Robbie Williams is the number one celebrity people would like to keep warm in a crisis this snowy season. David Beckham was a close second, followed by Take That singer and X Factor panellist Gary Barlow.
Less popular personalities in the survey included TV presenters Adrian Chiles and Eamonn Holmes, while former journalist and TV host Piers Morgan was the person people would least like to help in a winter emergency.
Countdown star Carol Vorderman, property presenter Kirstie Allsopp and millionaire businessman Lord Alan Sugar all did well in the poll.
The research by Duck Tape has been published as the cold snap hits Britain.
It is expected that snow and ice will leave many people will be unable to travel into work due to problems with their home or car.
The poll of 3,000 Britons showed that driving will be a major worry as temperatures fall, with car doors jamming and windscreens frosting up.
Some 20 per cent of respondents have used insurance to deal with home or car emergencies caused by winter weather.
The typical Briton will experience one car breakdown this winter, with two near-collisions with other cars, and a minor knock with another car or another object.
A representative for Duck Tape said: "This survey shows that winter can be hazardous for British people, and it is tempting to batten down the hatches altogether.
"Driving in freezing conditions can be really scary and motorists need to make sure they are well prepared for all journeys."
Duck Tape added that the home should not be forgotten, with damaged fencing, gutters, boilers and windows all possible hazards.
Further issues for drivers include being stuck in a breakdown, leaving the de-icer at home and a useless windscreen wiper.
The typical homeowner will experience their boiler not working properly, a garden fence collapsing and two leaking roofs or windows.
As the snow arrives, Duck Tape reminded consumers that their product is a handy item to keep stocked in the home or car, to help with any emergency fixing that may be needed.
More than 60 per cent of Britons believe that the erratic UK weather is the reason why they often have accidents this season, while just over 50 per cent say that that snow and ice often slow down their busy lives.