes for doing so, including a onesie, a hot chocolate set, a hot water bottle, £50 worth of shopping vouchers, a pair of Ugg boots, a DVD-box set and a popcorn-making machine.
How to enter
To be in with a chance of winning the holiday for two to Tenerife you must tweet a picture of yourself offering or giving someone a hug with the sentence "Brighten up someone's day with @Confused_com by giving them a cwtch [insert picture here] #giveusacwtch". You must also be following Confused.com on Twitter.
To be in with a chance of winning one of our daily prizes you must tweet or retweet the following message “Brighten up someone’s day by giving them a cwtch. Follow @confused_com’s guide to cwtching – http://ow.ly/gVm1H RT to win today’s prize.” You can enter each day and must also be following Confused.com on Twitter.
Good luck and get cwtching!