By Daniel Machin
Some 93 per cent drivers polled say it is sometimes hard to see people on push bikes when out and about.
And 55 per cent of drivers say they are often surprised when cyclists suddenly appear out of the blue.
This is according to a poll of 17,629 drivers by motoring organisation the AA, examining the relationship between motorists and cyclists.
The AA has launched a nationwide campaign to raise awareness of cyclists among other road users and improve their safety.
Think Bikes campaign
The Think Bikes campaign is being supported by British Cycling and the Motorcycle Industry Association.
AA president Edmund King says it is up to drivers to be more alert to what is going on around them.
The Think Bikes awareness campaign will initially hand out one million free stickers to drivers as a reminder to do a double-take in their mirrors for cycles and motorcycles in their blind spots.
It is suggested that the cycle sticker is placed on the passenger's side and the motorcycle one on the driver's side.
Chris Boardman backs cyclist campaign
British Cycling policy adviser and former Olympic cycling champion Chris Boardman is also backing the far-reaching initiative.
Cyclists are inconsiderate road users, according to 54 per cent of drivers, and as many as 40 per cent think the same about motorcyclists.
The survey also reveals that drivers in London are the most likely to look out for cyclists, while drivers in Wales and Northern Ireland are the least likely to do so.
Cycling safety has come to the fore in London following six cycling deaths in a two-week spell last autumn.
Boris Johnson: 'Campaign will save lives'
Mayor Boris Johnson recently announced plans to make some of the most dangerous junctions in the city safer for those on two wheels.
"This is a brilliantly simple idea which if widely adopted will undoubtedly save lives," he said
"It reminds us, too, that cyclists and drivers have a common interest in looking out for each other."